4A's Diversity Programs

Tried-and-true ways to increase your agency’s multicultural makeup.

Advertising know-how: We’ve got it!
We’re educating people from all walks of life. We help agencies find media-savvy workers.
We’re advocates for diversity. We understand how advertising works.

Pursuit of Passion: Diversity in Advertising
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Shattering Stereotypes

4A's Member

Nielsen reports where key opportunities lie to successfully reach women over 50.

Podcasting Today

4A's Member

Nielsen examines podcast listeners and finds audiences are growing in diversity, providing a new audio opportunity for advertisers.

Digital 2021: Global Digital Overview |

Research Services

Check out Datareportal, We Are Social, and Hootsuite’s global report chock full of statistics on Internet, social media, and mobile usage and behaviors. 

Where We Are on TV

Research Services

GLAAD releases its annual study tracking the presence of LGBTQ characters on television.

Outdoor Participation Report |

Research Services

The Outdoor Foundation reports on American participation in outdoor activities—ranging from running to skateboarding to hunting.

Changing Beauty and Personal Care Routines

Research Services

4A’s Research partnered with Kantar, a leading evidence-based insights and consulting company, to survey consumers on how their beauty and personal care routines have changed over the past year.

Parents, Kids & Money Survey |

Research Services

This annual report from T. Rowe Price aims to understand the financial knowledge, attitudes, and behaviors of parents and their kids.

Leveraging Trends to Increase Revenue

4A's Member

Vladimir Jones outlines their strategy to increase year-end donations for the American Indian College Fund.

Women in the Workplace

Research Services

This annual study from LeanIn.Org and McKinsey & Company looks at the state of women in corporate America. The report also includes steps companies can follow to create a more fair and inclusive work environment for women.