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Site Search 4A’s and ANA Issue First-Ever Guidelines for Competitive Project Reviews
The 4A’s and ANA have issued new guidelines outlining best-practice recommendations designed to bring industry-wide consistency to how competitive reviews for project assignments are conducted by marketers and advertising agencies.
The 4A’s Hosts Data Summit 2016
The 4A’s will host its third annual Data Summit on February 9, 2016, in New York City. The summit will explore how data is impacting the future of marketing, technology, strategy, media and talent.
4A’s Guidance Paper: The Myth of The Working vs. Non-Working Ratio
Developed by the 4A’s finance committees, this paper helps facilitate and inform agency-client discussions related to the composition of effective and efficient marketing investment.
The 4A’s Increased Focus on Talent Development Initiatives and Certification Programs
The 4A’s, the leading trade association representing the advertising agency business, is closing out the year with a focus on talent development initiatives and certifications.
CreateTech to Explore the Best in Technology, Design and Innovation in the Advertising Industry
The 4A’s will host its fifth annual CreateTech conference from November 11 to 12 in New York City, New York.
Strategic America to Celebrate 35 Years with Appreciation Event
Strategic America, a full service marketing and advertising agency out of West Des Moines, will celebrate 35 years of business with an employee and client appreciation event.
4A’s Announces Jury for Second Annual Partner Awards
The 4A’s has announced the jury for the 2016 Partner Awards, which honor creativity and collaboration in advertising.
4A’s Hosts Second Annual Talent@2030 Conference During Advertising Week
The 4A’s today announced a roster of notable speakers who will participate in its second annual Talent@2030 Conference. The event will take place during Advertising Week in New York City, September 29–30, 2015.
4A’s Management Matters: Agency Management and Ownership Transition |
Helpful information regarding agency management ownership and transition is outlined in this downloadable report by Peter Post of Roth Post Advisors.
Cheil Worldwide appoints McKinney CEO Brad Brinegar to additional role of CEO of Cheil in North America
Cheil Worldwide, the marketing solutions company headquartered in South Korea, has announced the appointment of Brad W. Brinegar to the new position of CEO of Cheil in North America, effective immediately.
4A’s Hosts Strategy Festival and Jay Chiat Awards for Strategic Excellence
The 4A’s today revealed the names of approximately 20 speakers who will participate in its Strategy Festival 2015, during which winners of the 19th edition of the Jay Chiat Awards will be announced.
4A’s Forms New Digital Operations and Technology Committee
The 4A’s has established a Digital Operations and Technology Committee to address issues related to the digital supply chain for its member agencies.