Marsha Appel, SVP, 4A’s Research looks at the history of house agencies to gain perspective on the current era of in-housing.
Sonic branding uses audio cues to reinforce brand identity. Learn about the most memorable sonic brands and best practices to create a winning audio logo for your client.
In this seventh edition of their Ad Pays series, the Advertising Association reveals the growth and scale of the UK online ad market across the globe over the last 25 years. See how advertising has benefited the economy, small businesses, employment, and more.
Statista created this Giant Chart exclusively for the 4A’s to illustrate changes in the ad agency industry, including agency revenue, growth in employment, and share of ad expenditure by medium.
Marsha Appel, SVP, 4A’s Research uses her expertise in government data to examine the most current employment data for advertising, marketing, and public relations firms to rank the top cities for agency employment. Reasons behind changes in rankings, impact of the recession, and a look towards the future of agency employment are included in this article
Discover why the 1980s saw a transformation of the agency landscape in a dizzying frenzy of mergers.
Learn how one agency’s bankruptcy changed the entire client-agency-media ecosystem.
Read about the myth of subliminal advertising and what the 4A’s did to combat it.
Find out why Madison Avenue had long been synonymous with the advertising agency business in this piece from Marsha Appel, SVP Research Services.
Become the most interesting person at your next agency happy hour by reading this short history of agency names from Marsha Appel, SVP Research Services.
Learn about the big decade of agency IPOs in this piece from Marsha Appel, SVP Research Services.
Learn the history behind the RFP in this piece written by Marsha Appel, SVP Research Services.
4A’s Research is launching a new series focusing on defining moments in agency history. This introductory piece highlights the factors that gave rise to the media agencies of today.
There’s been a serious decline in commercial jingles over the past few years. What’s behind it?
The young and the creative have been the engine driving advertising agencies for decades. But those who once joined this business with dreams of making the next standout television commercial are no longer drawn to the industry in the same way. Some view advertising as stodgy—who wants to make a 30-second TV commercial when everyone they know is […]