Women & Diversity

Featured Content

The 4A’s has long been a champion of gender equality and diversity in advertising. Our latest efforts include additional training opportunities, partnerships and a new series to help women and members of diverse groups extend their reach.

See It & Be It Series

New, though provoking content that promotes gender equality and diversity in advertising.

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Glass Ladder Series

Essential training examining the challenges and opportunities of the next generation of female leaders.

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All Content on Women & Diversity

4A’s Unveils Enlightened Workplace Certification® Program

Marketing & Communications

The 4A’s has unveiled a unique, far-ranging program aimed at creating safe and productive work environments that create cultures of inclusion, equity, creative dialogue and social transformation. The intent is to support agencies in eliminating discrimination, harassment, bullying, intimidation and retaliation.

4A’s Issues Fair Play Charter for Minority-Owned and Minority-Targeted Media

Marketing & Communications

The charter, written by the 4A’s Media Leadership Council (MLC), was inspired by discussions with Kizart Media Partners and the multicultural media owner community to address questions around perceived “no Hispanic”/“no urban” dictates in the media-buying process. It asks agencies to commit to the charter or to incorporate the charter into agency policies and procedures.

Fair Play Charter — Minority-Owned and Minority-Targeted Media

Media Services

The Media Leadership Council (MLC) of the 4A’s is issuing this Fair Play Charter to its members as guidance and agreement to fair and equitable treatment to owners of minority-owned and -targeted media. Fair Play represents a recommitment to nondiscriminatory practices in media buying process.

Women Hold Up Half the Sky: How China is Building a Gender Equal Ad Industry

Research Services

In this article from The Drum, learn about the gender balance in Chinese advertising and media agencies, how women have progressed in both their professional and personal lives, and what led to advancement of women in the marketing and advertising industries.

Delivering through Diversity

Research Services

In this report from McKinsey, see how a diverse labor force can have a positive impact on a company’s financial performance. You will also learn four inclusion and diversity strategies to improve your business and stay competitive.

Webinar: Preventing Discrimination and Harassment in the Creative Workplace

Training & Development

This webinar reviewed the relevant laws and definitions governing workplace discrimination and harassment, clarified the obligations of management and supervisors, reviewed case studies, and discussed how these laws and obligations intersect in the context of a creative work environment.

Global Gender Gap Report 2017

Research Services

The World Economic Forum reports on the progress of 144 countries towards gender parity in economic participation and opportunity, educational attainment, health and survival, and political empowerment.

“See It & Be It”: Krisha Newham of Intouch Solutions

4A's Member

“See It & Be It” is part of the 4A’s women and diversity leadership series. As part of this initiative, we invite members to tell us their stories. Here, Krisha Newham, VP, client services at Intouch Solutions, shares her experiences and views. What are your words of advice to young talent?         My best […]

Women in the Workplace

Research Services

This annual study from LeanIn.Org and McKinsey & Company looks at the state of women in corporate America. Steps companies can follow to advance their gender diversity efforts and create a more fair and inclusive work environment are provided.