Ipsos and 4A’s Research partner to learn about B2B decision making, media habits, and personal finance decisions of senior business executives from around the world.
Dun & Bradstreet surveyed B2B marketers and their agencies around the world to better understand how B2B brands approach data-driven marketing.
This annual report from the Content Marketing Institute and MarketingProfs examines the content marketing strategies and tactics of B2B marketers.
Check out this index containing the world’s first ranking of corporate websites. The index was commissioned by the ANA and the Internationalist and identifies the top 100 sites based on user experience, relevancy, and the use of technology. It also includes a breakdown by industry.
Duke’s semi-annual survey collects the opinions of top marketers to predict the future of markets, track marketing spending, and improve the value of marketing in firms and society.
Sagefrog’s annual survey of B2B marketing professionals in healthcare, technology, and business service industries highlights marketing budgets, top areas of marketing spend, top sources of sales and marketing leads, and more.
In this infographic, Social Media Today and TopRankMarketing provide guidance on the use of B2B influencer marketing. Topics include top challenges, brand failures, best practices, and what to expect in the future.
Absolunet and inRiver provide an ecommerce guide automotive aftermarket merchants can use to target digital consumers.
PwC provides trends, ad spending, and forecasts for major media in this global report.
Spencer Stuart’s annual CMO Tenure Study finds that the average tenure for chief marketing officers is decreasing.
PwC’s annual survey reveals the top opportunities, threats, and challenges of global and American CEOs.
This guide from Alight Analytics will help you identify the right marketing analytics software for your agency.
Ogilvy Consulting makes five predictions for 2019 in its annual trend report.
Chief Marketer examines the biggest opportunities and challenges in the coming year for B2B marketers.
Find out B2B buyers’ preferences on when and how they like to be contacted by sales teams in this infographic from the RAIN Group.