The Benefits of Membership

There are many reasons why an agency chooses to join the 4A’s.

Choose your own adventure. Where do you need the most help?

We work with our members everyday to meet the most critical business issues of their day and help to set up their business for success.

INDUSTRY EXPERTISE & CONSULTATION

Our Agency Management Services group provides expertise on agency compensation, new business, finance and operational concerns.

Through individual consultations, seminars, surveys, and published guides, Management Services supplies members with information and advice on virtually every aspect of their business.

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DISCIPLINE-SPECIFIC THOUGHT LEADERSHIP

The Media, Data, & Analytics Group and the Digital Tech Practice offer business guidance and support to help address current issues.

These groups collaborate with other organizations like the ANA, or IAB to issue industry standards, and lead thought leadership sessions throughout the year.

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COMMUNITY PARTICIPATION

The strength of the 4A’s lies in bringing the right people together in the right place at the right time to discuss the most relevant issues.

We offer agencies multiple ways to engage with the community.

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AGENCY VISIBILITY

Through membership, agencies gain a seat at the table and have a voice in setting our industry agenda. There are opportunities to demonstrate thought leadership and get recognition on the national stage.

We also keep a directory of all of our members for brand marketers and search consultants to access, the 4A’s Agency Search Tool.

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RESEARCH

Instantly expand your research capabilities. The industry’s best information specialists provide custom research support — and carefully curated members-only content covering business trends and consumer insights across industry verticals.

Membership also brings 24/7 access to our six (6) custom databases providing consumer demographics, category analysis, spending intel, creative campaigns and ideation tools.

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TRAINING & PROFESSIONAL DEVELOPMENT

The 4A’s has best-in-class learning and career development programs serving all levels.

We offer programs in a variety of formats — from webinars, half-day and full-day workshops to multi-day experiential programs and certifications. There’s something for everyone across all disciplines — and the newly launched 4A’s Learning Academy provides on-demand access.

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BENEFITS

4A’s Benefits designs and manages benefits and insurance programs exclusively for our members. With more than 30 years of experience, they have a unique understanding of the issues agencies face.

4A’s Benefits offers economies of scale on programs like Workers Compensation, Professional Liability, Health and Group Insurance and Business Owners Insurance.

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TALENT, DIVERSITY AND INCLUSION

Our top priority is to foster the growing community of diverse, talented, and committed individuals throughout the advertising industry.

The Multicultural Advertising Intern Program (MAIP), Foundation scholarship funds, Executive Leadership forums and Mothers@Agencies series are just some of the ways we help our members develop their talent.

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GOVERNMENT RELATIONS & ADVOCACY

The 4A’s team in Washington, DC is the voice of the advertising business in the nation’s capital and 50 states.

Our team of experts works in collaboration with lobbying groups and other trade associations to influence public policy and protect our industry from unwanted government intervention.

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