Consumers

Get to know your audience and learn the best ways to reach them.

Marketing to Gen Z in Canada |

Mintel provides insights to help brands connect with the Gen Z consumer in Canada.

The Global Corporate Website Index |

Research Services

Check out this index containing the world’s first ranking of corporate websites. The index was commissioned by the ANA and the Internationalist and identifies the top 100 sites based on user experience, relevancy, and the use of technology. It also includes a breakdown by industry.

Taking Stock with Teens |

Research Services

Piper Jaffray releases its semi-annual report featuring teen shopping behaviors, spending patterns, and top fashion & beauty and restaurant brands.

2019 Holiday Outlook |

Research Services

PwC reveals the shopping habits of holiday shoppers. This year’s report breaks out shopping habits and holiday trends by consumer segments, including Millennials, Gen Z, pet owners, and telecommuters.

Location, Location, Location | Building a Strong Patient Connection

Research Services

Location is most important factor when choosing a new doctor, according to a new survey from the 4A’s Research and Researchscape. Gain insight into how healthcare providers can target new patients, especially the hard-to-reach male patient.

Holiday Shopping Survey 2019 |

Research Services

Accenture examines the shopping habits of holiday shoppers.

The Online Dating Landscape in 2019 |

Research Services

Check out these statistics from GlobalWebIndex on the online dating scene with insights by gender, age, and sexual orientation, as well as looking at characteristics within each age group. Facebook’s entry into online dating is also discussed.

Trust: The Truth? |

Research Services

In this global survey, Ipsos reveals consumer trust levels in brands, advertising, society, business, and more.

The Generation Z BPC Consumer in the UK |

Mintel looks into the Gen Z beauty and personal care market in the UK.

Marketing to Millennials in Canada |

In this infographic, Mintel explores the millennial population in Canada with information on adulthood, finances, experiences, and parenting.

The Luxury Consumer |

Learn about the buying habits of luxury consumers from Mintel.

2019 Tech Trends Report

Research Services

The Future Today Institute forecasts emerging technology trends that will influence the advertising, public relation, media, and journalism industries in the year ahead.

The State of Obesity: Better Policies for a Healthier America |

Research Services

The Trust for America’s Health reports adult and childhood obesity rates and trends by state, as well as obesity prevention policies and programs.

State of Housing in Black America

Research Services

The National Association of Real Estate Brokers provides a detailed view into the factors that impact and impede African American homeownership.

Mobile is Gen Z’s Living Room

Research Services

Gen Z turns to mobile to satisfy their need for all-day entertainment, according to new research from Whistle.

At What Age Are You Old? |

Research Services

Leger polled Canadians to find out their perception of old age. The outcome revealed some interesting results. Is it 55, 66 or 79? See how generations differ on the exact age when one is considered old in this infographic.

TV’s Biggest Moment is Now

4A's Member

Samsung Ads provides insight into the Total TV Watcher—those who watch content from streaming, cable, satellite, and even antennas—and guidance on how advertisers can be successful in the evolving TV landscape.

US vs. South Asia: A Comparative Analysis of Cultural Influence on Social Media Brand Advertising

4A's Member

Sarah Fahim, Gender and Cultural Strategist, ARGONAUT, examines social media messaging strategies from the United States and Pakistan to demonstrate the effects culture has on brand advertising, as well as how a global strategy can be successfully scaled to a local level.

2019 Survey Results: Using Consumer Types to Understand the Path to Purchase |

Euromonitor identifies ten global consumer types by going beyond standard demographics and examining their personal attitudes and traits such as media consumption, buying behaviors, individual aspirations, marketing influences by channel, and more.

The CMO Survey |

Research Services

Duke’s semi-annual survey collects the opinions of top marketers to predict the future of markets, track marketing spending, and improve the value of marketing in firms and society.

Homebuyer Insights Report |

Research Services

Bank of America explores attitudes, behaviors, and preferences of the modern homebuyer.

Generation X

Research Services

Fona International examines the purchasing power, spending habits, and food and beverage preferences of the Forgotten Generation: Gen X. 

America’s Most Memorable Mascots

Research Services

Crestline Custom Promotional Products surveyed U.S. consumers to learn which brand mascots are the most memorable and why.

Average Student Loan Debt Statistics 2019

Research Services

LendEDU’s annual analysis of student loan debt in the U.S.