4A's Diversity Programs

Tried-and-true ways to increase your agency’s multicultural makeup.

Advertising know-how: We’ve got it!
We’re educating people from all walks of life. We help agencies find media-savvy workers.
We’re advocates for diversity. We understand how advertising works.

Pursuit of Passion: Diversity in Advertising
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Expanded Paid Parental Leave | Measuring the Impact of Leave on Work & Family |

Research Services

Boston College Center for Work & Family compares the parental leave experiences and attitudes of moms and dads.

Lifestyles of Multicultural Young Adults |

Mintel examines the attitudes and behaviors of multicultural young adults, 18-34, as well as ways to reach them.

LGBTQ Community Survey |

Community Marketing & Insights examines attitudes, behaviors, and demographic profile of the LGBTQ community in both America and Canada.

State of Home Spending |

Research Services

HomeAdvisor examines consumer spending on home services.

Lightening the Mental Load That Holds Women Back |

Research Services

BCG reveals findings from its survey of more than 6,500 employees in committed relationships in 14 countries to determine who bears the most responsibility for common household tasks — men or women.

North American Camping Report |

Research Services

Kampgrounds of America details the camping habits and preferences of North American campers.

The Why Behind the Buy: Importance of Multicultural Shoppers |

Research Services

Acosta examines the evolving views, attitudes, and shopping behaviors of multicultural grocery shoppers.

Technology Tracker Q4 2018 |

Research Services

Ipsos Connect’s Tech Tracker measures the emerging trends and developments in technology in Great Britain. In this report, you will get the latest statistics on Internet usage, tablets, and connected homes.

AdReaction: Getting Gender Right |

Research Services

Kantar looks into the current state of gender in brand strategy, creative response, and media targeting.  The report also includes a global survey of marketers and consumer responses to thousands of brands, campaigns, and ads.