Organizing Your Agency for Social: Social Media Team Frameworks, Staffing & Future-Proofing

Prepared by the 4A’s Social Media Committee (May 2018)

Social marketing has matured to become a robust and integral part of the modern marketing mix. It is table stakes for almost any agency—with or without traditional roots—and is demanded by today’s always-on consumer.

The 4As’ social media committee has written a comprehensive white paper to help agencies organize a social media practice for sustainability and success for their clients and business.

Topics include:

  1. Creating a social marketing team
  2. Social team models
  3. How to scale a social team
  4. Predictions and trends

Download Organizing Your Agency For Social (May 2018)