4A's Diversity Programs

Tried-and-true ways to increase your agency’s multicultural makeup.

Advertising know-how: We’ve got it!
We’re educating people from all walks of life. We help agencies find media-savvy workers.
We’re advocates for diversity. We understand how advertising works.

Pursuit of Passion: Diversity in Advertising
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Black LGBTQ Community Survey

Research Services

Community Marketing & Insights, the Center for Black Equity, AARP, and other partners provides insights into the Black LGBTQ community and how to best reach them.

Podcasting Today

4A's Member

Nielsen examines podcast listeners and finds audiences are growing in diversity, providing a new audio opportunity for advertisers.

The State of Mental Health in America 2021

Research Services

The prevalence of mental illness, substance use disorder, and thoughts of suicide among adults and children by state are featured in this annual report from Mental Health America.

Digital 2021: Global Digital Overview |

Research Services

Check out Datareportal, We Are Social, and Hootsuite’s global report chock full of statistics on Internet, social media, and mobile usage and behaviors. 

Where We Are on TV

Research Services

GLAAD releases its annual study tracking the presence of LGBTQ characters on television.

Outdoor Participation Report |

Research Services

The Outdoor Foundation reports on American participation in outdoor activities—ranging from running to skateboarding to hunting.

Changing Beauty and Personal Care Routines

Research Services

4A’s Research partnered with Kantar, a leading evidence-based insights and consulting company, to survey consumers on how their beauty and personal care routines have changed over the past year.

Parents, Kids & Money Survey |

Research Services

This annual report from T. Rowe Price aims to understand the financial knowledge, attitudes, and behaviors of parents and their kids.

Leveraging Trends to Increase Revenue

4A's Member

Vladimir Jones outlines their strategy to increase year-end donations for the American Indian College Fund.