Administration & Operations

All the latest news and insights to help you manage your agency.

Trends, reports, services, updates, and much more,
from 4A’s Research Services, and member agencies and partners.

What are NFTs and How Can Advertising Agencies “Cash In?” |

On Thursday, July 15th, 2021 the 4A’s Business Intelligence & Insight team aired their latest webinar “What are NFTs and how can Advertising Agencies Cash In? NFTs have seemingly come from nowhere to become a must-have for all brands. Described as a “slam dunk,” powerful brands across the world, including Taco Bell, Charmin and Kellogg’s, […]

Best Practices for Newsmaker Surveys |

This Researchscape report highlights a five-step process for writing effective survey news releases and provides many practical tips that will make your content more attractive to reporters.

Cannes Pharma and Health & Wellness Lions Winners 2021

Check out the 2021 winners of the Cannes Pharma Lions and Health & Wellness Lions awards.

Business as Unusual: Vaccine Mandates and Return to Office Protocols. |

Recorded June 10, 2021 This webinar expands on an earlier 4A’s Video Vignette: “Vaccine Mandates,” and includes responses to the following questions: Section 1: Vaccine Mandates Are employers more likely to mandate employees to get the vaccine vs. “strongly encouraging” them to do so? How should employers respond to requests for reasonable accommodations? Are there workers’ […]

Hispanic Market Guide

The Hispanic Marketing Council provides demographic profiles and media habits of Hispanic consumers, as well as a list of top advertising, marketing, and media companies specializing in the Hispanic market.

The Organized Feedback Framework

Bruno Gralpois of Agency Mania Solutions walks us through a multi-dimensional approach to leveraging all feedback opportunities to drive improvement of client-agency partnerships.

Bringing Pricing Transformation to Life: The Value Council |

On May 12, 2021, Mark Piazza from the Business Intelligence and Insight Team hosted Tim Williams for a discussion on how your firm bring new pricing strategies to life by establishing a Value Council – a small interdisciplinary group of senior executives in your agency charged with making pricing (not costing) a core competency of the […]

Seven Ways Agencies Can Diversify Their Revenue Streams

On April 28, 2021, Mark Piazza from the Business Intelligence and Insight Team hosted Tim Williams to discuss how to trade your agency’s rate card for the concept of a “pricing stack” – a variety of ways you can get paid for the value you create instead of the hours you work. This also has […]

Healthcare Communication Agencies

Med Ad News profiles advertising agencies with a significant or growing portion of their business in the U.S. healthcare field.

Why and How to Offer Options: A Powerful Short-Cut to Pricing Success

On April 14, 2021, Mark Piazza from the Business Intelligence and Insight Team hosted Tim Williams discussing how to present to your clients not just a standard “take-it-or-leave-it price but multiple ways your client can choose to engage with you. You’ll learn how showing different combinations of program elements and deliverables keeps the remuneration discussion […]

Publicis Groupe’s Senior Advisor Rishad Tobaccowala On “The Great Re-Invention” And The Future of Advertising

Rishad Tobaccowala, Senior Advisor to Publicis Groupe, joins Cross Screen Media CEO Michael Beach to share his insights on a range of topics including what the future of advertising looks like and how organizations can thrive in these unprecedented times.

How to Have Better Pricing Discussions with Procurement Webinar |

On April 1st, 2021 the 4A’s Business Intelligence & Insight team and Bobby Singh, SVP, Global Commercial Officer, at WPP hosted a webinar on how to have better pricing discussions with Procurement. In this talk, Bobby explored: Why pricing is important How Procurement views suppliers (commodity vs strategic suppliers) The common approaches procurement uses to […]

How to Negotiate with Procurement (Webinar) |

On March 24, 2021, the BI&I group hosted “How to Negotiate with Procurement” (Webinar) with guest presenter Tom Kinnaird, Founder and Managing Director of Kinnaird Negotiation (and former Chief Procurement Officer at WPP).  Tom Kinnaird’s aim during this webinar presentation was to help you and your teams navigate complex and challenging negotiations. While at WPP, […]

