Consumers

Get to know your audience and learn the best ways to reach them.

We’re Watching You | Consumers Demand Actions from Brands

Research Services

4A’s Research surveyed 500 White and 500 Black consumers to learn the actions consumers want to see from brands in support of the Black Lives Matter Movement.

Becoming a Brave Brand

4A's Member

Vladimir Jones provides guidance on how brands can meaningfully take a stand and evolve in today’s world. 

How Marketers Can Win with Gen Z and Millennials Post-COVID-19

Research Services

BCG and Snapchat surveyed Gen Z and Millennial consumers from around the world to learn how their behaviors and spending are changing during the coronavirus pandemic and which of these changes are likely to stick.

Video Interrupted

Learn more about video strategies and campaigns that are being used to address interruption, user experience, and skippable ads in this report from GumGum.

Quick Service Restaurants |

Mintel examines top trends and consumer demands, especially for African American and Hispanic consumers, for quick services restaurants in its infographic series.

COVID-19: Impact on CPG and Retail

Research Services

IRi provides an overview on what’s happening across key markets and implications and guidance for CPG manufacturers and retailers to support consumers during the crisis.

COVID-19 Insights

4A's Partnerships

GumGum delivers key industry insights that will provide real-time, actionable recommendations to advertisers during the coronavirus pandemic.

Consumer Attitudes Toward Advertising During COVID-19

4A’s Research partnered with Instapanel to survey consumers across the U.S. to learn their thoughts on advertising during the coronavirus pandemic.

New Product Pacesetters

Research Services

IRI reveals the top CPG new product launches of 2019 and provides insights into the factors that led to their success.

Virtual Events During COVID-19: Untapped Opportunity

Research Services

4A’s Research and Researchscape surveyed over 1000 people to learn about consumer participation in online events and how brands can use them to reach consumers.

On the Cusp of Adulthood and Facing an Uncertain Future: What We Know About Gen Z So Far

Research Services

As Gen Z reaches adulthood, Pew Research Center looks at how they are different from previous generations. The report also addresses how the coronavirus is impacting the Gen Z’s future.

Kids and Teens | Activities + Trends |

Mintel studies kids and teen media habits, leisure activities, and influence over household spending in this infographic series.

Predicting the Future: How COVID-19 Will Shift Consumer Behavior

4A's Member

In all the articles and Webinars everyone has seen about how businesses are adapting during the COVID Crisis, what we haven’t seen is a thoughtful, well-reasoned piece about what it all means for consumer trends in the future, and what we can expect the new normal to be regarding consumer behavior.   Doe-Anderson’s strategic planning […]

COVID-19 Media Insights from Camelot

We’ve all been inundated with a seemingly endless array of information about the coronavirus, which has had a profound impact on all aspects of our lives – including media consumption.  The team at Camelot Strategic Marketing & Media has pulled together many of the more relevant articles and analyses from our media and research partners […]

The Pulse of Gen Z in the Time of COVID-19

Research Services

DoSomething Strategic releases weekly survey results to gauge how Gen Z is handling the coronavirus pandemic.

Consumer Awareness of Brands Doing Good During COVID-19

Research Services

In our newest survey, 4A’s Research learns what brand relief efforts and actions are making an impact on consumers.

Consumers Staying Home; Going Out for Essentials, Fresh Air, and Exercise

Research Services

4A’s Research surveyed consumers to understand sentiments on the importance of staying home, the factors most influencing that decision, and the reasons and frequency of leaving home.

HispanicAd.com: d expósito & Partners’ Louis Maldonado on “advertising in the time of coronavirus”

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“Now, more than ever, brands need to ensure their campaigns reach multicultural audiences in a way that’s culturally relevant and in their language of preference,” d expósito & Partners’ managing director Louis Maldonado writes in an op-ed in HispanicAd.com. Maldonado cites notable statistics: that Hispanics are more likely to see COVID-19 hurting business and causing […]

Snacking Motivations and Attitudes |

Mintel examines consumer snacking behaviors and preferences in its annual infographic.

The Rise of the Conscious ASEANS |

Research Services

HILL ASEAN discovered that more people from Southeast Asia are practicing a conscious lifestyle. This report provides a profile of such consumers and the how their expression of a conscious lifestyle differs from other countries.

Coronavirus Impacts Buying Behaviors and Provides Opportunities for Brands

Research Services

4A’s Research surveyed 1000 consumers using to understand how purchasing habits are evolving as consumers become more accustomed to staying at home. We also wanted to gauge the level of importance consumers are placing on staying home and social distancing during COVID-19. 

Taking Stock with Teens |

Research Services

Piper Sandler releases its semi-annual report featuring teen shopping behaviors, spending patterns, and favorite brands in a variety of industries.

Alma releases Quarterly Cultural Digest with first look at crisis impact

The Culture Lab, a think tank of member agency Alma in Coconut Grove, Fla., has released its Quarterly Cultural Digest with its first look at the impact of the coronavirus pandemic on multicultural consumer groups in the U.S. “Even amidst a pandemic, at Alma we look at the world through the only lens we know […]

Marketing Through a Crisis: Balancing Business with Humanity

4A's Member

Vladimir Jones provides tips on how to balance opportunity and data with humanity in this unprecedented time.