Consumers

Get to know your audience and learn the best ways to reach them.

Affluent Outlook

Ipsos explores all aspects of the affluent market, including media habits, shopping behaviors, return to work, and even pickleball playing!

B2B Decision-Maker Survey |

4A’s Research partnered with Researchscape to ask B2B decision-makers a wide range of topics.

Top Global Consumer Trends 2024 |

Euromonitor has released its top global consumer trends for 2024.

Edelman Trust Barometer 2024

Edelman surveys consumers around the world to learn the level of trust they have for business, government, media, and NGOs.

34 Big Ideas That Will Change Our World in 2024

LinkedIn predicts the top trends on topics including technologies, entertainment, environment, energy, education, and the workplace.

Technology, Media, and Telecommunications Predictions 2024

Deloitte predicts the top trends that will affect the tech, media, and telecommunications industries in the new year.

2024 Trend Check

Trendwatching shares 2024 consumer trends and provides examples of how brands embrace them.

Media Trends & Predictions 2024

Kantar discusses media and digital predictions for 2024.

Nielsen’s Diverse Intelligence Series

Nielsen’s Diverse Intelligence Series offers insights and trends that focus solely on diverse audiences’ unique media habits, demand for inclusive content and campaigns, and perceptions of today’s media landscape. The series has become an industry resource to help brands better understand and reach diverse customers. The U.S. Hispanic population is becoming more diverse and intersectional […]

B2B Marketing Mix Report

Sagefrog’s annual survey looks at the strategies and tactics B2B marketing professionals will use in the coming year.

State of Play 2023

The Aspen Institute analyses national trends in sports activities for youth ages 6 to 17.  

B2B Content Marketing: Benchmarks, Budgets, and Trends

The Content Marketing Institute, MarketingProfs, and BrightSpot examine the content marketing strategies and tactics of B2B marketers.

Technology & Media Outlook 2024

Activate identifies and evaluates the most important trends for tech and media in the coming year.

2024 Media Trends

Dentsu outlines societal, media, and technology trends for 2024.

2023 Holiday Survey

Deloitte’s annual holiday survey examines shopping and travel trends, as well as how this year’s concerns over inflation are impacting decisions.

Taking Stock with Teens

Piper Sandler releases its semi-annual report featuring teen shopping behaviors, spending patterns, and favorite brands in a variety of industries.

2023 Holiday Outlook

PwC’s annual report examines holiday shopping, travel habits, planned spending and budgets, and more.

The Cost of Loneliness

The Li.st Berlin Cameron, and  Benenson Strategy Group worked together on research to find the hidden costs of loneliness for women at work. 

Use of AI in Advertising

Learn about the relationship between brand trust and use of AI in this infographic from 4A’s Research.

Mintel’s Consumer Trends 2024 |

Mintel’s trend experts identify and analyze five key consumer trends that will influence industries, brands, and markets around the world,

2023 Holiday Shopping Trends

Generational and gender differences among shopping during the 2023 holiday shopping seasons are outlined in this report from Power Reviews.

Pulse of Change

Accenture asks C-suite executives on a quarterly basis about the issues and technology that are driving change, how they respond to those changes, and thoughts about the future. 

The 2024 State of IT

Spiceworks and Aberdeen Strategy & Research surveyed North American and European technology buyers to find out tech budgets and 2024 trends.

Constant Companion | Week in the Life of a Young Person’s Smartphone Use

Common Sense examines smartphone usage of young people aged 11-17.