Discover why the 1980s saw a transformation of the agency landscape in a dizzying frenzy of mergers.
Learn how one agency’s bankruptcy changed the entire client-agency-media ecosystem.
Read about the myth of subliminal advertising and what the 4A’s did to combat it.
Find out why Madison Avenue had long been synonymous with the advertising agency business in this piece from Marsha Appel, SVP Research Services.
Become the most interesting person at your next agency happy hour by reading this short history of agency names from Marsha Appel, SVP Research Services.
Learn about the big decade of agency IPOs in this piece from Marsha Appel, SVP Research Services.
Statista created this Giant Chart exclusively for the 4A’s to illustrate changes in the ad agency industry, including agency revenue, growth in employment, and share of ad expenditure by medium.
Learn the history behind the RFP in this piece written by Marsha Appel, SVP Research Services.
4A’s Research is launching a new series focusing on defining moments in agency history. This introductory piece highlights the factors that gave rise to the media agencies of today.
IPA unveiled its list of people who’ve had a major influence in the UK ad industry over the last 100 years. Check out the game changers here.
There’s been a serious decline in commercial jingles over the past few years. What’s behind it?
The young and the creative have been the engine driving advertising agencies for decades. But those who once joined this business with dreams of making the next standout television commercial are no longer drawn to the industry in the same way. Some view advertising as stodgy—who wants to make a 30-second TV commercial when everyone they know is […]