B2B

Stay on top of B2B marketing trends and strategies.

Get smart on budgets, best practices for digital, media habits of decision makers, metrics, and much more.

B2B Enters the Experience Era | 2020 Data-Driven Marketing & Advertising Outlook |

Research Services

Dun & Bradstreet surveyed B2B marketers and their agencies around the world to better understand how B2B brands approach data-driven marketing.

The Global Corporate Website Index |

Research Services

Check out this index containing the world’s first ranking of corporate websites. The index was commissioned by the ANA and the Internationalist and identifies the top 100 sites based on user experience, relevancy, and the use of technology. It also includes a breakdown by industry.

The CMO Survey |

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Duke’s semi-annual survey collects the opinions of top marketers to predict the future of markets, track marketing spending, and improve the value of marketing in firms and society.

B2B Marketing Mix Report |

Research Services

Sagefrog’s annual survey of B2B marketing professionals in healthcare, technology, and business service industries highlights marketing budgets, top areas of marketing spend, top sources of sales and marketing leads, and more.

The Guide to B2B Influencer Marketing for CMOs |

Research Services

In this infographic, Social Media Today and TopRankMarketing provide guidance on the use of B2B influencer marketing. Topics include top challenges, brand failures, best practices, and what to expect in the future.

Car Parts & Ecommerce |

Research Services

Absolunet and inRiver provide an ecommerce guide automotive aftermarket merchants can use to target digital consumers.

Global Entertainment and Media Outlook 2019-2023 |

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PwC provides trends, ad spending, and forecasts for major media in this global report.

CMO Average Tenure Decreases to 43 Months

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Spencer Stuart’s annual CMO Tenure Study finds that the average tenure for chief marketing officers is decreasing.

Global CEO Survey: Curbed Confidence Spells Caution |

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PwC’s annual survey reveals the top opportunities, threats, and challenges of global and American CEOs.

The 2019 No B.S. Buyers Guide for Marketing Analytics

4A's Member

This guide from Alight Analytics will help you identify the right marketing analytics software for your agency.

Trends for 2019 |

Research Services

Ogilvy Consulting makes five predictions for 2019 in its annual trend report.

2019 B2B Marketing Outlook |

Research Services

Chief Marketer examines the biggest opportunities and challenges in the coming year for B2B marketers.

B2B Content Marketing: 2019 Benchmarks, Budgets, and Trends |

Research Services

This annual report from the Content Marketing Institute and MarketingProfs examines the content marketing strategies and tactics of B2B marketers.

30 Must-Know Sales Prospecting Stats and What They Mean for Sellers |

Research Services

Find out B2B buyers’ preferences on when and how they like to be contacted by sales teams in this infographic from the RAIN Group.

3 Insights That Will Help You Serve Today’s B2B Buyer |

Third Party Content

Think with Google provides three insights marketers can use to better serve B2B buyers.