Consumers

Get to know your audience and learn the best ways to reach them.

Global Business Influencers |

Ipsos and 4A’s Research partner to learn about B2B decision making, media habits, and personal finance decisions of senior business executives from around the world.

Insights from 4A’s Research | Top Consumer Trends for 2020

Research Services

The start of a new year brings reflection on the past and a look towards the future, making it just the right time to predict what trends will make an impact in 2020.

10 Trends for 2020 |

4A's Member

Carat outlines ten consumer, media, and technology trends for 2020 and what they mean for brands.

LGBTQ Tourism & Hospitality Survey |

Research Services

Community Marketing & Insights examines the travel habits and preferences of the LGBTQ community.

Global Gender Gap Report 2020 |

Research Services

The World Economic Forum reports on the progress towards gender equality around the world and what can be done to close the gap in the future.

2020 Topics and Trends Report |

Third Party Content

Facebook IQ looks at emerging global trends for 2020, including acting greener and making everyday moments special.

Looking Further with Ford: 2020 Trends |

Research Services

The Ford Motor Company explores societal shifts expected to influence consumers, brands, and the transportation business in the year ahead.

10 Hot Consumer Trends 2030 |

Research Services

Ericsson reveals the hottest consumer trends for the upcoming decade.

20 Big Ideas That Will Change Your World in 2020

4A's Partnerships

LinkedIn predicts the top 20 trends for 2020 on topics including the environment, economies, and the workplace.

Ipsos MORI Almanac Fact 2019

Research Services

Ipsos has published its almanac with an overview of topics that resonated in the UK in 2019. Find out about British politics, the Royals, advertising insights, entertainment, state of trust, gender equality, environmental issues, consumer trends, and more.

Marketing to Modern Families in China |

In this infographic from Mintel, learn how parent-child relations have gradually changed in China, including shopping habits, leisure activities, and children’s influence on family decisions.

Ipsos Affluent Survey Asia Pacific: 2019 Launch Presentation |

Research Services

Ipsos shares its latest annual report on the affluent market in Asia Pacific. Learn about their lifestyles, demographics, media consumption, attitudes toward advertising, influencer and early adoption tendencies, and luxury spending

2020 Health Trends |

Research Services

Check out this 2020 healthcare trend report from Syneos Health Communications.

Mexico: Reaching the Consumer and Distributing a Product |

Research Services

Santander reports on strategies to reach consumers in Mexico and insights on product distribution in the country.

5 Consumer Trends for 2020 |

Research Services

Trendwatching shares five consumer trends for 2020 and how brands are embracing them.

Media Use by Tweens and Teens |

Research Services

Common Sense Media surveyed 8- to 18-year olds to learn their media habits, access and personal ownership of various devices, and content creation behaviors.

Health Insurance and the Insurance Purchase Decision |

Find out how consumers research and choose health insurance, importance of brand awareness, and consumer usage of health insurance apps in this infographic series from Mintel.

Food and Drink Shopper |

Mintel examines the grocery shopping behaviors and preferences of  African American, Hispanic, and Millennial consumers. 

How to Be An Employer of Choice for Gen Z |

Research Services

Workforce Institute at Kronos uncovers Gen Z attitudes and motivations towards work that HR professionals can use to attract and retain a new generation of employees.

Tech & Media Outlook 2020 |

Research Services

Activate identifies and evaluates the most important trends for tech and media in the coming year.

Mirror/Mirror: Women’s Reflections on Beauty, Age, and Media |

Research Services

AARP examines women’s attitudes about beauty, aging, and how they’re represented in media and advertising.

The Restaurant Decision Making Process |

Mintel examines factors diners use when choosing where to go out to eat in this infographic series.

Restaurant Breakfast and Brunch Trends |

Mintel highlights breakfast and brunch behaviors and provides recommendations restaurants can use to attract more customers.

The Luxury Consumer |

Learn about the buying habits of luxury consumers in this infographic series from Mintel.