Sagefrog’s annual survey of B2B marketing professionals in healthcare, technology, and business service industries highlights marketing budgets, top areas of marketing spend, top sources of sales and marketing leads, and more.
In this infographic, Social Media Today and TopRankMarketing provide guidance on the use of B2B influencer marketing. Topics include top challenges, brand failures, best practices, and what to expect in the future.
PwC provides trends, ad spending, and forecasts for major media in this global report.
Spencer Stuart’s annual CMO Tenure Study finds that the average tenure for chief marketing officers is decreasing.
PwC’s annual survey reveals the top opportunities, threats, and challenges of global and American CEOs.
This guide from Alight Analytics will help you identify the right marketing analytics software for your agency.
Duke’s semi-annual survey collects the opinions of top marketers to predict the future of markets, track marketing spending, and improve the value of marketing in firms and society.
Absolunet and inRiver provide an ecommerce guide automotive aftermarket merchants can use to target digital consumers.
Ogilvy Consulting makes five predictions for 2019 in its annual trend report.
Dun & Bradstreet surveyed B2B marketers and their agencies around the world to better understand how B2B brands approach data-driven marketing.
Chief Marketer examines the biggest opportunities and challenges in the coming year for B2B marketers.
This annual report from the Content Marketing Institute and MarketingProfs examines the content marketing strategies and tactics of B2B marketers.
Find out B2B buyers’ preferences on when and how they like to be contacted by sales teams in this infographic from the RAIN Group.
Think with Google provides three insights marketers can use to better serve B2B buyers.
While it is easy for marketers to get distracted by the power of data and technology, a new report reminds us what really drives business decisions: feelings. “The Business Feeling Index: The Feelings that Move Business Forward” report, conducted by the Financial Times Commercial Insight Group in collaboration with leading global business-to-business advertising agency gyro, asked FT readers across the globe to express what feelings are crucial for creating successful business relationships.