Business as Unusual: Marketing Through Crisis to Opportunity

4A's Business as Unusual Color 261May 12, 2020

Marketers and agencies everywhere are faced with making the pivot from a state of triage to managing their recovery to strategies for growth in the next normal. Join 4A’s President & CEO Marla Kaplowitz for a discussion with Tony Pace—longtime agency executive, former Subway CMO, former Board Chair of the ANA, and now CEO of the Marketing Accountability Standards Board (MASB)—on how agencies can help marketers make the pivot, and why those brands that are investing now to maintain and build share of mind will come out ahead.