B2B

Stay on top of B2B marketing trends and strategies.

Get smart on budgets, best practices for digital, media habits of decision makers, metrics, and much more.

CMO Tenure Study: Progress for Women, Less for Racial Diversity

Research Services

Spencer Stuart’s annual CMO Tenure Study finds that the average tenure for chief marketing officers continues to decrease.

Global CEO Survey: A Leadership Agenda to Take on Tomorrow |

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PwC’s annual survey reveals the top opportunities, threats, and challenges of global and American CEOs.

The CMO Survey

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Duke’s semi-annual survey collects the opinions of top marketers to predict the future of markets, track marketing spending, and improve the value of marketing in firms and society. Impact of COVID-19 on marketing departments are included.

Global Corporate Website Index |

Research Services

Vertic ranks the top-performing corporate websites around the world in this annual index.

Save Your Agency-Client Relationships from Drowning in the Pandemic Sea

Bruno Gralpois of Agency Mania Solutions writes clients can minimize risks and set a strong foundation for agency-client relations during this tense time by moving away from squeezing and pushing agencies to prioritizing and pulling them up.

Top Marketing Agencies of 2021

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Chief Marketer presents a comprehensive list of the best brand engagement and activation agencies.

CMO Survey 2020

4A's Member

The U.S. report from Dentsu’s 2020 CMO survey examines the top challenges and strategies for navigating the new normal.

Global Entertainment and Media Outlook 2020-2024

Research Services

PwC provides trends, ad spending, and forecasts for major media in this global report.

The 2021 State of IT: Annual Report on IT Budgets and Tech Trends |

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Spiceworks Ziff Davis surveyed North American and European technology buyers to find out tech budgets and insights into the path to purchase.

CMOs to Target Now |

Research Services

Winmo features ten brands with new CMOs that agencies should keep an eye on. The report maps out who agencies should approach, how to contact them, and even what to say to make an impression.

9 Essential Types of Video for Business |

Research Services

Vidyard outlines the most popular types video when reaching B2B audiences and provides best practices in making them effective.

Global Business Influencers |

Ipsos and 4A’s Research partner to learn about B2B decision making, media habits, and personal finance decisions of senior business executives from around the world.

2020 B2B Marketing Outlook |

Research Services

Chief Marketer examines the biggest opportunities and challenges in the coming year for B2B marketers.

B2B Enters the Experience Era | 2020 Data-Driven Marketing & Advertising Outlook |

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Dun & Bradstreet surveyed B2B marketers and their agencies around the world to better understand how B2B brands approach data-driven marketing.

B2B Content Marketing: 2020 Benchmarks, Budgets, and Trends |

Research Services

This annual report from the Content Marketing Institute and MarketingProfs examines the content marketing strategies and tactics of B2B marketers.