The info you need to maintain good relations with your clients, including tips on improving account longevity, trends in agency-client relationships, and more.
Integral Ad Science surveyed digital ad professionals to learn how the challenges they face will drive change in the digital advertising industry.
Tim Williams of Ignition Group offers suggestions for rebuilding trust between agencies and clients.
Originally published in AAR Partners, December 3, 2018 By Lisa Colantuono, AAR Partners According to the latest study by ID Comms in partnership with the 4A’s released last week, U.S. advertisers are failing to get the most value from media pitches because of flawed processes and lack of communication. The study reminds me of a blog post […]
RSW/US explores the biggest challenges facing ad agencies from the perspectives of both marketers and ad agencies.
Do you want to improve work quality, efficiency, and transparency without falling into common scope of work issues? Find out how in the latest piece from Agency Mania Solutions.
Deloitte analyzes and guides CIOs through eight trends that could disrupt business over the next year.
Ogilvy Consulting makes five predictions for 2019 in its annual trend report.
Learn how DTC brands are changing the ad agency model in this insights piece from Marsha Appel, SVP, 4A’s Research.
Winmo reports CMO tenure trends and what it means for ad agencies in this exclusive access for 4A’s members.