Consumers

Get to know your audience and learn the best ways to reach them.

10 Hot Consumer Trends 2030 |

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Ericsson reveals the hottest consumer trends for the upcoming decade.

10 Trends for 2019 |

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Carat outlines ten trends for 2019 and what they mean for brands. Carat recently released a look back at its 2019 predictions to see how they played out over the year.

Ipsos MORI Almanac Fact 2019

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Ipsos has published its almanac with an overview of topics that resonated in the UK in 2019. Find out about British politics, the Royals, advertising insights, entertainment, state of trust, gender equality, environmental issues, consumer trends, and more.

Marketing to Modern Families in China |

In this infographic from Mintel, learn how parent-child relations have gradually changed in China, including shopping habits, leisure activities, and children’s influence on family decisions.

Ipsos Affluent Survey Asia Pacific: 2019 Launch Presentation |

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Ipsos shares its latest annual report on the affluent market in Asia Pacific. Learn about their lifestyles, demographics, media consumption, attitudes toward advertising, influencer and early adoption tendencies, and luxury spending

Mexico: Reaching the Consumer and Distributing a Product |

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Santander reports on strategies to reach consumers in Mexico and insights on product distribution in the country.

5 Consumer Trends for 2020 |

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Trendwatching shares five consumer trends for 2020 and how brands are embracing them.

Media Use by Tweens and Teens |

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Common Sense Media surveyed 8- to 18-year olds to learn their media habits, access and personal ownership of various devices, and content creation behaviors.

Health Insurance and the Insurance Purchase Decision |

Find out how consumers research and choose health insurance, importance of brand awareness, and consumer usage of health insurance apps in this infographic series from Mintel.

How to Be An Employer of Choice for Gen Z |

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Workforce Institute at Kronos uncovers Gen Z attitudes and motivations towards work that HR professionals can use to attract and retain a new generation of employees.

Tech & Media Outlook 2020 |

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Activate identifies and evaluates the most important trends for tech and media in the coming year.

Mirror/Mirror: Women’s Reflections on Beauty, Age, and Media |

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AARP examines women’s attitudes about beauty, aging, and how they’re represented in media and advertising.

The Restaurant Decision Making Process |

Mintel examines factors diners use when choosing where to go out to eat in this infographic series.

Restaurant Breakfast and Brunch Trends |

Mintel highlights breakfast and brunch behaviors and provides recommendations restaurants can use to attract more customers.

The Luxury Consumer |

Learn about the buying habits of luxury consumers in this infographic series from Mintel.

Stress in America |

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The American Psychological Association reveals the results of its annual survey investigating sources of stress for Americans and how they cope with it.

B2B Enters the Experience Era | 2020 Data-Driven Marketing & Advertising Outlook |

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Dun & Bradstreet surveyed B2B marketers and their agencies around the world to better understand how B2B brands approach data-driven marketing.

Consumer Trends 2030 |

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Mintel’s trend experts identify and analyze seven key consumer trends that will influence industries and markets around the world over the next ten years.

Expanded Paid Parental Leave | Measuring the Impact of Leave on Work & Family |

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Boston College Center for Work & Family compares the parental leave experiences and attitudes of moms and dads.

A Look at Wealth 2019: Millennial Millionaires |

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Coldwell Banker Global Luxury and WealthEngine profile Millennial millionaires and analyze their lifestyle, including wealth creation, philanthropy, and property investments.

Lifestyles of Multicultural Young Adults |

Mintel examines the attitudes and behaviors of multicultural young adults, 18-34, as well as ways to reach them.

B2B Content Marketing: 2020 Benchmarks, Budgets, and Trends |

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This annual report from the Content Marketing Institute and MarketingProfs examines the content marketing strategies and tactics of B2B marketers.

Consumer Sentiment in Retail: Insights for South Africa |

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Deloitte shares results of its survey of the South African consumer and the retail industry in this report. Learn how pricing, customer experience, convenience, sustainability, and ethical branding can impact purchase decisions. For each topic, Deloitte includes implications for retailers and ends with strategies on winning in a hyper-connected retail world.

American Time Use Survey |

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The U.S. Bureau of Labor Statistics studies the average amount of time Americans spend involved in a variety of activities—from working to child care to watching TV—per day.