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Strategy

Insights. Big Ideas. Seeing in ways that others don’t. Successful strategists leverage a strange brew of creativity, data, psychology, philosophy, art and economics to guide clients and campaigns.

Foundational Programs

Ethnography and Empathy for Strategists
(Workshop)

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Strategic and Creative Thinking
(Virtual Workshop)

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The Illusion of Choice
(Self-paced)

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Fundamental of Behavioral Science for Advertising
(Self-paced)

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Applying Behavioral Science to Advertising
(Virtual Workshop)

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Collaborative Creativity
(Virtual Workshop)

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Writing Bootcamp for Agencies
(Virtual Workshop)

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Attracting and Securing Your Ideal Clients
(Virtual Workshop)

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Finding an Angle
(Virtual Workshop)

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Native Advertising - Reach More Customers
(Self-paced)

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Delivering Great Virtual Presentations
(Virtual Workshop)

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Upcoming Workshops

Learn alongside industry peers in these open-enrollment workshops from the 4A’s.

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Consultation for 4A’s Members

Looking for a customized program?
Want to create a customized learning strategy for…well, strategists?

Email us at [email protected]

4A's Community Resources for Strategists

Strategy Committee Research Tools and Databases StratFest Jay Chiat Awards

About Us

The 4A’s Learning Institute provides agencies with learning and development consultation, content, and community. Our team possesses expertise in training, talent development, and agency business needs. Whether you’re looking to curate skill-based learning paths, enhance team dynamics, develop future leaders, or design a customized program, don’t hesitate to reach out to the 4A’s Learning Institute.