New Business Tool Kit

Looking for new partners? Check these tools out.

Agency Search Agreements

Best practice guidance on new business agreements with client prospects.

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Own Your New Biz Artifacts

The 4A’s recommends that agencies preserve ownership of new business-search ideas, plans and work product.

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New Business Questionnaire

A recommended guideline for agencies when evaluating participation in an agency search.

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New Business Pitch Tips

Nine tips to improve your new business pitch process.

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New Business – All Materials

New Business: Going, Going, Gone Virtual |

Management Services

One of the key changes in the world of new business right now is the change from in-person meetings to remote, virtual meetings.  For many, this will be an entirely new way of working. 4A’s reached out to the agency search consultant community to understand how the pitch process is being impacted and to gather […]

The Agency’s Guide to Making Money with Analytics

4A's Member

Alight Analytics provides guidance for ad agencies to create a profitable analytics program.

Agency Search Consultants List

The 4A’s is pleased to provide its list of Agency Search Consultants. This list is updated on a regular basis.

Virtual Pitching & Working From Home |

Management Services

As more and more of the US workforce is working from home/remotely, the 4A’s thought it would be helpful to consider what pitching virtually may entail and reached out to the Agency Search Consultant community for any guidance they might have.

R3 New Business League Global and US – January, 2020

The excel document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency.

Published: September 2019

What’s Your Risk Profile?

Bruno Gralpois, co-founder of Agency Mania Solutions, outlines the four decisions advertisers have to make when creating successful ad agency relationships.

CMOs to Target Now |

Research Services

Winmo features ten brands with new CMOs that agencies should keep an eye on. The report maps out who agencies should approach, how to contact them, and even what to say to make an impression.

2020 Marketing Trends Report |

Research Services

Agency Spotter’s annual report highlights the top marketing trends across 41 marketing services and five trends that will shape the next decade. 

4A’s Releases Webinar on Labor Billing Rate Survey & Market Based Labor Guidance

Management Services

In February, the 4A’s presented its biennial Labor Billing Rate Survey & Market Based Labor Guidance Webinar. We had a fantastic turnout, and we want to thank both our attendees for participating, as well as our presenters: Rick Brook of WPP, Cindy Curry of BBDO, Ann Garreaud of Publicis, Rick Weber of IPG, and host […]

Who Are Those Guys: Hasan+Shumaker Webinar |

“Who are those guys” webinar with Hasan Ramusevic and Chris Shumaker of Hasan+Shumaker was presented at the 4A’s National New Business Committee Meeting on February 20, 2020.   Download the PDF      

R3 New Business League Global and US- December, 2019

The excel document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency.

Published: September 2019

4A’s Agency Search Consultants 2019 Year End Summary of Activity |

The 4A’s Agency Search Consultants 2019 Year-End Summary of Activity is a compilation of agency search consultant activity from those agency search consultants able to provide this information.  Continuing a trend over the past several years, more and more of the agency search consultant activity is under NDA and therefore not available to be listed. […]

Agency search consultants provide “One Piece of Advice” for agencies (2020) |

The 4A’s asked industry-leading agency search consultants to provide “One Piece of Advice” that we could share with 4A’s members as they begin thinking about their 2020 new business plans.

R3 New Business League Global and US- November, 2019

The excel document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency.

Published: September 2019

New Year Outlook | 2020 Survey Report |

RSW/US highlights marketing trends, challenges, and predictions based on a survey of both marketers and agencies.

R3 New Business League Global and US- October, 2019

The excel document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency.

Published: September 2019

Positioning is the Foundation for Ad Agency New Business |

Research Services

Does your agency have a position?  Michael Gass of Fuel Lines explores why agencies should undergo the difficult task of positioning.  Benefits include allowing your agency to stand out from your competitors.

Perspective on the Agency New Business Environment |

RSW/US surveyed agency leaders to learn about their new business efforts, including team structure, tools used, top challenges, and more.

Webinar: Dave Beals, JLB+P – “Agency Search Trends, Issues” |

This presentation was delivered to the 4A’s Central Region New Business Committee on November 6th, 2019 by Dave Beals of JLB+P.   Download the presentation here: JLB+P 4A’s Presentation Nov. 2019    

Webinar: New Business 2019: What’s Going On? What’s Working? |

This presentation was delivered to the 4A’s Southern Region New Business Committee on October 23, 2019 by Michael Palma of The Palma Group.   Download the presentation here    

4A’s Releases 2019 New Business Activity and Resources Survey Report |

The 4A’s 2019 New Business Activity and Resources Survey Report provides members with relevant new business-related benchmarks and information, in aggregate and broken down into four categories by agency size as defined by number of employees.  The information is also broken down by Retainer/Ongoing Relationship (AOR) Reviews vs. Project-Based Reviews.  The reported data reflects 2018 […]

R3 New Business League Global and US- September, 2019

The excel document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency.

Published: September 2019

Reform Your Language, Transform Your Firm |

Research Services

Tim Williams of Ignition Consulting group offers advice on how a change in vocabulary can lead to the development of more collaborative partnerships.

Webinar: The Top Ten Things I’ve Learned In Thirty Years Of New Business Fun |

This presentation was delivered to the 4A’s Southern Region New Business Committee on June 4, 2019 by Diane Fannon of The Richards Group.