4A's Diversity Programs

Tried-and-true ways to increase your agency’s multicultural makeup.

Advertising know-how: We’ve got it!
We’re educating people from all walks of life. We help agencies find media-savvy workers.
We’re advocates for diversity. We understand how advertising works.

Pursuit of Passion: Diversity in Advertising
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North American Camping Report

Research Services

Kampgrounds of America details the camping habits and preferences of North American campers.

The Why Behind the Buy: Importance of Multicultural Shoppers

Research Services

Acosta examines the evolving views, attitudes, and shopping behaviors of multicultural grocery shoppers.

Technology Tracker Q4 2018

Research Services

Ipsos Connect’s Tech Tracker measures the emerging trends and developments in technology in Great Britain. In this report, you will get the latest statistics on Internet usage, tablets, and connected homes.

AdReaction: Getting Gender Right

Research Services

Kantar looks into the current state of gender in brand strategy, creative response, and media targeting.  The report also includes a global survey of marketers and consumer responses to thousands of brands, campaigns, and ads.

LGBTQ Tourism & Hospitality Survey

Community Marketing & Insights examines the travel habits and preferences of the LGBTQ community.

Black Friday & Cyber Monday: Sales Records, High Participation for Millennials

Third Party Content

Learn shopping habits over Black Friday and Cyber Monday, including participation by age, amount spent, and top categories searched, in this survey from Critical Mix.

American Family Survey | Identities, Opportunities, and Challenges

Research Services

The Center for the Study of Elections and Democracy at Brigham Young University and YouGov survey Americans on the basic structure of family, current attitudes towards marriage and family, and the perceived role of government policy in relation to the family.

Visualizing Diversity in Advertising Around the World

Research Services

Shutterstock surveyed marketers around the world to find out how they’re incorporating diverse imagery in advertising and marketing campaigns.

Women in the Workplace

Research Services

This annual study from LeanIn.Org and McKinsey & Company looks at the state of women in corporate America. The report also includes steps companies can follow to create a more fair and inclusive work environment, plus case studies of companies that are making a difference.