Client Relations

Keep your friends close and your partners closer.

The info you need to maintain good relations with your clients, including tips on improving account longevity, trends in agency-client relationships, and more.

Maximizing Client-Agency Relationships

Agency Management: The New CMO Imperative

Marketing leaders must build the right Agency Management competencies to enable their organization to do more.  Find out how in this piece from Agency Mania Solutions    

Identity Marketing

Research Services

Marsha Appel, SVP, 4A’s Research Services, explores identity marketing and the implications for ad agencies.

Industry leaders acquire digital talent

Find out how industry leaders are securing top digital talent through acquisitions in this report from Agency Mania Solutions.

Bringing Working Culture into the 21st Century

Third Party Content

CreativeBrief explores the state of agency working culture today.

You’re Not Overservicing, You’re Underscoping

Research Services

Tim Williams of Ignition Consulting provides suggestions to help agencies better understand and define scope.

CMO Survey 2018: How Brands Win in the Digital Economy

Research Services

A global survey of CMOs and senior-level marketers by Dentsu Aegis provides insight into their perspectives on marketing budgets, digital media, management consultancies, data usage, data breaches, GDPR, working with agencies, how to capitalize on consumer attention, and strategies to stay relevant.

A Change in Pitch

Third Party Content

Creativebrief surveyed agency CEOs and CMOs to gauge their thoughts on the traditional pitch. The results are surprising!

Reading the Early Signs of Trouble

Learn how to detect the early signs of trouble in agency/client relationships.

The Voice Advantage

Take a look at how voice required new skills and agency competencies,and what brand advertisers are doing to take advantage in this recent piece from Agency Mania Solutions.