Agency Compensation

Work Hard. Get Paid.

Billing shouldn’t be stressful.
Pitches. Prices. Product. We’ll help take the tension out of those cash convos.
Use our materials and resources. We’ll help you get paid your fair share.

Video Seminar: Pricing as a Discipline and Proposal Writing for Marketing Services

This presentation was delivered to the 4A’s Large Agency & Media Finance Committees on October 26, 2017 by Rick Brook, SVP, Global Client Operations at WPP. 

Agency Metrics that Matter

Research Services

SoDA conducted a survey to explore business performance measurement within agencies, production companies and design studios. Topics such as employee turnover rates, budget tracking, promoting and maintaining healthy levels of team and client satisfaction, benchmarking data, and much more are explored. View the summary findings and benchmarking data.

Seven Ways to Create New Revenue Streams

Research Services

Tim Williams of Ignition Consulting Group provides sound advice on ways to create new revenue streams for your agency.

Agency New Business Thought Leader Survey Report

Read agency executives’ perspectives on a variety of new business topics in this RSW/US report.

Webinar: 2017 Labor Billing Rate Survey Report (LBRSR) Guidance Discussion

On July 27th, 4A’s held an agency-only webinar to help survey participants and 4A’s members understand the important information contained in the 2017 Labor Billing Rate Survey Report (LBRSR).

BenchPress Agency Survey 2017

Research Services

In this article, Synergist gives highlights from The Wow Company’s annual survey of agencies in the UK covering their operational and spending intentions. Subjects include agency hourly rates, growth strategies, and software usage. Follow the link in the article to the Wow site where you can sign up for the full report at no cost.

Marketing Procurement, Driver of the Advertising Industry

Brian Wieser of Pivotal Research Group discusses the rise of marketing procurement and its impact on fees and the agency business.

Don’t Work Your “Non-Working” Too Hard

Bruno Gralpois of Agency Mania Solutions provides some perspective on the question of working and non-working spending. There is no generally accepted industry ratio for working to non-working spending and Bruno explains why.

Assumptions Are the Enemy in New Agency Relationships

Research Services

Kerry Glazer of AAR advocates a phased in approach to scope of work and payment structure starting with a three month fee agreement rather than a full year. With regular monitoring a three month review is a good time to set an annual Service Level Agreement.