The info you need to maintain good relations with your clients, including tips on improving account longevity, trends in agency-client relationships, and more.
Bruno Gralpois of Agency Mania Solutions explores the reasons behind the Campbell’s switch to Publicis from BBDO and how to prevent the excessive wave of agency reviews.
While it is easy for marketers to get distracted by the power of data and technology, a new report reminds us what really drives business decisions: feelings. “The Business Feeling Index: The Feelings that Move Business Forward” report, conducted by the Financial Times Commercial Insight Group in collaboration with leading global business-to-business advertising agency gyro, asked FT readers across the globe to express what feelings are crucial for creating successful business relationships.
This comprehensive report from Extreme Reach, based on research commissioned with Advertiser Perceptions™, illuminates just how cumbersome and inefficient it is for ad ops teams to find and prepare creative assets for video campaigns.
In the latest piece from Agency Mania Solutions, Bruno Gralpois discusses how advertisers can realize substantial gains by implementing rigorous scope of work and briefing practices.
Agency Mania Solutions explores five ways for advertisers and agencies to overcome common relationship struggles that get in the way of effective collaboration.
Agencies around the world share their growth challenges in this report from Hubspot.
Spencer Stuart’s annual CMO Tenure Study finds that the average tenure for chief marketing officers is increasing.
Facebook IQ shares a hypothesis-driven insights approach that will help marketers better process and use data to inform their marketing decisions and write a stellar creative brief.
Just in time for Valentines’ Day, advertising love doctor Bruno Gralpois of Agency Mania Solutions looks at what went wrong and what could have been done to save the relationship between an advertiser and an agency.