PwC provides trends, ad spending, and forecasts for major media in this global report.
Edelman surveyed consumers across eight countries about their trust in brands and discovers how it affects buying habits.
The Association of Magazine Media (MPA) releases its annual Factbook that features research and statistics that show the effectiveness of magazines compared to other media. Industry trends, social engagement, effectiveness of magazine advertising, readership trends, and more are highlighted.
Signs.com surveys people’s awareness of ad personalization, which platforms they see it the most, and when they think those ads cross the privacy line.
Spencer Stuart’s annual CMO Tenure Study finds that the average tenure for chief marketing officers is decreasing.
DoSomething Strategic surveyed Gen Z to learn about their awareness of brand support of social causes/issues/platforms, how they find out about a brand’s association with a cause, and whether a brand’s support for a cause motivates them to purchase from the brand.
Mary Meeker’s annual report on key global Internet trends. Topics range from online advertising to using data to improve customer satisfaction and accessibility to the rise of the on-demand and remote workforce. Not to be missed!
Adam R. Jacobson and HispanicAd provide a concise snapshot of the state of Hispanic advertising agencies, focusing on what’s exciting, challenging, and motivating Hispanic ad agency leaders today.
Mintel provides insights into Gen Z’s mindset, shopping behaviors, and beauty routines in this infographic series.
This Mintel infographic series examines current beauty trends, especially among African-American, Hispanic, and Gen Z women, as well as the importance of influencers on reaching beauty consumers.
The annual Houzz & Home survey provides consumer insights into planned home improvement projects, including motivations, challenges, and spending.
BCG and Altagamma have concluded a study of the global luxury consumer market and share key findings, including collaboration trends, second-hand luxury, sustainability, perceptions of country in which products are manufactured, and generational behaviors.
Amplify Solutions studies the Gen Z market in Canada and shares findings on their media habits, purchasing trends, brand loyalty, tech usage, and more.
Deloitte released its annual global Millennial survey — also featuring Gen Z insights — that highlights general attitudes and workplace behaviors.
Morning Consult measures favorability, trust, community impact, and Net Promoter Score to rank Gen Z’s most loved brands. Rankings by gender, race, political ideology, and location are included.
TD Ameritrade examines the time and money parents are spending on youth sports and how these expenses are impacting their savings.
Mintel sees growth opportunity for children’s social care services in the UK. Segmentation of spend by care category, usage of referrals, initial assessments, and more are covered.
OC&C Strategy and Viga provides insights into the values and attitudes of Gen Z around the world and outlines action points brands can use to reach them.
ASDA’A BCW shares its survey of youths aged 18-24 in the Middle East and North Africa.
See who made the list of the top 100 luxury goods companies by sales in this global report from Deloitte.
BCG reveals findings from its survey of more than 6,500 employees in committed relationships in 14 countries to determine who bears the most responsibility for common household tasks — men or women.
The Girl Scout Research Institute surveyed girls, ages 5-17, to learn about their digital experiences and use of technologies.
Edison Research releases it’s annual report examining the media habits of moms, with a new segment on their views on children and technology.
A recent survey of college-aged Gen Zers in the US, UK, Australia and New Zealand revealed some surprising results on how they feel about their future. The findings from UNiDAY and Ad Age indicate they have mixed opinions on important issues, such as healthcare, the cost of education, environment, equality, politics, and more.