G2 USA Names Brian Hull to New Role as Executive Creative Director

Award-Winning Creative and Digital Pioneer to Lead G2’s Interactive Creative Teams

g2G2, a top-five global marketing services agency, today announced the appointment of Brian Hull to the role of Executive Creative Director in G2 USA’s Interactive Marketing Practice. Hull will lead the digital creative departments in G2’s New York and Philadelphia offices.

An industry veteran with more than 15 years of experience, Hull most recently served as Group Creative Director at Organic, Inc., where he was responsible for the creative management and strategic execution of large-scale marketing experiences for multiple brands across the Organic/Omnicom global network. Hull previously has served as Vice President, Creative Director at G2 Interactive from 2002–2007.

Hull’s client experience spans the gamut of consumer packaged goods and financial services to automotive and technology. His work has been recognized for creative excellence by the Cannes Advertising Festival, OMMA Awards, IAC (Internet Advertising Competition) Awards, the Web Marketing Association’s Web Awards, Horizon Awards and Mercomm’s Astrid Awards, among others.

“G2 is privileged to welcome back a digital creative leader of Brian’s caliber,” said Tom Conti, President, Interactive Marketing Practice, G2 USA. “His deep experience and creative vision makes him an ideal addition to G2’s award-winning Interactive Practice, and I look forward to his contributions.”

“Brian’s consumer-centric, multi-channel expertise in marketing communications is a perfect fit for our One G2 philosophy,” said John Paulson, CEO, G2 USA. “His talents are a rare and wonderful addition to our Interactive leadership team.”

Hull began his career in digital arts at Antenna Theater in Sausalito, CA, building immersive interactive experiences allowing users to interact within interpretive audio tour experiences inside museums, historical sites and other attractions across the globe such as Alcatraz Island and the Louvre Museum. From there his digital designs evolved from 3D animation to pioneering work in Flash programming to interactive consulting for clients including Intel and HP.

A life-long fine artist, Hull’s work has been seen in multiple San Francisco, Bay Area galleries. As an author, his articles have been published in DMNews and MediaPost and he has served as a ClickZ Conference speaker.

About G2 USA
G2 USA is a top-five brand activation agency that helps marketers Maximize Brand Commitment. A part of the G2 Worldwide global network of companies, G2 USA’s multifaceted service offering brings together direct marketing, data analytics, shopper marketing, branding & design, promotional marketing, communications planning and digital/interactive marketing, to create innovative and compelling marketing programs for our clients. G2 USA utilizes unique and proprietary tools to gain insight into the consumer’s Purchase Decision Journey, from consideration to brand selection. G2 USA is headquartered in New York, and has offices in Chicago, Cincinnati, Los Angeles, Philadelphia and San Francisco. Clients include Adobe, Campbell Soup Company, EA, Heineken, J.M. Smucker, Kraft, Liberty Mutual, Procter & Gamble, Pfizer and Waste Management. G2 USA is part of the WPP group (NASDAQ: WPPGY). For more information, visit www.g2.com.

Primary Contact:
Andrea Derby
G2 Global Headquarters
(212) 546-1372
(646) 833-9033
[email protected]

Secondary Contact:
Kipp Cheng
G2 Global Headquarters
(212) 546-1921
(347) 266-6428
[email protected]