Client Relations

Keep your friends close and your partners closer.

The info you need to maintain good relations with your clients, including tips on improving account longevity, trends in agency-client relationships, and more.

Maximizing Client-Agency Relationships

Stop Filling Orders and Start Solving Problems

Research Services

Agencies can show that they are in the results business rather than the service business by solving instead of executing.  Ignition Consulting Group explains how.

The Modern CMO: New Goals, New Metrics, New Markets

Research Services

Forbes and The Trade Desk surveyed over 200 CMOs in global companies to understand their current goals and challenges.

The 2019 Shipping Forecast: Leadership Insights from the New World Talent Survey

Research Services

The Lighthouse Company shares insights from its annual survey of more than 600 C-Suite executives from around the globe.

The Marketing Diet for Client Agency Relations

  Agency Mania Solutions offers tips for maintaining a healthy marketing lifestyle and staying budget fit.

Rebuilding Your Business Model

Research Services

Should you consider rebuilding your business model?

Rethink the Role of the CMO

Research Services

Accenture and Forrester Research evaluate the role of the CMO, finding that they need to take a more collaborative role within the C-Suite and organization.

B2B Content Marketing: 2019 Benchmarks, Budgets, and Trends

Research Services

This annual report from the Content Marketing Institute and MarketingProfs examines the content marketing strategies and tactics of B2B marketers.

Wasted!

What are the most common causes of waste in the client/agency relationship?  Find out in the latest from Agency Mania Solutions.  

Agency Management: The New CMO Imperative

Marketing leaders must build the right Agency Management competencies to enable their organization to do more.  Find out how in this piece from Agency Mania Solutions