4A's Diversity Programs

Tried-and-true ways to increase your agency’s multicultural makeup.

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Pursuit of Passion: Diversity in Advertising
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Coronavirus Impacts Buying Behaviors and Provides Opportunities for Brands

Research Services

4A’s Research surveyed 1000 consumers using to understand how purchasing habits are evolving as consumers become more accustomed to staying at home. We also wanted to gauge the level of importance consumers are placing on staying home and social distancing during COVID-19. 

Alma releases Quarterly Cultural Digest with first look at crisis impact

The Culture Lab, a think tank of member agency Alma in Coconut Grove, Fla., has released its Quarterly Cultural Digest with its first look at the impact of the coronavirus pandemic on multicultural consumer groups in the U.S. “Even amidst a pandemic, at Alma we look at the world through the only lens we know […]

Keeping Girls in the Game: Factors that Influence Sport Participation |

Research Services

The Women’s Sports Foundation examines what is influencing youth entry, retention, and exit from sports, while building a deeper understanding of how to help girls thrive in sports.

LGBTQ Tourism & Hospitality Survey |

Research Services

Community Marketing & Insights examines the travel habits and preferences of the LGBTQ community.

Expanded Paid Parental Leave | Measuring the Impact of Leave on Work & Family |

Research Services

Boston College Center for Work & Family compares the parental leave experiences and attitudes of moms and dads.

Lifestyles of Multicultural Young Adults |

Mintel examines the attitudes and behaviors of multicultural young adults, 18-34, as well as ways to reach them.

LGBTQ Community Survey |

Community Marketing & Insights examines attitudes, behaviors, and demographic profile of the LGBTQ community in both America and Canada.

State of Home Spending |

Research Services

HomeAdvisor examines consumer spending on home services.

Lightening the Mental Load That Holds Women Back |

Research Services

BCG reveals findings from its survey of more than 6,500 employees in committed relationships in 14 countries to determine who bears the most responsibility for common household tasks — men or women.