Create Detailed Profiles of Geographic Areas to Develop a Better Understanding of a Target Audience

With BUDDY you can obtain a wide array of demographic and household spending reports, including:

Watch this 10-minute Quick Start video to learn how to use BUDDY.

BUDDY helps a 4A’s Member Win a New Account

A member agency recently pitching a hospital account was able to wow the prospect with a detailed demographic analysis of the local target area around the facility, and they won the account!

Using the Demographic Table Reports feature in BUDDY, the agency prepared a chart comparing the populations of all the zip codes surrounding the hospital by pertinent characteristics, such as age, race/ethnicity, families with kids, and household income. They exported the results into a spreadsheet, manipulated them, and identified where best to target the hospital’s messaging.

The agency was also able to use ranking and mapping functions in BUDDY to create an impressive visual presentation that helped them win the account.