Administration & Operations

All the latest news and insights to help you manage your agency.

Trends, reports, services, updates, and much more,
from 4A’s Research Services, and member agencies and partners.

4A’s Survey – Analysis of Agency Costs Survey Report

Management Services

  The Analysis of Agency Costs Survey Report, showing operating cost and income figures of member agencies for 2019 agency data, is now available. The results of the report are presented in two parts: one is for agencies with gross income up to $13.5 million and the second is for agencies with gross income of more than $13.5 million. The results of this survey are copyrighted by the 4A’s under the […]

Project Management Overview for Leaders |

Project Management Overview for Leaders. June 10, 2020 Community discussion led by Jeff Thaler, Head of Program Management at GroupM US. View the webinar deck here.  

4As Agency Financial Forum Meeting – (5-27-2020) |

The 4As Agency Financial Forum meeting held on May 27, 2020. View the webinar deck here.

The Domino Effect: Bracing for Impact

Bruno Gralpois of Agency Mania Solutions outlines four major changes due to COVID-19 that will produce a domino effect within our industry.

“Observations from 20+ Virtual Pitches” – National New Business Committee Meeting (5-21-20) |

Observations from 20+ Virtual Pitches” with Russel Wohlwerth of External View Consulting was recorded on May 21, 2020, during the National New Business Committee meeting.   View the webinar deck here.

What’s Happening In New Business Right Now – Western Region (5-13-2020) |

“What’s happening in new business right now” with Michael Palma of The Palma Group was recorded on May 13, 2020, during the 4A’s Western Region New Business Committee meeting.   View the webinar deck here.  

10 Least Useful Trends in Agency Websites |

Research Services

Tim Williams of Ignition Consulting Groups highlights recent agency website trends that you should NOT follow!

SAG/Aftra Update – April 24, 2020 |

4As discussion that was held on Friday, April 24, 2020, with Candice Kersh, Partner, Frankfurt Kurnit Klein & Selz Ira M. Shepard, Counsel, Saul Ewing Arnstein & Lehr Mr. Shepard and Ms. Kersh held a community discussion that included the most-recent modifications of the previous SAG-AFTRA Letter of Adherence (“LOA”), the new working rules of […]

Legal Affairs Committee Meeting – April 22, 2020 |

4A’s discussion with member agency legal counsel held April 22, 2020. Guest speakers: Ben Chapman, Publicis Re:Sources USA Legal team provides an overview on solvency/bankruptcy concerns during the COVID-19 pandemic Zev Parnass, Publicis Re:Sources USA Legal team provides an overview on creative/production concerns during the COVID-19 pandemic    

2020 State of the Industry Report |

Research Services

Prospect and PublicAffairsAsia share findings from their annual study focusing on talent, salaries, recruitment, retention, and more in both ad agency and in-house roles across Asia Pacific. A section on the impact of COVID-19 on business is included.

Peter Field’s Seven Lessons for Advertising During a Recession |

Research Services

Peter Field looks back at the lessons learned during the 2008 recession and adapts them to help ad agencies and brands emerge from the current coronavirus pandemic much stronger.

Financially Considerate Marketers Get Better Results from Their Agency |

Aprais finds that marketers who are financially empathetic to their agency partners get better results.

Consumer Sentiment Towards Brands During COVID-19

Research Services

4A’s Research surveyed 1000 consumers to understand how consumers feel about brand communication during the pandemic and learn how COVID-19 is changing people’s daily routines.

The Agency’s Guide to Making Money with Analytics

4A's Member

Alight Analytics provides guidance for ad agencies to create a profitable analytics program.

The 2020 Shipping Forecast: Leadership Insights from the New World Talent Survey |

Research Services

The Lighthouse Company shares insights from its annual global survey of more than 600 C-Suite executives in the media, marketing, advertising and technology sectors.

Virtual Pitching & Working From Home |

Management Services

As more and more of the US workforce is working from home/remotely, the 4A’s thought it would be helpful to consider what pitching virtually may entail and reached out to the Agency Search Consultant community for any guidance they might have.

What’s Your Risk Profile?

Bruno Gralpois, co-founder of Agency Mania Solutions, outlines the four decisions advertisers have to make when creating successful ad agency relationships.

CMOs to Target Now |

Research Services

Winmo features ten brands with new CMOs that agencies should keep an eye on. The report maps out who agencies should approach, how to contact them, and even what to say to make an impression.

Business As Usual No More | Coronavirus Impact on Business Operations

Research Services

The coronavirus, or COVID-19, is disrupting day-to-day business. 4A’s Research wanted to learn what is being done around the country and in different industries to communicate coronavirus procedures to employees.

2020 Marketing Trends Report |

Research Services

Agency Spotter’s annual report highlights the top marketing trends across 41 marketing services and five trends that will shape the next decade. 

Getting to Equal 2020: The Hidden Valley of Culture Makers |

Research Services

Accenture measures people’s perceptions and experiences of their workplaces and identifies the factors that can foster a culture of equality.

Language Translation Services |

Research Services

Here’s a list of language services to help you translate your ads and adapt them to a foreign market.

2020 Creative Report Card |

Research Services

Strategy tracks and tallies the awards won by agencies, advertisers and creatives in Canada, and identifies the winners in this report. Rankings are provided for agencies, brands, creative directors, art directors, copywriters, planners, and designers.

M&A in Advertising, Marketing Services & Marketing Technologies |

Research Services

McCracken Advisory Partners provides an overview of the M&A activity in the advertising and marketing industry for the past year.