Client Relations

Keep your friends close and your partners closer.

The info you need to maintain good relations with your clients, including tips on improving account longevity, trends in agency-client relationships, and more.

Maximizing Client-Agency Relationships

Industry Pulse: A Look Ahead at 2019

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Integral Ad Science surveyed digital ad professionals to learn how the challenges they face will drive change in the digital advertising industry.

To Increase Agency-Client Trust, Align the Incentives

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Tim Williams of Ignition Group offers suggestions for rebuilding trust between agencies and clients.

AAR Partners: A Flawed Pitch Process – What the ID Comms Study Doesn’t State

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Originally published in AAR Partners, December 3, 2018 By Lisa Colantuono,  AAR Partners According to the latest study by ID Comms in partnership with the 4A’s released last week, U.S. advertisers are failing to get the most value from media pitches because of flawed processes and lack of communication. The study reminds me of a blog post […]

New Year Outlook | 2019 Survey Report

RSW/US explores the biggest challenges facing ad agencies from the perspectives of both marketers and ad agencies.

Avoiding Deadly Scope of Work Traps

Do you want to improve work quality, efficiency, and transparency without falling into common scope of work issues?  Find out how in the latest piece from Agency Mania Solutions.

Tech Trends 2019

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Deloitte analyzes and guides CIOs through eight trends that could disrupt business over the next year.

Trends for 2019

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Ogilvy Consulting makes five predictions for 2019 in its annual trend report.

Insights from 4A’s Research | Direct-to-Consumer: A Revolutionary New Concept?

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Learn how DTC brands are changing the ad agency model in this insights piece from Marsha Appel, SVP, 4A’s Research.

The CMO Lifecycle | Tenure Analysis and New Business Opportunities

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Winmo reports CMO tenure trends and what it means for ad agencies in this exclusive access for 4A’s members.