Administration & Operations

All the latest news and insights to help you manage your agency.

Trends, reports, services, updates, and much more,
from 4A’s Research Services, and member agencies and partners.

A CMO’s Wake-up Call

CMOs desperately need to shift their mindset from focusing on who the right partner is to how to operate and make any partnership successful.

Improve Brand Decisions: Replace Working/Non-Working Ratios with Deploy & Develop Allocations

Agency Mania Solutions delves into the evolving discussion around the working/non-working spend ratio.

4A’s 2023 Billing Rate Benchmark Survey Report – Now available!

  We are excited to share that the 4A’s 2023 Billing Rate Benchmark (aka Labor Billing Rate) Survey Report, which covers 2023 hourly billing rates is now available. As the demand for hourly billing rate information from our members, marketers, and industry advisors persists, it is important to continue to provide access to this essential data […]

Hidden Costs of Changing Partners

Bruno Gralpois highlights key findings of the ANA/4A’s The Cost of the Pitch and shares his expertise in the agency review process.

Cost of the Pitch: surprising insights that may make you rethink the process

As a follow-up to the ANA/4A’s Agency Search Simplification Report, both organizations felt it would be beneficial for clients and agencies to understand the actual costs involved in the agency review/pitch process. Agencies historically devote significant resources into the pursuit of new business and to the defense of an existing account when it is put […]

Advertising Visibility Index

GLAAD releases the first annul report on the state of LGBTQ representation in advertising and marketing.

Cannes Lions Winners 2023

Check out the 2023 winners of the Cannes Lions Awards.

Hispanic Market Guide

The Hispanic Marketing Council provides demographic profiles and media habits of Hispanic consumers, as well as a list of top advertising, marketing, and media companies specializing in the Hispanic market.

Healthcare Communication Agencies

Med Ad News profiles advertising agencies with a significant or growing portion of their business in the U.S. healthcare field.

Hispanic Market Overview

Adam R. Jacobson and HispanicAd provide a concise snapshot of the state of Hispanic advertising agencies.

The Strength of Agency Holding Companies

Learn how the exceptional financial and operational progress of agency holding companies will impact brand advertisers in the future.

International Creative Services & Consultants |

List of creative consultants offering services in the implementation of international advertising.

Global Media Buyers |

List of media buyers that offer ad placement services in international markets.

Independent International Agency Networks |

List of global networks of independent agencies to help your agency gain international capabilities.

Why is Everyone Talking about Zero-party Data?

Learn how zero-party and first-party data can work together to improve marketing efforts, increase customer engagement, and drive revenue growth in this article by Venkata Bhonagiri of Mindshare.

Strategies to Make Your Agency Data-Driven

Venkata Bhonagiri of Mindshare provides best practices to transform your agency into a data-driven organization.

Agency New Business Report |

RSW/US surveyed agency leaders to learn about their new business efforts, including tools used, top challenges, and more.

Evolution of the Advertising Agency Business

4A’s Research illustrates changes in the ad agency industry, including agency revenue, growth in employment, and share of ad expenditure by medium.

Advertising During a Recession |

4A’s Research shares advice for advertising during a recession.

The Best Way for a Client to Brief an Agency

This guide from the IPA aims to help marketers write better briefs for ad agencies and create a shared understanding of what constitutes a good brief.

4A’s PM Community Discussion on Resource Management: Software Tools and Practices

On June 28, 2022, members of the 4A’s Project Management Community participated in an open forum discussion relating to Resource Management. Meeting participants shared their interests and related concerns.  

Florida’s oldest, largest, independent advertising agency announces major milestone

Edelman surveys consumers around the world to learn the level of trust they have for business, government, media, and NGOs.

Agency Statistics |

Statistics on agency employment patterns, number of ad agencies in the U.S., top cities by number of agencies and employees, and more.

BenchPress Agency Survey

The Wow Company’s annual survey of independent agency owners in the UK focusing on agency outlook for 2022, biggest challenges, and financial performance benchmarks.