In 2008, the 4A’s partnered with the New York City Department of Education to form the first four-year high school in the country, exclusively dedicated to preparing students for careers in the advertising and media industry. The High School for Innovation in Advertising and Media (IAM) located in Brooklyn, New York is a fully accredited public high school, as recognized by the City and State of New York in 2012.
Upon receiving certification for this flagship school, the 4As partnered with The City University of New York in 2014 to launch the first P-Tech high school of its kind. The Manhattan Early College School for Advertising (MECA) is a six-year Career and Technical Education High School that not only gives students access to explore careers in Advertising, Media and Creative Technology, but also offers students a free Associates Degree upon completion of the program.
In addition to building advertising knowledge, the curriculum includes soft skills such as presenting and storytelling. By their junior year, students have achieved certifications in Microsoft Office as well as Adobe Creative.
For more information, please contact Al Benoit at [email protected].
We are building an innovative talent pipeline, providing the next generation of industry stars with the experience and skills to add real value.
Inventing the Future
|Transforming our industry with the first education programs designed specifically to prepare and inspire future advertising professionals.||Delivering a strong, committed pipeline of talent to fuel agency growth and provide opportunities to develop agency employees.||Preparing true talent that is industry ready: fully tested, experienced, immersed and right-skilled with big ideas and passion.||Connecting with future influencers that represent communities, cultures and interests reflective of the total market.|
IAM and MECA are Career Technical and Education (CTE) high schools where electives are primarily advertising classes, including Advertising 101, Visual Communication, Graphic Design and more. Currently 700+ students in the pipeline.
We have a robust academic initiative that requires broad and comprehensive industry participation. We’re always looking for volunteers to join us. Let us know how you’d like to get involved.
Take part in panels, speed-networking or competitions held throughout the year.
Join in the instructional design and teaching in the schools. Teach classes within your discipline. Provide guidance for their projects or workshop for skills development.HOST
Host a half day intensive across disciplines at your offices. Create interactive projects or leverage their cultural insight.HIRE
Consider hiring interns (Spring, Fall, or Summer) and talent graduating from the programs.
Account Mangaement, Strategy, Media, and Creative professionals within WPP, IPG, MDC, Dentsu and 4A’s.
100+ years industry experience