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Pursuit of Passion: Diversity in Advertising
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Social Media Trends in Canada

Check out this infographic from Mintel and learn how social media usage in Canada differs by gender and generations, how parents use social media, and how brands can better leverage the medium.

A Guide to Progressive Gender Portrayals in Advertising

Research Services

This report from the World Federation of Advertisers examines how women are portrayed in advertising and challenges marketers to stop producing stereotypical ads. The WFA encourages brands to use a more progressive portrayal of both sexes in ads, along with guidelines on how to accomplish this.

Maintaining Dignity: Understanding and Responding to the Challenges Facing Older LGBT Americans

Research Services

AARP, in partnership with Community Marketing Inc., surveyed LGBT consumers 45+ to learn top concerns about aging and long-term care.

The Impact of Demographic Trends on Consumer Spending

Research Services

The Conference Board examines how demographic shifts over the next decade will affect spending habits and reveals what it means for consumer-facing businesses.

North American Camping Report

Research Services

Cain Consulting Group and Kampground of America details the camping habits and preferences of North American campers.

Tech Tracker Q1 2018

Research Services

Ipsos Connect’s Tech Tracker measures the emerging trends and developments in technology in Great Britain. Get the latest statistics on Internet usage, connected homes, smartphones, tablets, social networking, and content consumption.

The 80-Year-Old Millennial: How Millennials Imagine Health, Wealth, and Work in 50 Years

Research Services

Prudential surveyed Millennials to learn their thoughts on the advancements and challenges they might face in 50 years in the workforce, technology, healthcare, and finance.

Global Attitudes Towards Transgender People

Research Services

Ipsos and The Williams Institute examines attitudes towards transgender people and their rights throughout the world. 

Kids as Influencers

Mintel looks at the influence kids today have on household decisions.