Consumers

Get to know your audience and learn the best ways to reach them.

Marketing Through a Crisis: Balancing Business with Humanity

4A's Member

Vladimir Jones provides tips on how to balance opportunity and data with humanity in this unprecedented time.

World Happiness Report |

Research Services

The World Happiness Report examines consumer well-being, life satisfaction, and quality of live in more than 150 countries.

Consumer Sentiment Towards Brands During COVID-19

Research Services

4A’s Research surveyed 1000 consumers to understand how consumers feel about brand communication during the pandemic and learn how COVID-19 is changing people’s daily routines.

2020 Tech Trends Report

Research Services

The Future Today Institute forecasts emerging technology trends that will influence the advertising, public relation, media, and journalism industries in the year ahead.

Keeping Girls in the Game: Factors that Influence Sport Participation |

Research Services

The Women’s Sports Foundation examines what is influencing youth entry, retention, and exit from sports, while building a deeper understanding of how to help girls thrive in sports.

COVID-19: Impact on CPG and Retail

4A's Member

IRi provides an overview on what’s happening across key markets and implications and guidance for CPG manufacturers and retailers to support consumers during the crisis.

CMOs to Target Now |

Research Services

Winmo features ten brands with new CMOs that agencies should keep an eye on. The report maps out who agencies should approach, how to contact them, and even what to say to make an impression.

Business As Usual No More | Coronavirus Impact on Business Operations

Research Services

The coronavirus, or COVID-19, is disrupting day-to-day business. 4A’s Research wanted to learn what is being done around the country and in different industries to communicate coronavirus procedures to employees.

2020 Baby Boomer Travel Trends |

Research Services

AARP examines Baby Boomer travel habits, planning behaviors, and vacation trends for 2020.

Global Trends 2020: Understanding Complexity |

Research Services

Ipsos has released its latest global trends report discussing climate change, population, consumer inequity, the appeal of authenticity, simplicity, and nostalgia, geopolitical tensions, capitalism, peak globalization, technology, data, healthcare, and more.

The View 2020 |

4A's Member

Zenith’s annual report on the UK highlights ad spend by medium, demographic trends, media consumption, the economy, and cultural trends.

9 Essential Types of Video for Business |

Research Services

Vidyard outlines the most popular types video when reaching B2B audiences and provides best practices in making them effective.

Families in the UK |

Mintel looks into family trends in the UK, including watching TV, tech usage, and more.

The 2020 State of IT: Annual Report on IT Budgets and Tech Trends |

Research Services

Spiceworks surveyed North American and European technology buyers to find out tech budgets and insights into the path to purchase.

Children and Parents: Media Use and Attitudes Report |

Research Services

Ofcom analyzes media usage by UK children ages 3-15 in this report. The study also looks into how parents feel about their kids’ media use, plus how they monitor or limit usage.

Five Important Trends Impacting the Food and Beverage Industry Outlined in quench 2020 Food & Beverage Trends Report

4A's Member

Annual quench report has been serving up the future of food & beverage since 2009 HARRISBURG, Pa. — In its 11th annual food and beverage trends report, food and beverage marketing agency quench outlines five important trends that are shaping the future of the food and beverage industry, including “Disaster Farming,” “Hypercustomization” and “Restaurants Without […]

Top 10 Global Consumer Trends 2020 |

Research Services

Euromonitor has released its top ten global consumer trends for 2020 and shares a summary of each trend with our membership.

Trends for 2020 |

4A's Member

Ogilvy Consulting makes five predictions for 2020 in its annual trend report.

Better Money Habits Millennial Report |

Research Services

Bank of America reveals the financial behaviors and stressors of Millennials.

Gen Z Consumer Report

4A's Member

Creative Digital Agency (CDA) and inZa Lab, CDA’s internship program, examines Gen Z consumer behaviors, including brand and ad preferences. 

Gen Z: A Generation of Contradition |

Research Services

EY uncovers five types of Gen Z, providing motivations, personalities, dreams, values, and career goals for each.

Global Business Influencers |

Ipsos and 4A’s Research partner to learn about B2B decision making, media habits, and personal finance decisions of senior business executives from around the world.

Insights from 4A’s Research | Top Consumer Trends for 2020

Research Services

The start of a new year brings reflection on the past and a look towards the future, making it just the right time to predict what trends will make an impact in 2020.

2020 B2B Marketing Outlook |

Research Services

Chief Marketer examines the biggest opportunities and challenges in the coming year for B2B marketers.