Consumers

Get to know your audience and learn the best ways to reach them.

2021 Back-to-School Survey

Deloitte examines consumer behaviors and preferences during the back-to-school and back-to-college shopping season.

Edelman Trust Barometer 2021

Edelman surveys consumers around the world to learn the level of trust they have for business, government, media, and NGOs.

Outdoor Participation Report |

The Outdoor Foundation reports on American participation in outdoor activities—ranging from running to skateboarding to hunting.

2021 Deloitte Millennial and Gen Z Survey

Deloitte released its annual global Millennial and Gen Z survey highlighting general attitudes, workplace behaviors, and impact of the coronavirus pandemic. 

Roaring ‘20s | Nightlife is coming back

4A’s Research partnered with Researchscape to find out consumer attitudes towards and comfort levels with visiting bars and nightclubs as the post-COVID world comes more into focus.

New Product Pacesetters

IRI reveals the top CPG new product launches of 2020 and provides insights into the factors that led to their success.

Black LGBTQ Community Survey

Community Marketing & Insights, the Center for Black Equity, AARP, and other partners provides insights into the Black LGBTQ community and how to best reach them.

Hispanic Market Guide

The Hispanic Marketing Council provides demographic profiles and media habits of Hispanic consumers, as well as a list of top advertising, marketing, and media companies specializing in the Hispanic market.

Download Nielsen’s Evolving Customer Relationships in Financial Services Marketing Report

Nielsen reports where key opportunities lie to successfully reach women over 50.

The Infinite Dial |

Edison Research reveals results of its annual survey of America’s digital media habits.

Mirror/Mirror: Women’s Reflections on Beauty, Age, and Media |

AARP examines women’s attitudes about beauty, aging, and how they’re represented in media and advertising.

Moms and Media 2021 |

Edison Research releases it’s annual report examining the media habits and device ownership of Moms.

CMO Tenure Study: Progress for Women, Less for Racial Diversity

Spencer Stuart’s annual CMO Tenure Study finds that the average tenure for chief marketing officers continues to decrease.

The Luxury and Affluent Consumer |

Gain insight into luxury and affluent consumers in this infographic series from Mintel. Travel, financial services, beauty, shopping behaviors, and media habits are covered.

Digital Media Trends Survey

Deloitte provides a snapshot into the media consumption of U.S. consumers by generation. How Americans are engaging with media during the pandemic is included.

Small Donations, Personal Interests | Consumer Charitable Donation Habits

4A’s Research, in partnership with Researchscape, surveyed 1,031 people to learn more about charitable donation habits.

2021 Tech Trends and the 50+ |

Check out this report from AARP to learn about device adoption and online behaviors of Gen X, Baby Boomers, and Seniors.

Taking Stock with Teens |

Piper Sandler releases its semi-annual report featuring teen shopping behaviors, spending patterns, and favorite brands in a variety of industries.

Consumer Snapshots by Industry

4A’s Research periodically releases one-question surveys to gauge consumer attitudes, preferences, behaviors, and more on a variety of topics. 

Snacking Motivations and Attitudes |

Mintel examines consumer snacking behaviors and preferences in its annual infographic.

2021 Tech Trends Report

The Future Today Institute forecasts emerging technology trends that will influence the advertising, public relation, media, and journalism industries in the year ahead.

Global CEO Survey: A Leadership Agenda to Take on Tomorrow |

PwC’s annual survey reveals the top opportunities, threats, and challenges of global and American CEOs.

Quick Service Restaurants |

Mintel examines top trends and consumer demands, especially for African American and Hispanic consumers, for quick services restaurants in its infographic series.

The Conversation: Twitter Trends

Twitter examined the conversations happening on its platform to gain fresh understanding of evolving cultural trends and attitudes that are shaping our future.