B2B

Stay on top of B2B marketing trends and strategies.

Get smart on budgets, best practices for digital, media habits of decision makers, metrics, and much more.

B2B Decision-Maker Survey |

4A’s Research partnered with Researchscape to ask B2B decision-makers a wide range of topics.

B2B Marketing Mix Report

Sagefrog’s annual survey looks at the strategies and tactics B2B marketing professionals will use in the coming year.

B2B Content Marketing: Benchmarks, Budgets, and Trends

The Content Marketing Institute, MarketingProfs, and BrightSpot examine the content marketing strategies and tactics of B2B marketers.

Technology & Media Outlook 2024

Activate identifies and evaluates the most important trends for tech and media in the coming year.

Pulse of Change

Accenture asks C-suite executives on a quarterly basis about the issues and technology that are driving change, how they respond to those changes, and thoughts about the future. 

The 2024 State of IT

Spiceworks and Aberdeen Strategy & Research surveyed North American and European technology buyers to find out tech budgets and 2024 trends.

The CMO Survey

Duke’s semi-annual survey collects the opinions of top marketers to predict the future of markets, track marketing spending, and improve the value of marketing in firms and society.

Global Business Influencers

Ipsos reports on business trends & challenges, media habits, and personal finance decisions of senior business executives from around the world.

Technology Trends Outlook 2023

McKinsey identifies 15 technology trends that matter most of top executive and the companies they lead. 

Global Entertainment and Media Outlook 2023-2027

PwC provides trends, ad spending, and forecasts for major media in this global report.

Cannes Lions Winners 2023

Check out the 2023 winners of the Cannes Lions Awards.

CMO Tenure Study: An Expanded View of CMO Tenure and Backgrounds

Spencer Stuart’s annual CMO Tenure Study finds that the average tenure for chief marketing officers continues to decrease.

Video in Business Benchmark Report

Vidyard outlines the most popular types video when reaching B2B audiences and provides best practices in making them effective.

Global CEO Survey: Winning Today’s Race While Running Tomorrow’s

PwC’s annual survey reveals the top opportunities, threats, and challenges of global and American CEOs.

CMO Navigator 2022

Priorities, challenges, strategies, and mindsets of CMOs in America and Canada are featured in this new survey series from dentsu.