Dear 4A’s Member,
The ANA today issued a report from an auditing firm called Ebiquity that makes contractual recommendations to marketers regarding media buying practices.
It’s a top priority of the 4A’s to review this report thoroughly as it could affect many of our member agencies. We plan to share specific steps and insights with you in the near term.
As we stated in an earlier letter, we will propose sitting down with the ANA to explore common ground and try to address important questions and concerns regarding media buying practices for both agencies and marketers.
If you have any immediate questions, please feel free to contact me or Bill Tucker, EVP, 4A’s Media and Data Practice.
Thank you and regards,