The Wow Company’s annual survey of independent agency owners in the UK focuses on agency outlook for 2024, biggest challenges, and financial performance benchmarks.

MAGNA’s quarterly forecasts predicts global and U.S. ad spend for the year ahead.

Strategy tracks the awards won by agencies, advertisers, and creatives in Canada.

Adforum ranks the most awarded ad campaigns in nine industries.

List of creative consultants offering services in the implementation of international advertising.

Oracle outlines email marketing trends for 2024 in this article series.

4A’s Research Services offers members the following informational directory listing of Ad Measuring Services.

Kantar studies storytelling advertising and its effect on generating emotions, branding, sales, and more.

Check out these best and most valuable brand rankings from various sources.

List of global networks of independent agencies to help your agency gain international capabilities.

RSW/US highlights marketing trends, challenges, and predictions based on a survey of both marketers and agencies.

Agency Mania Solutions delves into the evolving discussion around the working/non-working spend ratio.

Dentsu estimates that global ad expenditures will grow in 2024.

GroupM releases its latest global ad spend forecasts.

In order to promote a more diverse and equitable media ecosystem, the 4A’s Media, Tech and Data practice, in collaboration with the 4A’s Advertiser Protection Bureau, has updated its  Media Responsibility Principles to reflect marketplace changes over the past few years.   The Principles are designed to, among other things, encourage the dissemination of factual, accurate […]