The following presentations took place at the Ad Age 2018 Small Agency Conference, July 17th and 18th, in Marina Del Rey, Calif.
Agencies around the world share their growth challenges in this report from Hubspot.
The Wow Company has released the 2018 agency benchmark report resulting from its annual survey of independent agency owners in the UK. Topics include profits, confidence levels, how agencies price, AI, Brexit impact, top challenges, and more.
This presentation was delivered to the 4A’s Large Agency & Media Finance Committees on October 26, 2017 by Rick Brook, SVP, Global Client Operations at WPP.
SoDA conducted a survey to explore business performance measurement within agencies, production companies and design studios. Topics such as employee turnover rates, budget tracking, promoting and maintaining healthy levels of team and client satisfaction, benchmarking data, and much more are explored. View the summary findings and benchmarking data.
Tim Williams of Ignition Consulting Group provides sound advice on ways to create new revenue streams for your agency.
Read agency executives’ perspectives on a variety of new business topics in this RSW/US report.
On July 27th, 4A’s held an agency-only webinar to help survey participants and 4A’s members understand the important information contained in the 2017 Labor Billing Rate Survey Report (LBRSR).
Brian Wieser of Pivotal Research Group discusses the rise of marketing procurement and its impact on fees and the agency business.