Insights & Industry News

Hart, a full-service marketing agency with offices in Toledo and Columbus, Ohio, and Detroit and Washington, D.C., has announced the appointment of Amanda Marko as managing director of its D.C. office.

WPP is promoting its AI investments in a business-to-business (B2B) ad campaign, launched Wednesday. “Transforming How We Create,” developed by WPP agencies, aims to position the holding company as an artificial intelligence firm built on WPP Open, the agency’s AI-powered marketing platform.

Consumer Cellular has launched a new national campaign starring Ted Danson and golf legend Fred Couples, aimed at helping Americans 50+ save on their wireless bills.

​BarkleyOKRP has been named agency of record (AOR) for Inspire Medical Systems, Inc. (Inspire), the leading medical technology provider of innovative obstructive sleep apnea (OSA) treatment, following a formal review process managed by consultancy Pile.

EVERSANA, a leading provider of commercial services to the life sciences industry, today announced new appointments to the company’s global agency network, EVERSANA INTOUCH, to meet growing client needs.

&Barr announces five ADDYs at the American Advertising Federation’s (AAF) District 4 American Advertising Awards, including a Gold Print for Rosen Hotels & Resorts Rosen Runway Zine.

When Marla Kaplowitz first took the helm of the American Association of Advertising Agencies (4As) in 2017, she had a clear expectation: three to five years of leadership, then a graceful exit.

LoopMe, the global leader in brand performance, announced a partnership with Cedara, the Carbon Intelligence Platform, as part of its ongoing commitment to creating a sustainable advertising ecosystem.

After eight years leading the 4As, I’ve learned that challenging times don’t break our industry—they reveal its character. A pandemic, whiplash macro‑economics and an AI revolution have applied pressure to every aspect of the agency ecosystem. The good news is that pressure can forge something stronger if we choose to respond with integrity rather than insecurity.

New guide provides essential strategies for marketers navigating the future of generative search engine optimization and zero-click customer journeys.