Considering the time, energy and expense marketers spend conducting reviews—and that agencies spend on developing new business—it’s critical for both partners to ensure a long and fruitful relationship. Having a powerful relationship-management program can help you get your relationship off to a good start and stay on track. Relationship management is how you keep winning […]

The Wow Company has released the 2019 agency benchmark report resulting from its annual survey of independent agency owners in the UK. Topics include growth rates, confidence levels, amount of time owners spend working, cash flow/invoicing/collecting payments, new business, and networking tips.

You’re probably not advertising your advertising agency.  Peter Levitan offers ten ideas to drive business.

Agencies can use thought leadership to win, retain, and grow client businesses.  Michael Gass of Fuel Lines makes a compelling argument for the benefits of thought leadership and offers examples of agencies that are doing it well.

The excel document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency. Published: March 2019

Agency Spotter’s annual report highlights agency search trends.

The excel document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency. Published: March 2019

The 4A’s is pleased to provide its list of Agency Search Consultants. This list is updated on a regular basis.

Subtle shifts can indicate that a brand is on the brink of agency review.  Michael Gass of Fuel Lines offers insight into striking at the right moment.

The excel document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency. Published: January 2019

Originally published in AAR Partners, December 3, 2018 By Lisa Colantuono,  AAR Partners According to the latest study by ID Comms in partnership with the 4A’s released last week, U.S. advertisers are failing to get the most value from media pitches because of flawed processes and lack of communication. The study reminds me of a blog post […]

RSW/US explores the biggest challenges facing ad agencies from the perspectives of both marketers and ad agencies.

Learn how DTC brands are changing the ad agency model in this insights piece from Marsha Appel, SVP, 4A’s Research.

The excel document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency. Published: January 2019

Michael Gass of Fuel Lines offers advice on presentation skills that can help your pitches.  If you start well, you’ll finish well!

Winmo reports CMO tenure trends and what it means for ad agencies in this exclusive access for 4A’s members.

This presentation was delivered to the 4A’s Western Region Finance & New Business Committees on December 5, 2018 by Mithun Sharma, Vice President, Global Strategic Sourcing, Visa.

The industry is seeing more clients evolving Project-by-Project (PxP) arrangements with agencies. PxP relationships between clients and agencies create both opportunities and challenges for both marketers and marketing services firms. Members of the 4A’s community have been endeavoring to figure out best practices for dealing with the shift by some clients from annual retainer relationships with their agencies to PxP relationships.

The excel document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency. Published: November 2018

This presentation was delivered to the 4A’s Central Region New Business Committee on November 14, 2018 by Bill Burnes, longtime former SVP, Director of North America Growth and Development at Momentum Worldwide, and now President of Winsider Consulting.

New research shows that US advertisers may be failing to get the most value from media pitches as a result of flawed processes and lack of communication. Better processes will ensure advertisers are more effectively partnering with agencies.   November 28, 2018: A new study, released by ID Comms in partnership with the 4A’s, reveals […]

The excel document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency. Published: November 2018

This presentation was delivered to the 4A’s National New Business Committee on November 8, 2018 by Tom Denford, Co-Founder, ID Comms.  

Read agency executives’ thoughts on new business practices from pitches to new business staffing structures in this RSW/US report.