Client Relations

Keep your friends close and your partners closer.

The info you need to maintain good relations with your clients, including tips on improving account longevity, trends in agency-client relationships, and more.

Maximizing Client-Agency Relationships

The Organized Feedback Framework

Bruno Gralpois of Agency Mania Solutions walks us through a multi-dimensional approach to leveraging all feedback opportunities to drive improvement of client-agency partnerships.

Unlearning Common Misconceptions About Agencies

Marketers have been conditioned to accept some ideas about ad agencies that are false, according to Bruno Gralpois from Agency Mania Solutions. These misconceptions are getting in the way of effective client-agency partnerships.

The First Step to Long Term Pharmaceutical Client Retention

4A's Member

OpenHuddle provides relationship management best practices for healthcare agencies.

Partnership in 2021: An Inconvenient Truth

Agency Mania Solutions takes a closer look at the effect the coronavirus pandemic continues to have on partnerships between brands, agencies, and the broader marketing supply chain.

Turning a Neglected Assignment Brief into a Stellar Pitch Presentation

4A's Member

4A’s member OpenHuddle provides tips for producing creative briefs that win new business.

Effective Business Development: We Asked Your Prospects the Question for You

4A's Member

4A’s member OpenHuddle recommends tactics ad agencies, especially those specializing in healthcare, can use to meet interested new business opportunities.

Save Your Agency-Client Relationships from Drowning in the Pandemic Sea

Bruno Gralpois of Agency Mania Solutions writes clients can minimize risks and set a strong foundation for agency-client relations during this tense time by moving away from squeezing and pushing agencies to prioritizing and pulling them up.

Automation is the Future of Effective Client/Agency Partnerships

Bruno Gralpois of Agency Mania Solutions outlines how automation can improve workflows in marketing, in the agency world, and in client/agency partnerships.

Turning Agencies into Growth Agents

Bruno Gralpois of Agency Mania Solutions finds that automation of common agency tasks and activities in the agency workflow can drive business and impact brand growth for marketers.

CMO Survey 2020

4A's Member

The U.S. report from Dentsu’s 2020 CMO survey examines the top challenges and strategies for navigating the new normal.

2020 ANA 4A’s Business Case for Relationship Management Program

“The Business Case for Relationship Management,” survey was conducted jointly by the ANA and the 4A’s and serves as a follow-up to an April 2019 4A’s report, “Relationship Management Best Practices Guidance.” The report revealed that both marketers and agencies are aligned on the benefits of a relationship management program and employ a variety of […]

Successfully Managing Agency Partnerships in Tumultuous Times

Agency Mania Solutions provides five actions marketers and agencies can take during the current global health crisis to foster their relationship.

The CMO Survey | COVID-19 and the State of Marketing

Research Services

Duke’s semi-annual survey collects the opinions of top marketers to predict the future of markets, track marketing spending, and improve the value of marketing in firms and society. Impact of COVID-19 on marketing departments are included.

The Domino Effect: Bracing for Impact

Bruno Gralpois of Agency Mania Solutions outlines four major changes due to COVID-19 that will produce a domino effect within our industry.

Women & Minorities Make Significant Gains Within the CMO Ranks in 2019

Research Services

Spencer Stuart’s annual CMO Tenure Study finds that the average tenure for chief marketing officers is decreasing.

What Metrics Should Advertisers Use to Make Effective Use of Their Agency Partnerships?

Read this article from Agency Mania Solutions to learn what key performance indicators (KPIs) brands and agencies should put in place to produce high-performance partnerships.

Peter Field’s Seven Lessons for Advertising During a Recession |

Research Services

Peter Field looks back at the lessons learned during the 2008 recession and adapts them to help ad agencies and brands emerge from the current coronavirus pandemic much stronger.

Financially Considerate Marketers Get Better Results from Their Agency |

Aprais finds that marketers who are financially empathetic to their agency partners get better results.

Building Stronger Partnerships with eTraining

Agency Mania Solutions highlights the importance of online training for building productive agency-client partnerships.

Responsible Measure in Uncertain Times

Bruno Gralpois of Agency Mania Solutions finds that during uncertain times advertisers have the opportunity to turn agency relationships into true partnerships that are based on mutual respect, collaboration, and innovation.

What’s Your Risk Profile?

Bruno Gralpois, co-founder of Agency Mania Solutions, outlines the four decisions advertisers have to make when creating successful ad agency relationships.

CMOs to Target Now |

Research Services

Winmo features ten brands with new CMOs that agencies should keep an eye on. The report maps out who agencies should approach, how to contact them, and even what to say to make an impression.

Mastering Agency Relationships |

  Marketers can master agency relationships with several critical skills.  Bruno Gralpois of Agency Mania Solutions details the many hats marketers must wear to have successful agency relationships.    

New Year Outlook | 2020 Survey Report |

RSW/US highlights marketing trends, challenges, and predictions based on a survey of both marketers and agencies.