4A's Diversity Programs

Tried-and-true ways to increase your agency’s multicultural makeup.

Advertising know-how: We’ve got it!
We’re educating people from all walks of life. We help agencies find media-savvy workers.
We’re advocates for diversity. We understand how advertising works.

Pursuit of Passion: Diversity in Advertising
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“See it & Be It”: Kat Friedman of Crosby Marketing

4A's Member

The 4A’s “See It & Be It” series asks female industry leaders and those from traditionally underrepresented groups in the ad industry to share their personal stories, advice and observations on how to succeed in an industry that is overwhelmingly led by white men.

The Nielsen Total Audience Report

Research Services

Nielsen highlights the differences in media usage by age, ethnicity, and income level. This quarter’s report profiles moms, both stay-at-home and working, and examines their media habits.

Millennium Integrated Marketing Earns WBENC and WOSB Certifications from the Center for Women & Enterprise

4A's Member

Millennium’s certification as a Women’s Business Enterprise attests that Millennium is at least 51% owned, operated, and controlled by a woman.

Judge denies WPP’s motion to dismiss Johnson discrimination suit

Third Party Content

CEO Gustavo Martinez created “a workplace cut through with hostility,” says judge.

See It & Be It: Tierney’s Leticia Bradley

4A's Member

In this latest article from the 4A’s series promoting gender equality, Tierney’s Leticia Bradley shares her thoughts on how to succeed in advertising when you’re an African-American woman.

Woke, Lit & Ready: A Guide to Understanding Black Twitter

Marketing & Communications

On December 2, God-is Rivera, Associate Director Social Media at VML, was a guest speaker of the 4A’s fourth quarter Social Media Committee meeting. In her presentation, “Woke, Lit & Ready: A Guide to Understanding Black Twitter,” she discussed the importance of the cultural identity on the social media network.

Beauty Beyond: The Thumb is in Charge

Research Services

Facebook IQ provides insights into the mobile path to purchase, as well as mobile habits and beauty shopping behaviors of Moms, Millennials, and multicultural consumers.

“See It & Be It”: Lisa Holtorf of Strategic America

4A's Member

Our “See It & Be It” asks industry leaders—who are female or from traditionally underrepresented groups in the ad industry—to provide their personal stories, advice and observations on how to succeed in an industry that is overwhelmingly led by white men.

New Data on Gender Issues Revealed & Nancy Hill Award Announced

Marketing & Communications

New data revealed about female creatives at 3% Conference. Creation of “The Nancy Hill Award” also announced.