Melissa Lea of Muster Consulting joins the July 8th 4As New Business Committee Meeting
https://vimeo.com/1208553670 Login to access member-exclusive content Not a 4As member yet? Don’t miss out. Learn more about joining a…
Google Ads Mass Arbitration Opportunity
This meeting addressed an opportunity for 4As member agencies and clients to pursue recovery of structural ad overcharges…
From Campaigns to Customers: The Leadership Shift Agencies Can’t Ignore
Employee Experience (EX) expert James Killian, author of Obsessed: Cultivating the Customer-Driven Leader, and the founder of the Customer-Driven Leader…
I’m New Here Virtual Networking Session
Being “new here” is way more fun when you’re not doing it alone. Join our virtual networking session,…
Building the AI-Powered Agency Operating Model for Predictable Growth
Join us for a highly actionable webinar where we’ll explore how to build an AI-powered operating model that actually scales. If you’re looking to streamline your tech stack and boost profitability, this session is for you.
Vibe Coding for Marketers
The next cohort is TBD. Click here to reserve a spot. In the fast-paced world of advertising, waiting…
Developing and Launching AI Agents: A Hands-On Course for Advertising and Marketing Agencies
Format: 2-hour deep diveIdeal for: Any team that wants to operationalize AI Agents inside their day-to-day work. The…
Filling the Gaps: How Synthetic Data is Reshaping the Marketing Landscape
Join Arima and the Plus Company as we go beyond the recent 4As white paper release on synthetic data (add link) and discuss how to create privacy-compliant synthetic populations by combining person-level attributes from census data, market research, mobility patterns, and purchase behavior. The result: synthetic datasets that statistically mirror real society at the individual level, ready to power various marketing use cases.
I’m New Here: Digital Advertising for Beginners
Digital Advertising for Beginners is a practical introduction to how digital advertising works in today’s marketplace. As digital…
Context Is King: How To Win in the Age of AI
In this session, we’ll unpack how LLMs actually work (in plain English) and how to gain a sustainable competitive advantage using the same tools as everyone else. You’ll learn why AI strategy is really data and workflow strategy, how to turn your spreadsheets and data into usable context and how to embed AI into your daily workflows.
I’m New Here: The Business of Agencies
The Business of Agencies Understanding how agencies operate from a business perspective is essential to navigating your role…
I’m New Here: Why Your Work Matters
Why Your Work Matters Advertising does more than promote products—it shapes culture, influences how people see themselves and…
