Prepared by the 4A’s Social Media Committee (May 2018)
Social marketing has matured to become a robust and integral part of the modern marketing mix. It is table stakes for almost any agency—with or without traditional roots—and is demanded by today’s always-on consumer.
The 4As’ social media committee has written a comprehensive white paper to help agencies organize a social media practice for sustainability and success for their clients and business.
- Creating a social marketing team
- Social team models
- How to scale a social team
- Predictions and trends
Download | Organizing Your Agency For Social (May 2018)