The info you need to maintain good relations with your clients, including tips on improving account longevity, trends in agency-client relationships, and more.
Marketing leaders must build the right Agency Management competencies to enable their organization to do more. Find out how in this piece from Agency Mania Solutions
Marsha Appel, SVP, 4A’s Research Services, explores identity marketing and the implications for ad agencies.
Find out how industry leaders are securing top digital talent through acquisitions in this report from Agency Mania Solutions.
CreativeBrief explores the state of agency working culture today.
Tim Williams of Ignition Consulting provides suggestions to help agencies better understand and define scope.
A global survey of CMOs and senior-level marketers by Dentsu Aegis provides insight into their perspectives on marketing budgets, digital media, management consultancies, data usage, data breaches, GDPR, working with agencies, how to capitalize on consumer attention, and strategies to stay relevant.
Creativebrief surveyed agency CEOs and CMOs to gauge their thoughts on the traditional pitch. The results are surprising!
Learn how to detect the early signs of trouble in agency/client relationships.
Take a look at how voice required new skills and agency competencies,and what brand advertisers are doing to take advantage in this recent piece from Agency Mania Solutions.