Client Relations

Keep your friends close and your partners closer.

The info you need to maintain good relations with your clients, including tips on improving account longevity, trends in agency-client relationships, and more.

Maximizing Client-Agency Relationships

Rethinking Agency Performance

Indexing agency value to drive more effective use of talent, improving performance and ROI.  The AMS Value Index helps define value to help rethink agency performance.

New CMO=New Agency

Research Services

4A’s Research Services gathered recent examples of clients putting accounts in review when new CMOs are hired.

Industry Pulse: A Look Ahead at 2019

Research Services

Integral Ad Science surveyed digital ad professionals to learn how the challenges they face will drive change in the digital advertising industry.

To Increase Agency-Client Trust, Align the Incentives

Research Services

Tim Williams of Ignition Group offers suggestions for rebuilding trust between agencies and clients.

AAR Partners: A Flawed Pitch Process – What the ID Comms Study Doesn’t State

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Originally published in AAR Partners, December 3, 2018 By Lisa Colantuono,  AAR Partners According to the latest study by ID Comms in partnership with the 4A’s released last week, U.S. advertisers are failing to get the most value from media pitches because of flawed processes and lack of communication. The study reminds me of a blog post […]

New Year Outlook | 2019 Survey Report

RSW/US explores the biggest challenges facing ad agencies from the perspectives of both marketers and ad agencies.

Avoiding Deadly Scope of Work Traps

Do you want to improve work quality, efficiency, and transparency without falling into common scope of work issues?  Find out how in the latest piece from Agency Mania Solutions.

Tech Trends 2019

Research Services

Deloitte analyzes and guides CIOs through eight trends that could disrupt business over the next year.

Trends for 2019

Research Services

Ogilvy Consulting makes five predictions for 2019 in its annual trend report.

Insights from 4A’s Research | Direct-to-Consumer: A Revolutionary New Concept?

Research Services

Learn how DTC brands are changing the ad agency model in this insights piece from Marsha Appel, SVP, 4A’s Research.

The CMO Lifecycle | Tenure Analysis and New Business Opportunities

Research Services

Winmo reports CMO tenure trends and what it means for ad agencies in this exclusive access for 4A’s members.

ID Comms in Partnership with the 4A’s Releases Study on Media Pitch Practices; Reveals Shortcomings of Current Pitch Process

Marketing & Communications

New research shows that US advertisers may be failing to get the most value from media pitches as a result of flawed processes and lack of communication. Better processes will ensure advertisers are more effectively partnering with agencies.   November 28, 2018: A new study, released by ID Comms in partnership with the 4A’s, reveals […]

The SoDA Report | Global Digital Outlook

Research Services

SoDA and Forrester feature research digital trends to watch, growth in digital marketing budgets, agency landscape trends, and client-agency relations.

Stop Filling Orders and Start Solving Problems

Research Services

Agencies can show that they are in the results business rather than the service business by solving instead of executing.  Ignition Consulting Group explains how.

The Modern CMO: New Goals, New Metrics, New Markets

Research Services

Forbes and The Trade Desk surveyed over 200 CMOs in global companies to understand their current goals and challenges.

The 2019 Shipping Forecast: Leadership Insights from the New World Talent Survey

Research Services

The Lighthouse Company shares insights from its annual survey of more than 600 C-Suite executives from around the globe.

The Marketing Diet for Client Agency Relations

  Agency Mania Solutions offers tips for maintaining a healthy marketing lifestyle and staying budget fit.

Rebuilding Your Business Model

Research Services

Should you consider rebuilding your business model?

Rethink the Role of the CMO

Research Services

Accenture and Forrester Research evaluate the role of the CMO, finding that they need to take a more collaborative role within the C-Suite and organization.

B2B Content Marketing: 2019 Benchmarks, Budgets, and Trends

Research Services

This annual report from the Content Marketing Institute and MarketingProfs examines the content marketing strategies and tactics of B2B marketers.

Wasted!

What are the most common causes of waste in the client/agency relationship?  Find out in the latest from Agency Mania Solutions.  

Agency Management: The New CMO Imperative

Marketing leaders must build the right Agency Management competencies to enable their organization to do more.  Find out how in this piece from Agency Mania Solutions    

4A’s Research Insights | Identity Marketing

Research Services

Marsha Appel, SVP, 4A’s Research Services, explores identity marketing and the implications for ad agencies.

Industry leaders acquire digital talent

Find out how industry leaders are securing top digital talent through acquisitions in this report from Agency Mania Solutions.