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Account Management

Account Manager is a title. Business Leadership is what you do. We believe that business leadership is essential for agencies to serve their proper roles–to be not just order takers, but market makers, essential guides, and partners for clients.

The programs and resources in our Account Management category are designed to help you master the basics and drive towards the extraordinary.

 

Foundational Programs

Account Management Fundamentals
(Self-paced)

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7 Things You Can Learn from Talking to Clients
(Self-paced)

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The Five Deadly Sins of Presenting Creative Work
(Virtual workshop)

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Project Management Essentials
(Virtual workshop)

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Story Driven Negotiation
(Virtual workshop)

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Writing Bootcamp for Agencies
(Virtual workshop)

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Attracting and Securing Your Ideal Clients
(Virtual workshop)

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Demystifying Agency New Business
(Virtual webinar)

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Account Director Megamachine
(Virtual workshop)

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Finding an Angle
(Virtual workshop)

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Business Leadership Masterclass Series
(Self-paced)

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A Masterclass to Confidently Sell Your Ideas
(Virtual webinar)

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Upcoming Workshops

Learn alongside industry peers in these open-enrollment workshops from the 4A’s.

View Upcoming Workshops

Consultation for 4A’s Members

Looking for a customized program for your account team?
Want to discuss challenges and create a learning strategy?

Email us at [email protected]

4A's Community Resources for Account Management

Agency-Client Relationship Webinars Business Leadership Committee Client Relations Resources Project Management Webinars

About Us

The 4A’s Learning Institute provides agencies with learning and development consultation, content, and community. Our team possesses expertise in training, talent development, and agency business needs. Whether you’re looking to curate skill-based learning paths, enhance team dynamics, develop future leaders, or design a customized program, don’t hesitate to reach out to the 4A’s Learning Institute.