4A's Diversity Programs

Tried-and-true ways to increase your agency’s multicultural makeup.

Advertising know-how: We’ve got it!
We’re educating people from all walks of life. We help agencies find media-savvy workers.
We’re advocates for diversity. We understand how advertising works.

Pursuit of Passion: Diversity in Advertising
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Black Friday & Cyber Monday: Sales Records, High Participation for Millennials

Third Party Content

Learn shopping habits over Black Friday and Cyber Monday, including participation by age, amount spent, and top categories searched, in this survey from Critical Mix.

American Family Survey | Identities, Opportunities, and Challenges

Research Services

The Center for the Study of Elections and Democracy at Brigham Young University and YouGov survey Americans on the basic structure of family, current attitudes towards marriage and family, and the perceived role of government policy in relation to the family.

Visualizing Diversity in Advertising Around the World

Research Services

Shutterstock surveyed marketers around the world to find out how they’re incorporating diverse imagery in advertising and marketing campaigns.

Women in the Workplace

Research Services

This annual study from LeanIn.Org and McKinsey & Company looks at the state of women in corporate America. The report also includes steps companies can follow to create a more fair and inclusive work environment, plus case studies of companies that are making a difference.

What the Evolution of #ComingOut Videos Can Show Brands About How to Take a Stand

Third Party Content

Think with Google provides successful examples of brands using storytelling to show support of the LGBTQ community and the importance of inclusive advertising.

The State of Gender Equality for U.S. Adolescents

Research Services

Plan International USA explores American adolescents’ attitudes towards gender and gender equality, pressures they deal with, career and leadership goals, and more.

Technology Tracker Q3 2018

Research Services

Ipsos Connect’s Tech Tracker measures the emerging trends and developments in technology in Great Britain. Get the latest statistics on Internet usage, connected homes, smartphones, tablets, social networking, and content consumption.

Statistical Portrait of the Foreign-Born Population in the U.S.

Research Services

Pew Research Center published statistical portraits of the foreign-born population in the United States. A portrait of Hispanics in the U.S. is also available.

Best Brands 2018

Research Services

The YouGov Brand Index ranks the top brands in the U.S. and around the world in a variety of categories.