Trends, reports, services, updates, and much more,
from 4A’s Research Services, and member agencies and partners.
CMOs desperately need to shift their mindset from focusing on who the right partner is to how to operate and make any partnership successful.
Agency Mania Solutions delves into the evolving discussion around the working/non-working spend ratio.
We are excited to share that the 4A’s 2023 Billing Rate Benchmark (aka Labor Billing Rate) Survey Report, which covers 2023 hourly billing rates is now available. As the demand for hourly billing rate information from our members, marketers, and industry advisors persists, it is important to continue to provide access to this essential data […]
Bruno Gralpois highlights key findings of the ANA/4A’s The Cost of the Pitch and shares his expertise in the agency review process.
As a follow-up to the ANA/4A’s Agency Search Simplification Report, both organizations felt it would be beneficial for clients and agencies to understand the actual costs involved in the agency review/pitch process. Agencies historically devote significant resources into the pursuit of new business and to the defense of an existing account when it is put […]
GLAAD releases the first annul report on the state of LGBTQ representation in advertising and marketing.
Check out the 2023 winners of the Cannes Lions Awards.
The Hispanic Marketing Council provides demographic profiles and media habits of Hispanic consumers, as well as a list of top advertising, marketing, and media companies specializing in the Hispanic market.
Med Ad News profiles advertising agencies with a significant or growing portion of their business in the U.S. healthcare field.
Adam R. Jacobson and HispanicAd provide a concise snapshot of the state of Hispanic advertising agencies.
Learn how the exceptional financial and operational progress of agency holding companies will impact brand advertisers in the future.
List of creative consultants offering services in the implementation of international advertising.
List of media buyers that offer ad placement services in international markets.
List of global networks of independent agencies to help your agency gain international capabilities.
Learn how zero-party and first-party data can work together to improve marketing efforts, increase customer engagement, and drive revenue growth in this article by Venkata Bhonagiri of Mindshare.
Venkata Bhonagiri of Mindshare provides best practices to transform your agency into a data-driven organization.
RSW/US surveyed agency leaders to learn about their new business efforts, including tools used, top challenges, and more.
4A’s Research illustrates changes in the ad agency industry, including agency revenue, growth in employment, and share of ad expenditure by medium.
4A’s Research shares advice for advertising during a recession.
This guide from the IPA aims to help marketers write better briefs for ad agencies and create a shared understanding of what constitutes a good brief.
On June 28, 2022, members of the 4A’s Project Management Community participated in an open forum discussion relating to Resource Management. Meeting participants shared their interests and related concerns.
Edelman surveys consumers around the world to learn the level of trust they have for business, government, media, and NGOs.
Statistics on agency employment patterns, number of ad agencies in the U.S., top cities by number of agencies and employees, and more.
The Wow Company’s annual survey of independent agency owners in the UK focusing on agency outlook for 2022, biggest challenges, and financial performance benchmarks.