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Discipline

04/28/2026

The Data Problem No One Wants to Admit

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04/28/2026

The SECURE Data Act: Advertising Industry Opportunities and Impact

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04/28/2026

Podcast: The Indie Edge with Frances Webster, CEO, Walrus

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Collage-style image with business figures and sports elements, text reads "US State of the Pitch: The theater of diminishing returns" in bold. Tone is dynamic and analytical.

04/28/2026

US State of the Pitch 2026: The Theater of Diminishing Returns

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04/21/2026

As Adland Talks Itself Down, Justin Thomas-Copeland Is Rebuilding the 4As for the Next Era

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04/20/2026

Talent Is the Strategy: What the 4As Foundation’s 2025 Impact Report Signals for Our Industry

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A diverse group of people in a modern conference room applauding. They are smiling, showing engagement and positivity, with large windows in the background.

04/17/2026

Solving the Live Event Measurement Gap

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A laptop on a desk displays the "Institute for Responsible Influence" site. Nearby are a camera, a monitor, a keyboard, and headphones, suggesting a creative workspace.

04/16/2026

TikTok, 4As Back First US Certification Program for Brand Deals

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Three people in a casual office setting, engaged in discussion. A woman with curly hair is talking to two men holding laptops, all appear focused and collaborative.

04/13/2026

Guest Post – Built to Last: What Five Decades as an Independent Agency Taught Us

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04/07/2026

The Creative Majority Is Here, Relocating Agency Value

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