Administration & Operations

All the latest news and insights to help you manage your agency.

Trends, reports, services, updates, and much more,
from 4A’s Research Services, and member agencies and partners.

4A’s HR & Finance Communities, Virtual Conference – 2020 Employee Compensation Survey Results |

To All 4A’s HR and Finance Community Members, This past Friday, November 20th we met to review new developments at the 4A’s in regard to survey data information sharing and distribution. We promise this will enhance your member experience by bringing efficiency, speed, agility, and insights to your fingertips. The following topics were discussed: 4A’s […]

Automation is the Future of Effective Client/Agency Partnerships

Bruno Gralpois of Agency Mania Solutions outlines how automation can improve workflows in marketing, in the agency world, and in client/agency partnerships.

“Managing Scope of Work: A Guide for Project Managers” |

This video is of the 2nd session of the 4A’s project management discussion series covering annual scopes of work. Session discussion includes… The PM Role And Responsibilities – The PM role is positioned differently in each organization so alignment on what we are and are not responsible for is important to clarify. Setting Up Your […]

Turning Agencies into Growth Agents

Bruno Gralpois of Agency Mania Solutions finds that automation of common agency tasks and activities in the agency workflow can drive business and impact brand growth for marketers.

Project Management Series #1: Breakout Session – Annual Scope of Work

This session, held on October 21, 2020, picks up from the October 6th discussion “The Annual Scope of Work Process” and responds to topics that were determined and prioritized through a poll of 4A’s Project Management and Finance Community Members. This breakout session was moderated by Jeff Thaler, a consultant to a number of organizations […]

4A’s Project Management Operations: Annual Scope of Work Process |

This is a joint meeting of the 4A’s Project Management and Regional Finance Communities held on October 6, 2020. The session was moderated by Jeff Thaler, a consultant to a number of organizations on Agency and Client-side Service Delivery, Project Management, and Operations. Jeff most recently served as the head of Program Management and Operations […]

4A’s Agency Growth Survey – September 2020

Management Services

In September of 2020 the 4A’s fielded an Agency Growth survey in which 113 member agencies across 11 US regions responded.  The focus of the Agency Growth Survey was to determine the top growth drivers for each respective agency to ensure their overall future success.  Besides identifying the growth drivers, the survey identified the specific […]

Legal Affairs Committee Meeting – “MSA Hidden Issues” |

To All 4A’s Legal Affairs Committee Members, On Wednesday, September 30th from 3-4:30 pm, EDT the 4A’s held a virtual conference surrounding “MSA Hidden Issues” What are the top “hidden issues”  that you may not think about, but need to consider, when negotiating MSAs?  The provisions that we discussed are particularly problematic since they may […]

4A’s Virtual Finance Committee Meeting – “MSA Hidden Issues”, September 23, 2020

To All Finance Committee Members, On September 23rd from 3-4:30 pm EDT via Zoom, we held a discussion on what are the top “Hidden Issues”  that you may not think about, but need to consider when agencies are negotiating MSAs? Many of us have experience in the basics of negotiating agency-client agreements.  However, in this virtual committee […]

State Employment Laws and Tax Requirements relating to Remote Workers (Full-Time Employees and Independent Contractors) |

To all 4A’s Community Members, On Wednesday, September 16, 2020 at 3:00 pm the 4A’s Business Intelligence & Insight group hosted a Virtual conference regarding “State Employment Laws and Tax Requirements relating to Remote Workers (Full-Time Employees and Independent Contractors)”.  The discussion was moderated by two attorneys from the firm of  Frankfurt Kurnit, Tricia Legittino, co-Chair of the Litigation and Employment […]

Agency New Business Report |

RSW/US surveyed agency leaders to learn about their new business efforts, including team structure, tools used, top challenges, and more. Impact of COVID-19 on agency new business is featured.

4As COVID-19 RTO Virtual Conference – How to Build Your Action Plan for Return to Office |

On Wednesday, August 12th from 3:00-4:30 pm EDT the 4A’s held their Covid-19 RTO Virtual Conference along with Bo Mitchell, President of 911 Consulting, a leading expert in the field of Emergency Response which proved to be an extremely enlightening and beneficial virtual conference for all that attended.    When the 4A’s met with our […]

“Your Pipeline & the Buyer’s Journey” – 4A’s National New Business Committee Meeting (7-30-20) |

“Your Pipeline & the Buyer’s Journey,” with Robin and Steve Boehler of Mercer Island Group, was recorded on July 30, 2020, during the 4A’s National New Business Committee meeting. View the webinar and deck here.

“Activating New Pricing Strategies Starting Tomorrow” |

On Tuesday, July 14th from 3 pm – 4:30 pm the 4A’s hosted a virtual finance committee meeting with Guest Speaker Tim Williams from Ignition Consulting Group.  Previously, Tim was a speaker at the 2019 MPF events where he presented progressive pricing approaches for agencies. The 4A’s is happy to bring to you part 2 of that […]

4A’s New Business Committee Marketing Automation Software Discussion |

The 4As New Business Committee meeting discussing Marketing Automation Software. View the webinar here. Please note that this video will be available for viewing for the next 30 days after which it will be removed from viewing access on our website.

Employee Social Media Policy Examples & Relevant Materials |

As more and more of the US workforce is working from home/remotely, the 4A’s thought it would be helpful to consider what pitching virtually may entail and reached out to the Agency Search Consultant community for any guidance they might have.

4A’s Survey – Analysis of Agency Costs Survey Report

  The Analysis of Agency Costs Survey Report, showing operating cost and income figures of member agencies for 2019 agency data, is now available. The results of the report are presented in two parts: one is for agencies with gross income up to $13.5 million and the second is for agencies with gross income of more than $13.5 million. The results of this survey are copyrighted by the 4A’s under the […]

Manny Awards

Research Services

Med Ad News announces the winners of the 2020 Manny Awards, celebrating the best in the healthcare communications industry.

Project Management Overview for Leaders |

Project Management Overview for Leaders. June 10, 2020 Community discussion led by Jeff Thaler, Head of Program Management at GroupM US. View the webinar deck here.  

COVID Production Protocols

As cities and businesses begin to reopen, many agencies are starting to kick off live productions which bring with it a host of new considerations to ensure the safety of employees, clients, talent and production crews.  The 4A’s has compiled production protocol templates and guidance to assist in creating safe production environments.   Don’t see […]

4As Agency Financial Forum Meeting – (5-27-2020) |

The 4As Agency Financial Forum meeting held on May 27, 2020. View the webinar deck here.

The Domino Effect: Bracing for Impact

Bruno Gralpois of Agency Mania Solutions outlines four major changes due to COVID-19 that will produce a domino effect within our industry.

“Observations from 20+ Virtual Pitches” – National New Business Committee Meeting (5-21-20) |

Observations from 20+ Virtual Pitches” with Russel Wohlwerth of External View Consulting was recorded on May 21, 2020, during the National New Business Committee meeting.   View the webinar deck here.

What’s Happening In New Business Right Now – Western Region (5-13-2020) |

“What’s happening in new business right now” with Michael Palma of The Palma Group was recorded on May 13, 2020, during the 4A’s Western Region New Business Committee meeting.   View the webinar deck here.