B2B

Stay on top of B2B marketing trends and strategies.

Get smart on budgets, best practices for digital, media habits of decision makers, metrics, and much more.

B2B Marketing Mix Report

Research Services

Sagefrog’s annual survey of B2B marketing professionals in healthcare, technology, and business service industries highlights marketing budgets, top areas of marketing spend, top sources of sales and marketing leads, and more.

U.S. Trust Insights on Wealth and Worth

Research Services

U.S. Trust explores the attitudes, behaviors, goals, and needs of high-net-worth and ultra-high-net-worth Americans in this annual study.

Global Entertainment and Media Outlook 2018-2022

Research Services

PwC provides trends, ad spending, and forecasts for major media in this global report.

30 Must-Know Sales Prospecting Stats and What They Mean for Sellers

Research Services

Find out B2B buyers’ preferences on when and how they like to be contacted by sales teams in this infographic from the RAIN Group.

3 Insights That Will Help You Serve Today’s B2B Buyer

Research Services

Think with Google provides three insights marketers can use to better serve B2B buyers.

Confident Optimism: The Feeling That Matters Most for Forging Successful Business Relationships

4A's Member

While it is easy for marketers to get distracted by the power of data and technology, a new report reminds us what really drives business decisions: feelings. “The Business Feeling Index: The Feelings that Move Business Forward” report, conducted by the Financial Times Commercial Insight Group in collaboration with leading global business-to-business advertising agency gyro, asked FT readers across the globe to express what feelings are crucial for creating successful business relationships.

CMO Average Tenure Increase to 44 Months

Research Services

Spencer Stuart’s annual CMO Tenure Study finds that the average tenure for chief marketing officers is increasing.

CEO Survey: The Anxious Optimist in the Corner Office

Research Services

PwC’s annual survey reveals the top opportunities, threats, and challenges of global and U.S. CEOs.

The CMO Survey

Research Services

Duke’s semi-annual survey collects the opinions of top marketers to predict the future of markets, track marketing spending, and improve the value of marketing in firms and society.

New Report: B2B Marketers May Be Targeting Key Influencers Too Late

4A's Member

Decision makers make up their minds about business-to-business purchases far earlier than expected, according to a new study from B2B Marketing, in conjunction with the leading full-service, global creative B2B powerhouse gyro.

Marketing Executives Reveal Their 2018 Strategy

Research Services

Conductor surveys 500 marketing executives to learn the top marketing trends for 2018.

Lessons From the Leaders | Best Practice Content Marketing Survey

Research Services

Grist interviewed senior executives in professional services, financial services, and technology firms to learn how they plan, create, distribute, and measure content marketing

2017 Survey of U.S. Health System CEOs

Research Services

Check out this monthly report series covering the top concerns of hospital CEOs from Deloitte Center for Health Solutions.

Who is the American Entrepreneur?

Research Services

How do people who own their own business differ from the rest of the population? This Civic Science blog post summarizes findings of a larger survey that highlights what makes entrepreneurs stand out–demographics, media habits, lifestyle, and much more.

Global Business Influencers: The Omnipresence of Technology in the Lives of Senior Business People

Ipsos surveys senior business executives around the world to learn about their media habits, travel behaviors, purchase intentions, and more.