Vaccine Mandates – Video Vignette |

Many of our member agencies have returned to the office.  Many have not but do expect to slowly migrate back to the office as the general population gets vaccinated in the wake of the COV-19 pandemic.  However, It could be months before we achieve herd immunity but in the interim many agencies are faced with […]

States’ Digital Advertising Tax Initiatives: An Overview With Alison Pepper and Sal Conte Of The 4A’s – Video Vignette |

This video, produced on February 11, 2021, provides a discussion on current states’ digital tax initiatives that may have an impact on agencies, and how agencies should begin to prepare for them. Please feel free to contact either Alison Pepper, 4A’s, EVP – Government Relations, or Sal Conte, 4A’s, VP – Business Intelligence & Insight […]

Webinar: How to Negotiate with Procurement

  Webinar: How to Negotiate with Procurement Mar 24, 2021 03:00 PM Register here Join Tom Kinnaird, Founder and Managing Director of Kinnaird Negotiation (and former Chief Procurement Officer at WPP) for a webinar aimed to help you and your teams navigate complex and challenging negotiations.  While at WPP, Tom co-founded the Accord initiative, designed […]

Your Business Continuity Plan: COVID-19 Shattered It – Feb 3, 2021 |

The 4A’s met on Wednesday, February 3, 2021, to discuss the following topic: Your Business Continuity Plan: COVID-19 Shattered It. What You Must Do Now for Your Next Business Interruption. The virus forced agencies to re-engineer their Business Continuity Plans on the fly. Now is the time to reassess your Business Continuity Plans to incorporate […]

Business as Unusual: The Paycheck Protection Program (PPP): The latest on the new stimulus bill, including second draw loans and the tax implications for your agency.

January 27, 2021 Now that Congress has passed a second major round of stimulus relief, what can agencies expect in terms of new second-draw PPP loans and tax treatment of first-draw PPP loans? For agencies subject to audit for first-draw PPP loans, what should they be thinking about to make sure they stay in the […]

Project Management Series: Breakout Session #2 – Managing Scope of Work: A Guide for Project Managers |

This session, held on December 15, 2020, picks up from the November 17th discussion “Managing Scope of Work: A Guide for Project Managers” and responds to topics that were determined and prioritized through a poll of 4A’s Project Management and Finance Community Members. The session moderator is Jeff Thaler. Jeff is a consultant to a […]

Effective Business Development: We Asked Your Prospects the Question for You

4A’s member OpenHuddle recommends tactics ad agencies, especially those specializing in healthcare, can use to meet interested new business opportunities.

Top Marketing Agencies of 2021

Chief Marketer presents a comprehensive list of the best brand engagement and activation agencies.

The 4A’s Cybersecurity Joint Community Meeting |

On Thursday, December 10th The 4A’s held a Cybersecurity Joint Community Meeting co-sponsored by the 4A’s and the law firm of Wilk Auslander.  Our co-presenter was Natalie Shkolnik, Partner at Wilk Auslander LLP ([email protected]). This meeting invite was broadly extended to a wide community of attendees including HR, Finance, Technology, President & Founders, COO’s, CEO’s, […]

How to Find New Loyalists in Tourism Recovery

Vladimir Jones finds destinations and attractions can look at their known loyalist consumer segment to mine behavioral insight an targeting clarification to capture future consumers with tools already on hand!  

4A’s HR & Finance Communities, Virtual Conference – 2020 Employee Compensation Survey Results |

To All 4A’s HR and Finance Community Members, This past Friday, November 20th we met to review new developments at the 4A’s in regard to survey data information sharing and distribution. We promise this will enhance your member experience by bringing efficiency, speed, agility, and insights to your fingertips. The following topics were discussed: 4A’s […]