4A's Diversity Programs

Tried-and-true ways to increase your agency’s multicultural makeup.

Advertising know-how: We’ve got it!
We’re educating people from all walks of life. We help agencies find media-savvy workers.
We’re advocates for diversity. We understand how advertising works.

Pursuit of Passion: Diversity in Advertising
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LGBTQ Community Survey |

Community Marketing & Insights examines attitudes, behaviors, and demographic profile of the LGBTQ community in both America and Canada.

State of Home Spending |

Research Services

HomeAdvisor examines consumer spending on home services.

Lightening the Mental Load That Holds Women Back

Research Services

BCG reveals findings from its survey of more than 6,500 employees in committed relationships in 14 countries to determine who bears the most responsibility for common household tasks — men or women.

North American Camping Report |

Research Services

Kampgrounds of America details the camping habits and preferences of North American campers.

The Why Behind the Buy: Importance of Multicultural Shoppers |

Research Services

Acosta examines the evolving views, attitudes, and shopping behaviors of multicultural grocery shoppers.

Technology Tracker Q4 2018 |

Research Services

Ipsos Connect’s Tech Tracker measures the emerging trends and developments in technology in Great Britain. In this report, you will get the latest statistics on Internet usage, tablets, and connected homes.

AdReaction: Getting Gender Right |

Research Services

Kantar looks into the current state of gender in brand strategy, creative response, and media targeting.  The report also includes a global survey of marketers and consumer responses to thousands of brands, campaigns, and ads.

LGBTQ Tourism & Hospitality Survey |

Community Marketing & Insights examines the travel habits and preferences of the LGBTQ community.

Black Friday & Cyber Monday: Sales Records, High Participation for Millennials

Third Party Content

Learn shopping habits over Black Friday and Cyber Monday, including participation by age, amount spent, and top categories searched, in this survey from Critical Mix.