Client Relations

Keep your friends close and your partners closer.

The info you need to maintain good relations with your clients, including tips on improving account longevity, trends in agency-client relationships, and more.

Maximizing Client-Agency Relationships

Avoiding Deadly Scope of Work Traps

Do you want to improve work quality, efficiency, and transparency without falling into common scope of work issues?  Find out how in the latest piece from Agency Mania Solutions.

Tech Trends 2019

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Deloitte analyzes and guides CIOs through eight trends that could disrupt business over the next year.

Trends for 2019

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Ogilvy Consulting makes five predictions for 2019 in its annual trend report.

Insights from 4A’s Research | Direct-to-Consumer: A Revolutionary New Concept?

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Learn how DTC brands are changing the ad agency model in this insights piece from Marsha Appel, SVP, 4A’s Research.

The CMO Lifecycle | Tenure Analysis and New Business Opportunities

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Winmo reports CMO tenure trends and what it means for ad agencies in this exclusive access for 4A’s members.

The SoDA Report | Global Digital Outlook

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SoDA and Forrester feature research digital trends to watch, growth in digital marketing budgets, agency landscape trends, and client-agency relations.

Stop Filling Orders and Start Solving Problems

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Agencies can show that they are in the results business rather than the service business by solving instead of executing.  Ignition Consulting Group explains how.

The Modern CMO: New Goals, New Metrics, New Markets

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Forbes and The Trade Desk surveyed over 200 CMOs in global companies to understand their current goals and challenges.

The 2019 Shipping Forecast: Leadership Insights from the New World Talent Survey

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The Lighthouse Company shares insights from its annual survey of more than 600 C-Suite executives from around the globe.