B2B

Stay on top of B2B marketing trends and strategies.

Get smart on budgets, best practices for digital, media habits of decision makers, metrics, and much more.

B2B Marketing Mix Report

Research Services

Sagefrog’s annual survey of B2B marketing professionals in healthcare, technology, and business service industries highlights marketing budgets, top areas of marketing spend, top sources of sales and marketing leads, and more.

The Guide to B2B Influencer Marketing for CMOs

Research Services

In this infographic, Social Media Today and TopRankMarketing provide guidance on the use of B2B influencer marketing. Topics include top challenges, brand failures, best practices, and what to expect in the future.

Global Entertainment and Media Outlook 2019-2023

Research Services

PwC provides trends, ad spending, and forecasts for major media in this global report.

CMO Average Tenure Decreases to 43 Months

Research Services

Spencer Stuart’s annual CMO Tenure Study finds that the average tenure for chief marketing officers is decreasing.

Global CEO Survey: Curbed Confidence Spells Caution

Research Services

PwC’s annual survey reveals the top opportunities, threats, and challenges of global and American CEOs.

The 2019 No B.S. Buyers Guide for Marketing Analytics

4A's Member

This guide from Alight Analytics will help you identify the right marketing analytics software for your agency.

The CMO Survey

Research Services

Duke’s semi-annual survey collects the opinions of top marketers to predict the future of markets, track marketing spending, and improve the value of marketing in firms and society.

Car Parts & Ecommerce

Research Services

Absolunet and inRiver provide an ecommerce guide automotive aftermarket merchants can use to target digital consumers.

Trends for 2019

Research Services

Ogilvy Consulting makes five predictions for 2019 in its annual trend report.

Mind the Data Gap | 2019 Data-Driven Marketing & Advertising Outlook

Research Services

Dun & Bradstreet surveyed B2B marketers and their agencies around the world to better understand how B2B brands approach data-driven marketing.

2019 B2B Marketing Outlook

Research Services

Chief Marketer examines the biggest opportunities and challenges in the coming year for B2B marketers.

B2B Content Marketing: 2019 Benchmarks, Budgets, and Trends

Research Services

This annual report from the Content Marketing Institute and MarketingProfs examines the content marketing strategies and tactics of B2B marketers.

30 Must-Know Sales Prospecting Stats and What They Mean for Sellers

Research Services

Find out B2B buyers’ preferences on when and how they like to be contacted by sales teams in this infographic from the RAIN Group.

3 Insights That Will Help You Serve Today’s B2B Buyer

Third Party Content

Think with Google provides three insights marketers can use to better serve B2B buyers.

Confident Optimism: The Feeling That Matters Most for Forging Successful Business Relationships

4A's Member

While it is easy for marketers to get distracted by the power of data and technology, a new report reminds us what really drives business decisions: feelings. “The Business Feeling Index: The Feelings that Move Business Forward” report, conducted by the Financial Times Commercial Insight Group in collaboration with leading global business-to-business advertising agency gyro, asked FT readers across the globe to express what feelings are crucial for creating successful business relationships.