Mintel provides insights to help brands connect with the Gen Z consumer in Canada.
Check out this index containing the world’s first ranking of corporate websites. The index was commissioned by the ANA and the Internationalist and identifies the top 100 sites based on user experience, relevancy, and the use of technology. It also includes a breakdown by industry.
Piper Jaffray releases its semi-annual report featuring teen shopping behaviors, spending patterns, and top fashion & beauty and restaurant brands.
PwC reveals the shopping habits of holiday shoppers. This year’s report breaks out shopping habits and holiday trends by consumer segments, including Millennials, Gen Z, pet owners, and telecommuters.
Location is most important factor when choosing a new doctor, according to a new survey from the 4A’s Research and Researchscape. Gain insight into how healthcare providers can target new patients, especially the hard-to-reach male patient.
Accenture examines the shopping habits of holiday shoppers.
Check out these statistics from GlobalWebIndex on the online dating scene with insights by gender, age, and sexual orientation, as well as looking at characteristics within each age group. Facebook’s entry into online dating is also discussed.
In this global survey, Ipsos reveals consumer trust levels in brands, advertising, society, business, and more.
Mintel looks into the Gen Z beauty and personal care market in the UK.
In this infographic, Mintel explores the millennial population in Canada with information on adulthood, finances, experiences, and parenting.
Learn about the buying habits of luxury consumers from Mintel.
The Future Today Institute forecasts emerging technology trends that will influence the advertising, public relation, media, and journalism industries in the year ahead.
The Trust for America’s Health reports adult and childhood obesity rates and trends by state, as well as obesity prevention policies and programs.
The National Association of Real Estate Brokers provides a detailed view into the factors that impact and impede African American homeownership.
Gen Z turns to mobile to satisfy their need for all-day entertainment, according to new research from Whistle.
Leger polled Canadians to find out their perception of old age. The outcome revealed some interesting results. Is it 55, 66 or 79? See how generations differ on the exact age when one is considered old in this infographic.
Samsung Ads provides insight into the Total TV Watcher—those who watch content from streaming, cable, satellite, and even antennas—and guidance on how advertisers can be successful in the evolving TV landscape.
Sarah Fahim, Gender and Cultural Strategist, ARGONAUT, examines social media messaging strategies from the United States and Pakistan to demonstrate the effects culture has on brand advertising, as well as how a global strategy can be successfully scaled to a local level.
Euromonitor identifies ten global consumer types by going beyond standard demographics and examining their personal attitudes and traits such as media consumption, buying behaviors, individual aspirations, marketing influences by channel, and more.
Duke’s semi-annual survey collects the opinions of top marketers to predict the future of markets, track marketing spending, and improve the value of marketing in firms and society.
Bank of America explores attitudes, behaviors, and preferences of the modern homebuyer.
Fona International examines the purchasing power, spending habits, and food and beverage preferences of the Forgotten Generation: Gen X.
Crestline Custom Promotional Products surveyed U.S. consumers to learn which brand mascots are the most memorable and why.
LendEDU’s annual analysis of student loan debt in the U.S.