Consumers

Get to know your audience and learn the best ways to reach them.

The Conversation: Twitter Trends

4A's Member

Twitter examined the conversations happening on its platform to gain fresh understanding of evolving cultural trends and attitudes that are shaping our future.

Podcasting Today

4A's Member

Nielsen examines podcast listeners and finds audiences are growing in diversity, providing a new audio opportunity for advertisers.

Top 10 Global Consumer Trends 2021 |

Research Services

Euromonitor has released its top ten global consumer trends for 2021.

Super Bowl LV: The Game, The Food, The Ads

Research Services

4A’s Research surveyed 1,000 consumers to find out where they will watch the Super Bowl this year, what they will eat, and who they think will compete.

Edelman Trust Barometer 2021

4A's Member

Edelman surveys consumers around the world to learn the level of trust they have for business, government, media, and NGOs.

Mintel’s Consumer Trends 2021 |

Research Services

Mintel’s trend experts identify and analyze seven key consumer trends that will influence industries, brands, and markets around the world,

Consumer Trends 2021

Research Services

The start of a new year brings reflection on the past and a look towards the future, making it just the right time for 4A’s Research to predict what trends will emerge and have longevity into 2021.

Carat Trends 2021: The Year of Emotionally Intelligent Marketing

4A's Member

Carat outlines twelve societal, media, and technology trends for 2021.

Media Trends & Predictions 2021

Research Services

Kantar discusses media and digital predictions for 2021.

2021 Health Trend Series

Research Services

Check out 2021 healthcare trends from Syneos Health Communications.

Save Your Agency-Client Relationships from Drowning in the Pandemic Sea

Bruno Gralpois of Agency Mania Solutions writes clients can minimize risks and set a strong foundation for agency-client relations during this tense time by moving away from squeezing and pushing agencies to prioritizing and pulling them up.

10 Hot Consumer Trends 2030

Research Services

Ericsson reveals consumer thoughts on the continued incorporation of technology into everyday life and the trends they see for the future.

Changing Beauty and Personal Care Routines

Research Services

4A’s Research partnered with Kantar, a leading evidence-based insights and consulting company, to survey consumers on how their beauty and personal care routines have changed over the past year.

Top Marketing Agencies of 2021

Research Services

Chief Marketer presents a comprehensive list of the best brand engagement and activation agencies.

Looking Further with Ford: 2021 Trends

Research Services

The Ford Motor Company explores societal shifts expected to influence consumers, brands, and the transportation business in the year ahead.

24 Big Ideas That Will Change Our World in 2021

4A's Partnerships

LinkedIn predicts the top 24 trends on topics including technologies, entertainment, education, and the workplace.

2021 Topics and Trends Report

Third Party Content

Facebook IQ looks at emerging global trends for 2020, including acting greener and making everyday moments special.

Technology, Media, and Telecommunications Predictions 2021

Research Services

Deloitte predicts the top trends that will affect the tech, media, and telecommunications industries in the new year.

21 Trend Driven Opportunities for 2021

Research Services

Trendwatching shares five consumer trends for 2020 and how brands are embracing them.

Stress in America

Research Services

The American Psychological Association reveals the results of its annual survey investigating sources of stress for Americans and how they cope with it.

The Beauty Consumer |

This Mintel infographic series examines current beauty trends, as well as the importance of influencers on reaching beauty consumers. Impact of COVID-19 on personal care is also highlighted.

COVID-19: Impact on CPG and Retail

Research Services

IRi provides an overview on what’s happening across key markets and implications and guidance for CPG manufacturers and retailers to support consumers during the crisis.

CMO Survey 2020

4A's Member

The U.S. report from Dentsu’s 2020 CMO survey examines the top challenges and strategies for navigating the new normal.

Leveraging Trends to Increase Revenue

4A's Member

Vladimir Jones outlines their strategy to increase year-end donations for the American Indian College Fund.