Metrics & Effectiveness

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Laughlin Constable Named Best Place to Work in Chicago

4A's Member

CHICAGO, April 12, 2018—Laughlin Constable, a 4A’s Top 25 independent integrated advertising agency, announced that it has been recognized as one of Chicago’s “Best Places to Work” in 2018 by Crain’s Chicago Business.

Influence by the Numbers: The True Impact of Cross-Social Influencer Marketing

Research Services

FullScreen and Shareablee partnered to study the impact and effectiveness of influencer marketing.

Using Analytics to Improve Customer Engagement

Research Services

MIT Sloan explores companies from various industries leading the way with analytics and customer engagement, as well as the challenges they face.

How Integrated Data and Technology Helped 3 Companies Transform Their Marketing

Third Party Content

Think with Google outlines three actions agencies and marketers can follow to deliver a better customer experience.

Video Benchmarks

Research Services

Extreme Reach provides a comprehensive report on the latest performance metrics for video ads.

Re-evaluating Media: What the Evidence Reveals about the True Worth of Media for Brand Advertisers

Research Services

This Ebiquity study looks into the valuation of online and offline media for brand building in the UK. The findings reveal that TV was the best medium on a range of attributes, followed by radio, newspapers, magazines, out-of-home, direct mail, social media, cinema, online video, and online display.

The CMO Survey

Research Services

Duke’s semi-annual survey collects the opinions of top marketers to predict the future of markets, track marketing spending, and improve the value of marketing in firms and society.

ROI/Attribution Providers: A Comparison of Leading Providers of Media Performance Analyses

This white paper, prepared by the 4A’s Media Measurement Committee, the Coalition for Innovative Media Measurement (CIMM) and Sequent Partners, looks at offerings from the prominent providers in digital, cross-platform, multi-touch and television attribution, and marketing mix modeling, using comparable criteria.

Driving Effective Digital Holiday Advertising

Research Services

GfK identifies the drivers of the most effective advertising during the 2017 holiday season and reveals some do’s and don’ts for marketers.

4A’s Data Summit Report 2018

More than 250 marketing professionals gathered at the 4A’s 5th annual Data Summit, a one-day event that brought together leaders from brands, agencies, media outlets and data firms. In this report, we highlight topics covered at the event — including unconventional uses of data, preparing for the EU’s General Data Protection Regulation, cross-device measurement and targeting, and upcoming industry standards.

Inside Influence: IAB Influencer Marketing for Publishers Guide

Research Services

This IAB guide outlines how publishers are using influencer marketing and ways marketers and agencies can leverage it in their branded content and native advertising efforts. Case studies are included.

Television Advertising

Mintel shares research in the effectiveness of TV advertising.

AdReaction: The Art of Integration

Kantar Millward Brown examines what makes an effective integrated campaign and shares five principles to follow for successful multichannel advertising.

IAB Podcast Measurement Technical Guidelines

Research Services

The Interactive Advertising Bureau has released its latest podcast measurement guidelines, along with podcast player market share, tracking limitations, content delivery methods, and ad delivery methods.

Study Shows Ad Fraud Cut by 83 Percent in TAG Certified Distribution Channels

Marketing & Communications

The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, today released a study conducted by The 614 Group that found the use of TAG Certified distribution channels for digital advertising reduced the level of fraud by more than 83% from the broader industry average.