Bruno Gralpois of Agency Mania Solutions walks us through a multi-dimensional approach to leveraging all feedback opportunities to drive improvement of client-agency partnerships.

On April 28, 2021, Mark Piazza from the Business Intelligence and Insight Team hosted Tim Williams to discuss how to trade your agency’s rate card for the concept of a “pricing stack” – a variety of ways you can get paid for the value you create instead of the hours you work. This also has […]

On April 14, 2021, Mark Piazza from the Business Intelligence and Insight Team hosted Tim Williams discussing how to present to your clients not just a standard “take-it-or-leave-it price but multiple ways your client can choose to engage with you. You’ll learn how showing different combinations of program elements and deliverables keeps the remuneration discussion […]

Rishad Tobaccowala, Senior Advisor to Publicis Groupe, joins Cross Screen Media CEO Michael Beach to share his insights on a range of topics including what the future of advertising looks like and how organizations can thrive in these unprecedented times.

On April 1st, 2021 the 4A’s Business Intelligence & Insight team and Bobby Singh, SVP, Global Commercial Officer, at WPP hosted a webinar on how to have better pricing discussions with Procurement. In this talk, Bobby explored: Why pricing is important How Procurement views suppliers (commodity vs strategic suppliers) The common approaches procurement uses to […]

On March 24, 2021, the BI&I group hosted “How to Negotiate with Procurement” (Webinar) with guest presenter Tom Kinnaird, Founder and Managing Director of Kinnaird Negotiation (and former Chief Procurement Officer at WPP).  Tom Kinnaird’s aim during this webinar presentation was to help you and your teams navigate complex and challenging negotiations. While at WPP, […]

Many of our member agencies have returned to the office.  Many have not but do expect to slowly migrate back to the office as the general population gets vaccinated in the wake of the COV-19 pandemic.  However, It could be months before we achieve herd immunity but in the interim many agencies are faced with […]

This video, produced on February 11, 2021, provides a discussion on current states’ digital tax initiatives that may have an impact on agencies, and how agencies should begin to prepare for them. Please feel free to contact either Alison Pepper, 4A’s, EVP – Government Relations, or Sal Conte, 4A’s, VP – Business Intelligence & Insight […]

  Webinar: How to Negotiate with Procurement Mar 24, 2021 03:00 PM Register here Join Tom Kinnaird, Founder and Managing Director of Kinnaird Negotiation (and former Chief Procurement Officer at WPP) for a webinar aimed to help you and your teams navigate complex and challenging negotiations.  While at WPP, Tom co-founded the Accord initiative, designed […]

The 4A’s met on Wednesday, February 3, 2021, to discuss the following topic: Your Business Continuity Plan: COVID-19 Shattered It. What You Must Do Now for Your Next Business Interruption. The virus forced agencies to re-engineer their Business Continuity Plans on the fly. Now is the time to reassess your Business Continuity Plans to incorporate […]

January 27, 2021 Now that Congress has passed a second major round of stimulus relief, what can agencies expect in terms of new second-draw PPP loans and tax treatment of first-draw PPP loans? For agencies subject to audit for first-draw PPP loans, what should they be thinking about to make sure they stay in the […]

This session, held on December 15, 2020, picks up from the November 17th discussion “Managing Scope of Work: A Guide for Project Managers” and responds to topics that were determined and prioritized through a poll of 4A’s Project Management and Finance Community Members. The session moderator is Jeff Thaler. Jeff is a consultant to a […]

4A’s member OpenHuddle recommends tactics ad agencies, especially those specializing in healthcare, can use to meet interested new business opportunities.

Chief Marketer presents a comprehensive list of the best brand engagement and activation agencies.

On Thursday, December 10th The 4A’s held a Cybersecurity Joint Community Meeting co-sponsored by the 4A’s and the law firm of Wilk Auslander.  Our co-presenter was Natalie Shkolnik, Partner at Wilk Auslander LLP ([email protected]). This meeting invite was broadly extended to a wide community of attendees including HR, Finance, Technology, President & Founders, COO’s, CEO’s, […]

Vladimir Jones finds destinations and attractions can look at their known loyalist consumer segment to mine behavioral insight an targeting clarification to capture future consumers with tools already on hand!  

To All 4A’s HR and Finance Community Members, This past Friday, November 20th we met to review new developments at the 4A’s in regard to survey data information sharing and distribution. We promise this will enhance your member experience by bringing efficiency, speed, agility, and insights to your fingertips. The following topics were discussed: 4A’s […]

Bruno Gralpois of Agency Mania Solutions outlines how automation can improve workflows in marketing, in the agency world, and in client/agency partnerships.

This video is of the 2nd session of the 4A’s project management discussion series covering annual scopes of work. Session discussion includes… The PM Role And Responsibilities – The PM role is positioned differently in each organization so alignment on what we are and are not responsible for is important to clarify. Setting Up Your […]

Bruno Gralpois of Agency Mania Solutions finds that automation of common agency tasks and activities in the agency workflow can drive business and impact brand growth for marketers.

This session, held on October 21, 2020, picks up from the October 6th discussion “The Annual Scope of Work Process” and responds to topics that were determined and prioritized through a poll of 4A’s Project Management and Finance Community Members. This breakout session was moderated by Jeff Thaler, a consultant to a number of organizations […]

This is a joint meeting of the 4A’s Project Management and Regional Finance Communities held on October 6, 2020. The session was moderated by Jeff Thaler, a consultant to a number of organizations on Agency and Client-side Service Delivery, Project Management, and Operations. Jeff most recently served as the head of Program Management and Operations […]

In September of 2020 the 4A’s fielded an Agency Growth survey in which 113 member agencies across 11 US regions responded.  The focus of the Agency Growth Survey was to determine the top growth drivers for each respective agency to ensure their overall future success.  Besides identifying the growth drivers, the survey identified the specific […]

To All 4A’s Legal Affairs Committee Members, On Wednesday, September 30th from 3-4:30 pm, EDT the 4A’s held a virtual conference surrounding “MSA Hidden Issues” What are the top “hidden issues”  that you may not think about, but need to consider, when negotiating MSAs?  The provisions that we discussed are particularly problematic since they may […]