B2B

Stay on top of B2B marketing trends and strategies.

Get smart on budgets, best practices for digital, media habits of decision makers, metrics, and much more.

CMO Average Tenure Increase to 44 Months

Research Services

Spencer Stuart’s annual CMO Tenure Study finds that the average tenure for chief marketing officers is increasing.

CEO Survey: The Anxious Optimist in the Corner Office

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PwC’s annual survey reveals the top opportunities, threats, and challenges of global and U.S. CEOs.

The CMO Survey

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Duke’s semi-annual survey collects the opinions of top marketers to predict the future of markets, track marketing spending, and improve the value of marketing in firms and society.

New Report: B2B Marketers May Be Targeting Key Influencers Too Late

4A's Member

Decision makers make up their minds about business-to-business purchases far earlier than expected, according to a new study from B2B Marketing, in conjunction with the leading full-service, global creative B2B powerhouse gyro.

Marketing Executives Reveal Their 2018 Strategy

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Conductor surveys 500 marketing executives to learn the top marketing trends for 2018.

B2B Marketing Mix Report

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Sagefrog’s survey of B2B marketing and management professionals uncovers marketing budgets, tactics, and which channels provide the most leads.

Lessons From the Leaders | Best Practice Content Marketing Survey

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Grist interviewed senior executives in professional services, financial services, and technology firms to learn how they plan, create, distribute, and measure content marketing

2017 Survey of U.S. Health System CEOs

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Check out this monthly report series covering the top concerns of hospital CEOs from Deloitte Center for Health Solutions.

Who is the American Entrepreneur?

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How do people who own their own business differ from the rest of the population? This Civic Science blog post summarizes findings of a larger survey that highlights what makes entrepreneurs stand out–demographics, media habits, lifestyle, and much more.

Global Business Influencers: The Omnipresence of Technology in the Lives of Senior Business People

Ipsos surveys senior business executives around the world to learn about their media habits, travel behaviors, purchase intentions, and more.

When B2B Buyers Want to Go Digital—And When They Don’t

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Suppliers selling to b-to-b buyers should be including digital channels in addition to more traditional methods, as revealed in this McKinsey survey. Buyers across all industries share their preferences for  interacting with company websites and in-person salespeople.

How Mobile is Reshaping the B2B Landscape for Growth

Third Party Content

Think with Google partnered with The Boston Consulting Group (BCG) to understand the impact of mobile on B2B customers and organizations.

How Content Influences the Purchasing Process

Research Services

SmartBrief–along with The Content Marketing Institute–surveys its subscribers who are responsible for making purchasing decisions in their organizations. The results uncover what type of content and information they prefer to use for their vendor selection.

B2B Content Marketing: 2018 Benchmarks, Budgets, and Trends

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This annual report from the Content Marketing Institute and MarketingProfs examines the content marketing strategies and tactics of B2B marketers.

B2B Personas: Targeting Audiences

Research Services

In this report, Salesforce analyzes personas of B2B professionals, looking at their size, growth and turnover rates. Audiences are broken out by industry vertical, and department and level within their company for more precise message targeting.