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Bias in Advertising

An Exploration of Bias in Advertising with the 4A's and IBM Watson Advertising

Watch On Demand

Recorded on Wednesday, January 19, 1:00 – 1:30 PM ET

Join Robert Redmond, IBM Design Principal, Head of AI, and Marla Kaplowitz, 4A’s President & Chief Executive Officer, as they explore bias in advertising in this upcoming panel moderated by Bob Lord, IBM SVP, The Weather Company and Alliances. You’ll have the opportunity to learn more about changes in the current marketing and advertising landscape that require new ways of working, and will walk away with an understanding of how AI can help create a more inclusive and authentic industry moving forward.

Featuring:
Robert Redmond, IBM Design Principal, Head of AI
Marla Kaplowitz, 4A’s President & Chief Executive Officer

Moderated by:
Bob Lord, IBM Senior Vice President, The Weather Company and Alliances

White Paper: Changing the Narrative on Bias in Advertising

Research findings from IBM Watson Advertising, IBM Research, and the Ad Council on using artificial intelligence to detect and mitigate unwanted bias in advertising technology.

Download the Paper

Learn How to Bias-Proof Your Campaign Journey

 

This program will teach you how to:

 

  • Eliminate bias and create authentic content
  • Examine existing agency processes and apply practical tactics
  • Make changes that enhance the work the agency puts into the world
Learn More