Metrics & Effectiveness

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FreeWheel Signature Insights: Engaging the Viewer

Third Party Content

Are shorter ads better? How much does ad repetition annoy viewers? FreeWheel, the thought leaders that bring you the quarterly Video Monetization Report (VMR), deliver this study exploring the science and art of designing a consumer-centric video ad experience.

Nielsen Design Impact Award Chronicles

Research Services

Check out this year’s winners of the Nielsen Design Impact Award, as well as case studies on their successful packaging redesign.

Content Targeting: Driving Brand Growth Without Collecting User Data

Research Services

MAGNA, IPG Media Lab, and Zefr conducted a study to see if brands can effectively reach consumers on YouTube without collecting user data.

Skipping Around the World: Optimizing Skippable Video

Research Services

Magna Global and IPG Media Lab report on video ad skipping trends around the globe.

Marketing to Young Adults in Canada

Mintel reveals that Canadian young adults are an an attractive target for marketers. In this infographic, you will get tips on the right messaging and media channels to effectively reach them and win their brand loyalty.

Digital Video Viewers and Brand Connection

Research Services

The IAB conducted a study to gain insight into the Original Digital Video (ODV) audience and to understand the connection between ad-supported ODV viewers and brands. The findings indicate that ODV is an effective advertising platform to reach and engage audiences.

Laughlin Constable Named Best Place to Work in Chicago

4A's Member

CHICAGO, April 12, 2018—Laughlin Constable, a 4A’s Top 25 independent integrated advertising agency, announced that it has been recognized as one of Chicago’s “Best Places to Work” in 2018 by Crain’s Chicago Business.

Influence by the Numbers: The True Impact of Cross-Social Influencer Marketing

Research Services

FullScreen and Shareablee partnered to study the impact and effectiveness of influencer marketing.

World’s Top 100 Marketing Campaigns

Research Services

WARC has released its annual list of the top 100 marketing campaigns around the world by tracking 70 effectiveness and strategy competitions. In addition, rankings are provided for the agencies, advertisers, and brands behind the ads.

Using Analytics to Improve Customer Engagement

Research Services

MIT Sloan explores companies from various industries leading the way with analytics and customer engagement, as well as the challenges they face.

How Integrated Data and Technology Helped 3 Companies Transform Their Marketing

Third Party Content

Think with Google outlines three actions agencies and marketers can follow to deliver a better customer experience.

Video Benchmarks

Third Party Content

Extreme Reach provides a comprehensive report on the latest performance metrics for video ads.

Re-evaluating Media: What the Evidence Reveals about the True Worth of Media for Brand Advertisers

Research Services

This Ebiquity study looks into the valuation of online and offline media for brand building in the UK. The findings reveal that TV was the best medium on a range of attributes, followed by radio, newspapers, magazines, out-of-home, direct mail, social media, cinema, online video, and online display.

The CMO Survey

Research Services

Duke’s semi-annual survey collects the opinions of top marketers to predict the future of markets, track marketing spending, and improve the value of marketing in firms and society.

ROI/Attribution Providers: A Comparison of Leading Providers of Media Performance Analyses

This white paper, prepared by the 4A’s Media Measurement Committee, the Coalition for Innovative Media Measurement (CIMM) and Sequent Partners, looks at offerings from the prominent providers in digital, cross-platform, multi-touch and television attribution, and marketing mix modeling, using comparable criteria.