The 4A’s has long been a champion of gender equality and diversity in advertising. Our latest efforts include additional training opportunities, partnerships and a new series to help women and members of diverse groups extend their reach.
In a joint statement, the CEO’s of ANA, ARF, 4A’s and AAF expressed their opposition to a new question in the 2020 U.S. census that asks “is this person a citizen of the United States?”
Next month, the 4A’s will host its eighth annual The Face of Talent, a weeklong series of events celebrating and showcasing a vibrant and diverse pool of aspiring advertising hopefuls, bringing them together with agency leaders and their clients who advocate and champion diversity across the advertising and marketing communications industries.
Susan Credle, Global Chief Creative Officer, FCB, shares what she’s doing to fill the diversity void in creative agencies in this Think with Google article.
Janet Northen, EVP, Director of Agency Communications at McKinney shares tips to summer interns helping them figure out what their internship can do for them. This summer, the agency will celebrate 20 years of “Mterns,” including the third recipient of the Joni Madison Diversity Scholarship, McKinney’s 10th MAIP intern, and first-ever army veteran Mtern.
Campaign Asia-Pacific and Kantar share results of their investigation into gender equality and sexual harassment in the media and marketing industry across the Asia-Pacific region.
This report from the World Federation of Advertisers examines how women are portrayed in advertising and challenges marketers to stop producing stereotypical ads. The WFA encourages brands to use a more progressive portrayal of both sexes in ads, along with guidelines on how to accomplish this.
The 4A’s flagship conference, formerly known as Transformation, re-launched this spring as 4A’s Accelerate — a name that illustrates the speed of change required to thrive in today’s ever-changing marketplace.
Accenture measures people’s perceptions and experiences of their workplaces and identifies the factors that can foster a culture of equality.
4A’s Chick Foxgrover, EVP, Creative Technologies and Innovation attended SXSW again this year. Here is a report of some of the dominant themes and a survey of the brand activations at this major creative culture event.