Consumers

Get to know your audience and learn the best ways to reach them.

The Beauty Consumer |

This Mintel infographic series examines current beauty trends, as well as the importance of influencers on reaching beauty consumers. Impact of COVID-19 on personal care is also highlighted.

COVID-19: Impact on CPG and Retail

Research Services

IRi provides an overview on what’s happening across key markets and implications and guidance for CPG manufacturers and retailers to support consumers during the crisis.

CMO Survey 2020

4A's Member

The U.S. report from Dentsu’s 2020 CMO survey examines the top challenges and strategies for navigating the new normal.

Leveraging Trends to Increase Revenue

4A's Member

Vladimir Jones outlines their strategy to increase year-end donations for the American Indian College Fund.

Tap into Sentimentality for the Holidays

Research Services

4A’s Research partnered with Kantar, a leading evidence-based insights and consulting company, to survey 250 consumers on their plans for Halloween, holiday meals, and New Year’s Eve plans, using Express Surveys on Kantar Marketplace.

Creative Digital Agency’s InZa Lab Releases 2020 Gen Z Consumer Insights Report

4A's Member

Download the report here   San Ramon, Calif. (October 21, 2020) — inZa Lab, a Gen Z talent program created by Creative Digital Agency (CDA), today announced the release of its 2020 Gen Z Consumer Insights Report: How Gen Z Confronts Uncertainty. The report provides an in-depth look at how Generation Z (born between 1996-2010) […]

2020 Holiday Retail Survey

Research Services

Spending, travel, in-store shopping, and timing are changing drastically during this year’s holiday shopping season, according to Deloitte’s annual holiday report. Read more to learn other holiday shopping behaviors that are shifting this year.

Hope for the Holidays

4A's Member

Vladimir Jones highlights six advertising trends that will shape the 2020 holiday season. 

Shopping Local During COVID and Impact of Black Lives Matter

Research Services

4A’s Research, in partnership with Researchscape, surveyed consumers to find out how the coronavirus pandemic and the Black Lives Matter movement impact shopping behaviors.

2020 Holiday Outlook

Research Services

PwC looks at the shopping habits of holiday shoppers, including planned spending in light of COVID and economic crises, preference of curbside pickup, and holiday travel trends.

Marketing to Moms |

In this infographic series, Mintel reports top responsibilities of Moms, importance of children’s education, and attitudes towards advertising. Insights into Hispanic and African-American Moms are featured.

Taking Stock with Teens |

Research Services

Piper Sandler releases its semi-annual report featuring teen shopping behaviors, spending patterns, and favorite brands in a variety of industries.

Women in the Workplace

Research Services

This annual study from LeanIn.Org and McKinsey & Company looks at the state of women in corporate America. The report also includes steps companies can follow to create a more fair and inclusive work environment for women.

Are Your Inclusive Efforts Excluding the Transgender and Gender Nonconforming Community?

4A's Partnerships

David Aguilar of Think with Google says to be an advocate for transgender and gender nonconforming (GNC) people, companies can make big and small changes to policies, marketing campaigns, and actions. 

State of Black America

Research Services

The National Urban League’s annual report examines how African-Americans are faring in the areas of economics, employment, education, health, housing, criminal justice, and civic participation.

Marketing to Generation Z |

Mintel provides insights into Gen Z’s mindset, shopping behaviors, and beauty routines in this infographic series.

Men’s Market | Clothing + Personal Care |

Gain insight into men’s shopping behaviors for apparel and personal care products.

Food and Drink Shopper |

Mintel examines the grocery shopping behaviors and preferences of African American, Hispanic, and Millennial consumers. 

Consumers Follow Brand Promises and Focus on Brand Values

Research Services

4A’s Research surveyed 1,024 consumers using Suzy, a real-time market research platform, to learn consumer perception on the Facebook advertising pause, as well as the importance of brand values in the path to purchase.

Marketing in the New Normal: Critical Data You Need Now

Research Services

Resonate tracks the impact of the coronavirus pandemic on consumers. In addition to retail, travel, media and more, this report includes a section dedicated to the consumer climate regarding news, social issues and politics.

Consumer Perception of Advertisers Boycotting Facebook

Research Services

4A’s Research surveyed 1,000 consumers using Suzy, a real-time market research platform, to find out their feelings about the Stop the Hate for Profit campaign. Less than half reported not being aware of the campaign and nearly 1 in 3 respondents approve of the boycott by advertisers.

2020 Back-to-School Survey: Learning to Grown Amidst Uncertainity

Research Services

Deloitte examines how COVID-19 will affect the back-to-school and back-to-college shopping season.

LGBTQ Community Survey

Research Services

Community Marketing & Insights provides attitudes, behaviors, and demographic profile of the LGBTQ community in its annual survey.

We’re Watching You | Consumers Demand Actions from Brands

Research Services

4A’s Research surveyed 500 White and 500 Black consumers to learn the actions consumers want to see from brands in support of the Black Lives Matter Movement.