B2B

Stay on top of B2B marketing trends and strategies.

Get smart on budgets, best practices for digital, media habits of decision makers, metrics, and much more.

CMOs to Target Now |

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Winmo features ten brands with new CMOs that agencies should keep an eye on. The report maps out who agencies should approach, how to contact them, and even what to say to make an impression.

9 Essential Types of Video for Business |

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Vidyard outlines the most popular types video when reaching B2B audiences and provides best practices in making them effective.

The 2020 State of IT: Annual Report on IT Budgets and Tech Trends |

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Spiceworks surveyed North American and European technology buyers to find out tech budgets and insights into the path to purchase.

Global Business Influencers |

Ipsos and 4A’s Research partner to learn about B2B decision making, media habits, and personal finance decisions of senior business executives from around the world.

2020 B2B Marketing Outlook |

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Chief Marketer examines the biggest opportunities and challenges in the coming year for B2B marketers.

B2B Enters the Experience Era | 2020 Data-Driven Marketing & Advertising Outlook |

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Dun & Bradstreet surveyed B2B marketers and their agencies around the world to better understand how B2B brands approach data-driven marketing.

B2B Content Marketing: 2020 Benchmarks, Budgets, and Trends |

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This annual report from the Content Marketing Institute and MarketingProfs examines the content marketing strategies and tactics of B2B marketers.

The Global Corporate Website Index |

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Check out this index containing the world’s first ranking of corporate websites. The index was commissioned by the ANA and the Internationalist and identifies the top 100 sites based on user experience, relevancy, and the use of technology. It also includes a breakdown by industry.

The CMO Survey |

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Duke’s semi-annual survey collects the opinions of top marketers to predict the future of markets, track marketing spending, and improve the value of marketing in firms and society.

B2B Marketing Mix Report |

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Sagefrog’s annual survey of B2B marketing professionals in healthcare, technology, and business service industries highlights marketing budgets, top areas of marketing spend, top sources of sales and marketing leads, and more.

The Guide to B2B Influencer Marketing for CMOs |

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In this infographic, Social Media Today and TopRankMarketing provide guidance on the use of B2B influencer marketing. Topics include top challenges, brand failures, best practices, and what to expect in the future.

Car Parts & Ecommerce |

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Absolunet and inRiver provide an ecommerce guide automotive aftermarket merchants can use to target digital consumers.

Global Entertainment and Media Outlook 2019-2023 |

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PwC provides trends, ad spending, and forecasts for major media in this global report.

CMO Average Tenure Decreases to 43 Months

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Spencer Stuart’s annual CMO Tenure Study finds that the average tenure for chief marketing officers is decreasing.

Global CEO Survey: Curbed Confidence Spells Caution |

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PwC’s annual survey reveals the top opportunities, threats, and challenges of global and American CEOs.