B2B

Stay on top of B2B marketing trends and strategies.

Get smart on budgets, best practices for digital, media habits of decision makers, metrics, and much more.

The 2019 No B.S. Buyers Guide for Marketing Analytics

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This guide from Alight Analytics will help you identify the right marketing analytics software for your agency.

The CMO Survey

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Duke’s semi-annual survey collects the opinions of top marketers to predict the future of markets, track marketing spending, and improve the value of marketing in firms and society.

Car Parts & Ecommerce

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Absolunet and inRiver provide an ecommerce guide automotive aftermarket merchants can use to target digital consumers.

Trends for 2019

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Ogilvy Consulting makes five predictions for 2019 in its annual trend report.

Mind the Data Gap | 2019 Data-Driven Marketing & Advertising Outlook

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Dun & Bradstreet surveyed B2B marketers and their agencies around the world to better understand how B2B brands approach data-driven marketing.

2019 B2B Marketing Outlook

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Chief Marketer examines the biggest opportunities and challenges in the coming year for B2B marketers.

B2B Content Marketing: 2019 Benchmarks, Budgets, and Trends

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This annual report from the Content Marketing Institute and MarketingProfs examines the content marketing strategies and tactics of B2B marketers.

B2B Marketing Mix Report

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Sagefrog’s annual survey of B2B marketing professionals in healthcare, technology, and business service industries highlights marketing budgets, top areas of marketing spend, top sources of sales and marketing leads, and more.

U.S. Trust Insights on Wealth and Worth

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U.S. Trust explores the attitudes, behaviors, goals, and needs of high-net-worth and ultra-high-net-worth Americans in this annual study.

Global Entertainment and Media Outlook 2018-2022

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PwC provides trends, ad spending, and forecasts for major media in this global report.

30 Must-Know Sales Prospecting Stats and What They Mean for Sellers

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Find out B2B buyers’ preferences on when and how they like to be contacted by sales teams in this infographic from the RAIN Group.

3 Insights That Will Help You Serve Today’s B2B Buyer

Third Party Content

Think with Google provides three insights marketers can use to better serve B2B buyers.

Confident Optimism: The Feeling That Matters Most for Forging Successful Business Relationships

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While it is easy for marketers to get distracted by the power of data and technology, a new report reminds us what really drives business decisions: feelings. “The Business Feeling Index: The Feelings that Move Business Forward” report, conducted by the Financial Times Commercial Insight Group in collaboration with leading global business-to-business advertising agency gyro, asked FT readers across the globe to express what feelings are crucial for creating successful business relationships.

CMO Average Tenure Increase to 44 Months

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Spencer Stuart’s annual CMO Tenure Study finds that the average tenure for chief marketing officers is increasing.

CEO Survey: The Anxious Optimist in the Corner Office

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PwC’s annual survey reveals the top opportunities, threats, and challenges of global and U.S. CEOs.