Metrics & Effectiveness

Ipsos Creative Excellence Awards: Super Bowl LVIII

Check out Ipsos’ annual ranking of the top Super Bowl ads.

Media Trends & Predictions 2024

Kantar discusses media and digital predictions for 2024.

The CMO Survey

Duke’s semi-annual survey collects the opinions of top marketers to predict the future of markets, track marketing spending, and improve the value of marketing in firms and society.

Cannes Lions Winners 2023

Check out the 2023 winners of the Cannes Lions Awards.

Video in Business Benchmark Report

Vidyard outlines the most popular types video when reaching B2B audiences and provides best practices in making them effective.

How Many Advertisements is a Person Exposed to in a Day? |

4A’s Research provides historical research to the frequently asked question, how many ads do people see in one day?

2023 Tech Trends Report

The Future Today Institute forecasts emerging technology trends that will influence the advertising, public relation, media, and journalism industries in the year ahead.

Magazine Media Factbook |

The News/Media Alliance releases its annual Factbook featuring research and statistics showing the effectiveness of magazines compared to other media, as well as the strong credibility and trust magazine media enjoy with their readers.

Video Benchmarks

Extreme Reach provides a comprehensive report on the latest performance metrics for video ads.

2022 Trends in Healthcare Advertising

After analyzing hundreds of pharmaceutical brand campaigns, Veeva Crossix found three key trends for advertising to patients and healthcare professionals.

Media Rating Council (MRC) Suspends Nielsen’s Accreditation

The MRC (Media Rating Council) recently voted to suspend Nielsen’s accreditation to measure national and local television after the measurement firm undercounted national TV household viewership during the pandemic. Since then, there have been several voices and articles challenging the validity of the MRC and its audit process, sometimes pointing to the number of potential […]

When Brands Go Dark |

Journal of Advertising Research published this study investigating what happens to sales when brands stop spending on all advertising media for 12 months or longer.

APB Blog – Importance of a Trusted Ecosystem

Today, the 4A’s Advertiser Protection Bureau (APB) is issuing a pledge of support from its members for third-party measurement & evaluations on every single ad impression. The advertising industry is in a constant battle to build and regain trust for its clients and the industry itself.  Every stakeholder in the ecosystem has a role to […]

Nielsen Unveils New Cookieless Media Measurement

Nielsen announced this week its approach to eliminate its reliance on digital identifiers and ensure that advertisers and publishers can continue to measure confidently in a dynamic, privacy-first media environment. With its new approach to measuring authenticated and unauthenticated web traffic, Nielsen will become the leading platform to validate first-party server data with real consumer […]

5 Rules for Communicating Data in Digital Marketing

Vladimir Jones outlines five rules for effectively communicating data.