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Kantar Millward Brown shares results of its survey of 468 senior marketing leaders around the world spanning agencies, advertisers, and media companies. Topics include ROI, holistic measurement, media mix, recommendations on the use of insights, integrated strategies, and more.
In this Facebook IQ article, discover how ad campaigns that combine TV and mobile can increase reach in Latin America.
Campaign Brief Asia reveals the top Asian agencies, networks, countries, and creative leaders over the past two years. Rankings are based on the tabulated results of 11 international and regional advertising awards from 22 different shows.
Extreme Reach’s Video Benchmarks Report for Q2 2018 reveals trends driven by increased cord-cutting and demands for trust and brand safety. The opportunity for advertising on Connected TV is growing, evidenced by CTV overtaking mobile in the percentage of video ad impressions served by device in Q2. Premium inventory drives higher viewability and completion rates.
Euromonitor has published an excellent global report focusing on how brands are creating interactive experiences to build engagement with consumers.
Extreme Reach’s Video Benchmarks Report for Q1 2018 reveals positive trends in video advertising with completion rates at new highs and fraud rates at new lows. Premium Publishers account for the majority of impressions served in Q1 at a rate of 71%, versus 29% for media aggregators. This report tracks performance metrics for video ads served from the Extreme Reach platform for major brands across multiple categories.
IAB surveyed advertisers, agencies, and publishers in 31 European markets to get their perspectives on digital brand ad measurement. Learn about measurement priorities, digital ad quality, key performance indicators, and organization of digital measurement in this report from IAB Europe.
Are shorter ads better? How much does ad repetition annoy viewers? FreeWheel, the thought leaders that bring you the quarterly Video Monetization Report (VMR), deliver this study exploring the science and art of designing a consumer-centric video ad experience.
Check out this year’s winners of the Nielsen Design Impact Award, as well as case studies on their successful packaging redesign.
MAGNA, IPG Media Lab, and Zefr conducted a study to see if brands can effectively reach consumers on YouTube without collecting user data.
Magna Global and IPG Media Lab report on video ad skipping trends around the globe.
Mintel reveals that Canadian young adults are an an attractive target for marketers. In this infographic, you will get tips on the right messaging and media channels to effectively reach them and win their brand loyalty.
The IAB conducted a study to gain insight into the Original Digital Video (ODV) audience and to understand the connection between ad-supported ODV viewers and brands. The findings indicate that ODV is an effective advertising platform to reach and engage audiences.
CHICAGO, April 12, 2018—Laughlin Constable, a 4A’s Top 25 independent integrated advertising agency, announced that it has been recognized as one of Chicago’s “Best Places to Work” in 2018 by Crain’s Chicago Business.
FullScreen and Shareablee partnered to study the impact and effectiveness of influencer marketing.