Administration & Operations

Stoke the fires, man the battle stations and keep that machine running.

Admin and Operations are the wood for your fire.
The artillery for your battle. The oil for your engine. Without them, everything stops.

Agency Statistics |

Statistics on agency employment patterns, number of ad agencies in the U.S. , top cities by number of agencies and employees, and more.

Modern Marketing: Pharma’s Data-Powered AI Revolution

4A's Member

Learn how you can benefit from artificial intelligence (AI), explore what AI is, how it works, and why it’s become essential to your job role in this report from Intouch Solutions and the Digital Health Coalition. 

Media 2020 and Beyond: Key Findings |

MediaSense surveyed senior marketers and interviewed industry leaders around the globe to learn how they are preparing for the future media ecosystem.

4A’s Releases Exclusive “Agency Technology Infrastructure and Investment” Paper |

The 4A’s has released the Agency Technology Infrastructure and Investment white paper, exclusive to 4A’s member agencies, to guide agencies on industry trends in technology and offer guidance toward informed infrastructure planning and design.

The Data Game: Obstacles or Opportunities for Media Sellers and Advertisers |

Research Services

Read this report from Advertiser Perceptions to learn what advertising decision makers think about data, measurement, and research tools.

Evolution of the Advertising Agency Business

Statista created this Giant Chart exclusively for the 4A’s to illustrate changes in the ad agency industry, including agency revenue, growth in employment, and share of ad expenditure by medium.

Cannes Pharma Lions Winners 2019 |

Research Services

Check out the winners and shortlists of the Cannes Pharma Lions awards.

Hispanic Market Overview |

Research Services

Adam R. Jacobson and HispanicAd provide a concise snapshot of the state of Hispanic advertising agencies, focusing on what’s exciting, challenging, and motivating Hispanic ad agency leaders today.

Global Media Buyers |

Research Services

These media buyers offer ad placement services in foreign markets.

What Agencies Need to Know about the California Consumer Privacy Act |

The 4A’s has published guidance for agencies preparing for the California Consumer Privacy Act (CCPA), which takes effect January 1, 2020, and may require extensive reviews of internal policies, practices, and compliance rules.

Agency Content Marketing 2019 | Benchmarks, Budgets, and Trends |

Research Services

Content Marketing Institute (CMI) and MarketingProfs release their first report examining how ad agencies use content marketing to promote their services. 

Foreign Advertising Agency Associations |

Research Services

Learn about foreign ad agency associations and see a list of their members.

Hispanic Market Guide |

Research Services

The Culture Marketing Council provides demographic profiles and media habits of Hispanic consumers, as well as a list of top advertising, marketing, and media companies specializing in the Hispanic market.

Healthcare Communication Agencies |

Research Services

Med Ad News profiles advertising agencies with a significant or growing portion of their business in the U.S. healthcare field.

Manny Awards |

Research Services

Med Ad News announces the winners of the 2019 Manny Awards, celebrating the best in the healthcare communications industry.

BenchPress Agency Survey 2019

Research Services

The Wow Company has released the 2019 agency benchmark report resulting from its annual survey of independent agency owners in the UK. Topics include growth rates, confidence levels, amount of time owners spend working, cash flow/invoicing/collecting payments, new business, and networking tips.

State of the Industry Report 2019 |

Research Services

Prospect and PublicAffairsAsia share the findings from their annual survey of practitioners in the communications and corporate affairs industry in Asia Pacific.

Agency Operating Practices |

Research Services

SoDA and Deltek partnered to highlight industry trends and best practices for agency operations, including challenges, modifications, successes, and tools agency’s use. 

Insights from 4A’s Research | Where the Agency Jobs Are

Marsha Appel, SVP, 4A’s Research uses her expertise in government data to examine the most current employment data for advertising, marketing, and public relations firms to rank the top cities for agency employment. Reasons behind changes in rankings, impact of the recession, and a look towards the future of agency employment are included in this article

The 2019 No B.S. Buyers Guide for Marketing Analytics

4A's Member

This guide from Alight Analytics will help you identify the right marketing analytics software for your agency.

Marketing Trends Report |

Research Services

Agency Spotter’s annual report highlights agency search trends.

2019 Creative Report Card |

Research Services

Strategy tracks and tallies the awards won by agencies, advertisers and creatives in Canada, and identifies the winners in this report. Rankings are provided for agencies, brands, creative directors, art directors, copywriters, planners, and designers.

Creative Monitoring Services |

Research Services

Check out this list of creative monitoring services compiled by 4A’s Research.

International Creative Consultants |

Research Services

The following creative consultants offer services in the implementation of international advertising, such as adaptation and co-development of creative work for foreign markets.