Spencer Stuart’s annual CMO Tenure Study finds that the average tenure for chief marketing officers continues to decrease.
PwC’s annual survey reveals the top opportunities, threats, and challenges of global and American CEOs.
Duke’s semi-annual survey collects the opinions of top marketers to predict the future of markets, track marketing spending, and improve the value of marketing in firms and society. Impact of COVID-19 on marketing departments are included.
Vertic ranks the top-performing corporate websites around the world in this annual index.
Bruno Gralpois of Agency Mania Solutions writes clients can minimize risks and set a strong foundation for agency-client relations during this tense time by moving away from squeezing and pushing agencies to prioritizing and pulling them up.
Chief Marketer presents a comprehensive list of the best brand engagement and activation agencies.
The U.S. report from Dentsu’s 2020 CMO survey examines the top challenges and strategies for navigating the new normal.
PwC provides trends, ad spending, and forecasts for major media in this global report.
Spiceworks Ziff Davis surveyed North American and European technology buyers to find out tech budgets and insights into the path to purchase.
Winmo features ten brands with new CMOs that agencies should keep an eye on. The report maps out who agencies should approach, how to contact them, and even what to say to make an impression.
Vidyard outlines the most popular types video when reaching B2B audiences and provides best practices in making them effective.
Ipsos and 4A’s Research partner to learn about B2B decision making, media habits, and personal finance decisions of senior business executives from around the world.
Chief Marketer examines the biggest opportunities and challenges in the coming year for B2B marketers.
Dun & Bradstreet surveyed B2B marketers and their agencies around the world to better understand how B2B brands approach data-driven marketing.
This annual report from the Content Marketing Institute and MarketingProfs examines the content marketing strategies and tactics of B2B marketers.