Organizing Your Agency for Social: Social Media Team Frameworks, Staffing & Future-Proofing

Prepared by the 4A’s Social Media Committee (May 2018)

Social marketing has matured to become a robust and integral part of the modern marketing mix. It is table stakes for almost any agency—with or without traditional roots—and is demanded by today’s always-on consumer.

The 4As’ social media committee has written a comprehensive white paper to help agencies organize a social media practice for sustainability and success for their clients and business.

Topics include:

1. Creating a social marketing team
2. Social team models
3. How to scale a social team
4. Predictions and trends
   

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