Client Relations

Keep your friends close and your partners closer.

The info you need to maintain good relations with your clients, including tips on improving account longevity, trends in agency-client relationships, and more.

Maximizing Client-Agency Relationships

Automation is the Future of Effective Client/Agency Partnerships

Bruno Gralpois of Agency Mania Solutions outlines how automation can improve workflows in marketing, in the agency world, and in client/agency partnerships.

Turning Agencies into Growth Agents

Bruno Gralpois of Agency Mania Solutions finds that automation of common agency tasks and activities in the agency workflow can drive business and impact brand growth for marketers.

CMO Survey 2020

4A's Member

The U.S. report from Dentsu’s 2020 CMO survey examines the top challenges and strategies for navigating the new normal.

2020 ANA 4A’s Business Case for Relationship Management Program

“The Business Case for Relationship Management,” survey was conducted jointly by the ANA and the 4A’s and serves as a follow-up to an April 2019 4A’s report, “Relationship Management Best Practices Guidance.” The report revealed that both marketers and agencies are aligned on the benefits of a relationship management program and employ a variety of […]

Successfully Managing Agency Partnerships in Tumultuous Times

Agency Mania Solutions provides five actions marketers and agencies can take during the current global health crisis to foster their relationship.

The CMO Survey | COVID-19 and the State of Marketing

Research Services

Duke’s semi-annual survey collects the opinions of top marketers to predict the future of markets, track marketing spending, and improve the value of marketing in firms and society. Impact of COVID-19 on marketing departments are included.

The Domino Effect: Bracing for Impact

Bruno Gralpois of Agency Mania Solutions outlines four major changes due to COVID-19 that will produce a domino effect within our industry.

Women & Minorities Make Significant Gains Within the CMO Ranks in 2019

Research Services

Spencer Stuart’s annual CMO Tenure Study finds that the average tenure for chief marketing officers is decreasing.

What Metrics Should Advertisers Use to Make Effective Use of Their Agency Partnerships?

Read this article from Agency Mania Solutions to learn what key performance indicators (KPIs) brands and agencies should put in place to produce high-performance partnerships.

Peter Field’s Seven Lessons for Advertising During a Recession |

Research Services

Peter Field looks back at the lessons learned during the 2008 recession and adapts them to help ad agencies and brands emerge from the current coronavirus pandemic much stronger.

Financially Considerate Marketers Get Better Results from Their Agency |

Aprais finds that marketers who are financially empathetic to their agency partners get better results.

Building Stronger Partnerships with eTraining

Agency Mania Solutions highlights the importance of online training for building productive agency-client partnerships.

Responsible Measure in Uncertain Times

Bruno Gralpois of Agency Mania Solutions finds that during uncertain times advertisers have the opportunity to turn agency relationships into true partnerships that are based on mutual respect, collaboration, and innovation.

What’s Your Risk Profile?

Bruno Gralpois, co-founder of Agency Mania Solutions, outlines the four decisions advertisers have to make when creating successful ad agency relationships.

CMOs to Target Now |

Research Services

Winmo features ten brands with new CMOs that agencies should keep an eye on. The report maps out who agencies should approach, how to contact them, and even what to say to make an impression.

Mastering Agency Relationships |

  Marketers can master agency relationships with several critical skills.  Bruno Gralpois of Agency Mania Solutions details the many hats marketers must wear to have successful agency relationships.    

Tech Trends 2020 |

Research Services

Deloitte analyzes and guides CIOs through seven trends that could disrupt business over the next year.

New Year Outlook | 2020 Survey Report |

RSW/US highlights marketing trends, challenges, and predictions based on a survey of both marketers and agencies.

How Brands Prioritize Getting Better Work and More Value From Their Agencies at Every Stage of Their Fiscal Calendar |

Integrate demands into the partnership lifecycle to better weather the current business environment.  Find out how from Agency Mania Solutions.  

B2B Content Marketing: 2020 Benchmarks, Budgets, and Trends |

Research Services

This annual report from the Content Marketing Institute and MarketingProfs examines the content marketing strategies and tactics of B2B marketers.

Cutting agency fees to answer your budget challenges may be a big mistake |

At a time when corporate restructuring, zero-based budgeting, and other cost-cutting initiatives make up most headlines, reducing a large part of advertisers’ marketing budgets – namely agency fees – is without a doubt very tempting. However, asking agencies to cut their fees, without careful consideration or understanding of the downstream implications, is a bit like […]

Reform Your Language, Transform Your Firm |

Research Services

Tim Williams of Ignition Consulting group offers advice on how a change in vocabulary can lead to the development of more collaborative partnerships.

Fix Client-Agency Relationships Before Replacing Them |

. As the average length client-agency relationships grow shorter, it may be time to consider if replacing is better than repairing.  Bruno Gralpois of Agency Mania Solutions urges advertisers to conduct a diagnosis of the root cause to figure out if relationships that aren’t broken are being replaced.

What should CMOs ask? |

Brand advertisers must constantly assess and reflect on the important role they play in managing their agency partnerships effectively and responsibly.  Find out what CMOs should ask themselves and their organizations, according to Agency Mania Solutions.