To All Finance Committee Members, On September 23rd from 3-4:30 pm EDT via Zoom, we held a discussion on what are the top “Hidden Issues”  that you may not think about, but need to consider when agencies are negotiating MSAs? Many of us have experience in the basics of negotiating agency-client agreements.  However, in this virtual committee […]

To all 4A’s Community Members, On Wednesday, September 16, 2020 at 3:00 pm the 4A’s Business Intelligence & Insight group hosted a Virtual conference regarding “State Employment Laws and Tax Requirements relating to Remote Workers (Full-Time Employees and Independent Contractors)”.  The discussion was moderated by two attorneys from the firm of  Frankfurt Kurnit, Tricia Legittino, co-Chair of the Litigation and Employment […]

RSW/US surveyed agency leaders to learn about their new business efforts, including team structure, tools used, top challenges, and more. Impact of COVID-19 on agency new business is featured.

On Wednesday, August 12th from 3:00-4:30 pm EDT the 4A’s held their Covid-19 RTO Virtual Conference along with Bo Mitchell, President of 911 Consulting, a leading expert in the field of Emergency Response which proved to be an extremely enlightening and beneficial virtual conference for all that attended.    When the 4A’s met with our […]

“Your Pipeline & the Buyer’s Journey,” with Robin and Steve Boehler of Mercer Island Group, was recorded on July 30, 2020, during the 4A’s National New Business Committee meeting. View the webinar and deck here.

On Tuesday, July 14th from 3 pm – 4:30 pm the 4A’s hosted a virtual finance committee meeting with Guest Speaker Tim Williams from Ignition Consulting Group.  Previously, Tim was a speaker at the 2019 MPF events where he presented progressive pricing approaches for agencies. The 4A’s is happy to bring to you part 2 of that […]

The 4As New Business Committee meeting discussing Marketing Automation Software. View the webinar here. Please note that this video will be available for viewing for the next 30 days after which it will be removed from viewing access on our website.

As more and more of the US workforce is working from home/remotely, the 4A’s thought it would be helpful to consider what pitching virtually may entail and reached out to the Agency Search Consultant community for any guidance they might have.

  The Analysis of Agency Costs Survey Report, showing operating cost and income figures of member agencies for 2019 agency data, is now available. The results of the report are presented in two parts: one is for agencies with gross income up to $13.5 million and the second is for agencies with gross income of more than $13.5 million. The results of this survey are copyrighted by the 4A’s under the […]

Med Ad News announces the winners of the 2020 Manny Awards, celebrating the best in the healthcare communications industry.

Project Management Overview for Leaders. June 10, 2020 Community discussion led by Jeff Thaler, Head of Program Management at GroupM US. View the webinar deck here.  

The 4As Agency Financial Forum meeting held on May 27, 2020. View the webinar deck here.

Bruno Gralpois of Agency Mania Solutions outlines four major changes due to COVID-19 that will produce a domino effect within our industry.

Observations from 20+ Virtual Pitches” with Russel Wohlwerth of External View Consulting was recorded on May 21, 2020, during the National New Business Committee meeting.   View the webinar deck here.

“What’s happening in new business right now” with Michael Palma of The Palma Group was recorded on May 13, 2020, during the 4A’s Western Region New Business Committee meeting.   View the webinar deck here.  

Tim Williams of Ignition Consulting Groups highlights recent agency website trends that you should NOT follow!

4As discussion that was held on Friday, April 24, 2020, with Candice Kersh, Partner, Frankfurt Kurnit Klein & Selz Ira M. Shepard, Counsel, Saul Ewing Arnstein & Lehr Mr. Shepard and Ms. Kersh held a community discussion that included the most-recent modifications of the previous SAG-AFTRA Letter of Adherence (“LOA”), the new working rules of […]

4A’s discussion with member agency legal counsel held April 22, 2020. Guest speakers: Ben Chapman, Publicis Re:Sources USA Legal team provides an overview on solvency/bankruptcy concerns during the COVID-19 pandemic Zev Parnass, Publicis Re:Sources USA Legal team provides an overview on creative/production concerns during the COVID-19 pandemic    

Prospect and PublicAffairsAsia share findings from their annual study focusing on talent, salaries, recruitment, retention, and more in both ad agency and in-house roles across Asia Pacific. A section on the impact of COVID-19 on business is included.

Peter Field looks back at the lessons learned during the 2008 recession and adapts them to help ad agencies and brands emerge from the current coronavirus pandemic much stronger.

Aprais finds that marketers who are financially empathetic to their agency partners get better results.

4A’s Research surveyed 1000 consumers to understand how consumers feel about brand communication during the pandemic and learn how COVID-19 is changing people’s daily routines.

Alight Analytics provides guidance for ad agencies to create a profitable analytics program.

The Lighthouse Company shares insights from its annual global survey of more than 600 C-Suite executives in the media, marketing, advertising and technology sectors.