Consumers

Get to know your audience and learn the best ways to reach them.

State of Black America

Research Services

The National Urban League’s annual report examines how African-Americans are faring in the areas of economics, employment, education, health, housing, criminal justice, and civic participation.

The Beauty Consumer |

This Mintel infographic series examines current beauty trends, as well as the importance of influencers on reaching beauty consumers. Impact of COVID-19 on personal care is also highlighted.

COVID-19: Impact on CPG and Retail

Research Services

IRi provides an overview on what’s happening across key markets and implications and guidance for CPG manufacturers and retailers to support consumers during the crisis.

Food and Drink Shopper |

Mintel examines the grocery shopping behaviors and preferences of African American, Hispanic, and Millennial consumers. 

Consumers Follow Brand Promises and Focus on Brand Values

Research Services

4A’s Research surveyed 1,024 consumers using Suzy, a real-time market research platform, to learn consumer perception on the Facebook advertising pause, as well as the importance of brand values in the path to purchase.

Marketing in the New Normal: Critical Data You Need Now

Research Services

Resonate tracks the impact of the coronavirus pandemic on consumers. In addition to retail, travel, media and more, this report includes a section dedicated to the consumer climate regarding news, social issues and politics.

Consumer Perception of Advertisers Boycotting Facebook

Research Services

4A’s Research surveyed 1,000 consumers using Suzy, a real-time market research platform, to find out their feelings about the Stop the Hate for Profit campaign. Less than half reported not being aware of the campaign and nearly 1 in 3 respondents approve of the boycott by advertisers.

2020 Back-to-School Survey: Learning to Grown Amidst Uncertainity

Research Services

Deloitte examines how COVID-19 will affect the back-to-school and back-to-college shopping season.

LGBTQ Community Survey

Research Services

Community Marketing & Insights provides attitudes, behaviors, and demographic profile of the LGBTQ community in its annual survey.

We’re Watching You | Consumers Demand Actions from Brands

Research Services

4A’s Research surveyed 500 White and 500 Black consumers to learn the actions consumers want to see from brands in support of the Black Lives Matter Movement.

Becoming a Brave Brand

4A's Member

Vladimir Jones provides guidance on how brands can meaningfully take a stand and evolve in today’s world. 

The CMO Survey | COVID-19 and the State of Marketing

Research Services

Duke’s semi-annual survey collects the opinions of top marketers to predict the future of markets, track marketing spending, and improve the value of marketing in firms and society. Impact of COVID-19 on marketing departments are included.

Houzz & Home: Overview of U.S. Renovation

Research Services

The annual Houzz & Home survey provides consumer insights into planned home improvement projects, including motivations, challenges, and spending.

How Marketers Can Win with Gen Z and Millennials Post-COVID-19

Research Services

BCG and Snapchat surveyed Gen Z and Millennial consumers from around the world to learn how their behaviors and spending are changing during the coronavirus pandemic and which of these changes are likely to stick.

Video Interrupted

Learn more about video strategies and campaigns that are being used to address interruption, user experience, and skippable ads in this report from GumGum.

Marketing to Chinese Consumers |

Mintel highlights behaviors, trends, and best ways to market to Chinese consumers in this infographic series.

Quick Service Restaurants |

Mintel examines top trends and consumer demands, especially for African American and Hispanic consumers, for quick services restaurants in its infographic series.

COVID-19 Insights

4A's Partnerships

GumGum delivers key industry insights that will provide real-time, actionable recommendations to advertisers during the coronavirus pandemic.

Consumer Attitudes Toward Advertising During COVID-19

4A’s Research partnered with Instapanel to survey consumers across the U.S. to learn their thoughts on advertising during the coronavirus pandemic.

Women & Minorities Make Significant Gains Within the CMO Ranks in 2019

Research Services

Spencer Stuart’s annual CMO Tenure Study finds that the average tenure for chief marketing officers is decreasing.

New Product Pacesetters

Research Services

IRI reveals the top CPG new product launches of 2019 and provides insights into the factors that led to their success.

Virtual Events During COVID-19: Untapped Opportunity

Research Services

4A’s Research and Researchscape surveyed over 1000 people to learn about consumer participation in online events and how brands can use them to reach consumers.

On the Cusp of Adulthood and Facing an Uncertain Future: What We Know About Gen Z So Far

Research Services

As Gen Z reaches adulthood, Pew Research Center looks at how they are different from previous generations. The report also addresses how the coronavirus is impacting the Gen Z’s future.

Kids and Teens | Activities + Trends |

Mintel studies kids and teen media habits, leisure activities, and influence over household spending in this infographic series.