New Business Tool Kit

Looking for new partners? Check these tools out.

Agency Search Agreements

Best practice guidance on new business agreements with client prospects.

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Own Your New Biz Artifacts

The 4A’s recommends that agencies preserve ownership of new business-search ideas, plans and work product.

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New Business Questionnaire

A recommended guideline for agencies when evaluating participation in an agency search.

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New Business Pitch Tips

Nine tips to improve your new business pitch process.

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New Business – All Materials

4A’s Survey – Analysis of Agency Costs Survey Report

Management Services

  The Analysis of Agency Costs Survey Report, showing operating cost and income figures of member agencies for 2019 agency data, is now available. The results of the report are presented in two parts: one is for agencies with gross income up to $13.5 million and the second is for agencies with gross income of more than $13.5 million. The results of this survey are copyrighted by the 4A’s under the […]

Project Management Overview for Leaders |

Project Management Overview for Leaders. June 10, 2020 Community discussion led by Jeff Thaler, Head of Program Management at GroupM US. View the webinar deck here.  

4As Agency Financial Forum Meeting – (5-27-2020) |

The 4As Agency Financial Forum meeting held on May 27, 2020. View the webinar deck here.

R3 New Business League Global and US – April, 2020

Updated monthly, R3’s New Business League reports highlight the Creative and Media Agency new business activity on an ongoing basis. The PDFs are available for all users to view, while the Excel document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency. New Business […]

“Observations from 20+ Virtual Pitches” – National New Business Committee Meeting (5-21-20) |

Observations from 20+ Virtual Pitches” with Russel Wohlwerth of External View Consulting was recorded on May 21, 2020, during the National New Business Committee meeting.   View the webinar deck here.

What’s Happening In New Business Right Now – Western Region (5-13-2020) |

“What’s happening in new business right now” with Michael Palma of The Palma Group was recorded on May 13, 2020, during the 4A’s Western Region New Business Committee meeting.   View the webinar deck here.  

R3 New Business League Global and US – March, 2020

Updated monthly, R3’s New Business League reports highlight the Creative and Media Agency new business activity on an ongoing basis. The PDFs are available for all users to view, while the Excel document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency. New Business […]

10 Least Useful Trends in Agency Websites |

Research Services

Tim Williams of Ignition Consulting Groups highlights recent agency website trends that you should NOT follow!

R3 New Business League Global and US – February, 2020

Updated monthly, R3’s New Business League reports highlight the Creative and Media Agency new business activity on an ongoing basis. The PDFs are available for all users to view, while the Excel document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency. New Business […]

Digital Ad Spend is Climbing: 10 Advertisers Behind the Spike

4A's Partnerships

Winmo identifies five major industries that are increasing digital ad spend during the coronavirus pandemic to accommodate new consumer realities.

What’s Happening In New Business Right Now – Central Region (4-17-2020) |

“What’s happening in new business right now” with Michael Palma of The Palma Group was recorded on April 17, 2020 during the 4A’s Central Region New Business Committee meeting.   What’s Happening in New Business – 4.17.20 – Webinar Deck  

What’s Happening In New Business Right Now – Southern Region (4-15-2020) |

“What’s happening in new business right now” with Michael Palma of The Palma Group was recorded on April 15, 2020 during the 4A’s Southern Region New Business Committee meeting.”   What’s Happening in New Business – 4.15.20 – Webinar Deck  

Financially Considerate Marketers Get Better Results from Their Agency |

Aprais finds that marketers who are financially empathetic to their agency partners get better results.

Business as Unusual Webinar: Going, Going, Gone Virtual – New Business Now |

One of the key changes in the world of new business right now is the change from in-person meetings to remote, virtual meetings.  For many, this will be an entirely new way of working.  4A’s reached out to the agency search consultant community to understand how the pitch process is being impacted and to gather […]

New Business: Going, Going, Gone Virtual |

Management Services

One of the key changes in the world of new business right now is the change from in-person meetings to remote, virtual meetings.  For many, this will be an entirely new way of working. 4A’s reached out to the agency search consultant community to understand how the pitch process is being impacted and to gather […]

The Agency’s Guide to Making Money with Analytics

4A's Member

Alight Analytics provides guidance for ad agencies to create a profitable analytics program.

Agency Search Consultants List

The 4A’s is pleased to provide its list of Agency Search Consultants. This list is updated on a regular basis.

Virtual Pitching & Working From Home |

Management Services

As more and more of the US workforce is working from home/remotely, the 4A’s thought it would be helpful to consider what pitching virtually may entail and reached out to the Agency Search Consultant community for any guidance they might have.

R3 New Business League Global and US – January, 2020

Updated monthly, R3’s New Business League reports highlight the Creative and Media Agency new business activity on an ongoing basis. The PDFs are available for all users to view, while the Excel document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency. New Business […]

What’s Your Risk Profile?

Bruno Gralpois, co-founder of Agency Mania Solutions, outlines the four decisions advertisers have to make when creating successful ad agency relationships.

CMOs to Target Now |

Research Services

Winmo features ten brands with new CMOs that agencies should keep an eye on. The report maps out who agencies should approach, how to contact them, and even what to say to make an impression.

2020 Marketing Trends Report |

Research Services

Agency Spotter’s annual report highlights the top marketing trends across 41 marketing services and five trends that will shape the next decade. 

4A’s Releases Webinar on Labor Billing Rate Survey & Market Based Labor Guidance

Management Services

In February, the 4A’s presented its biennial Labor Billing Rate Survey & Market Based Labor Guidance Webinar. We had a fantastic turnout, and we want to thank both our attendees for participating, as well as our presenters: Rick Brook of WPP, Cindy Curry of BBDO, Ann Garreaud of Publicis, Rick Weber of IPG, and host […]

Who Are Those Guys: Hasan+Shumaker Webinar |

“Who are those guys” webinar with Hasan Ramusevic and Chris Shumaker of Hasan+Shumaker was presented at the 4A’s National New Business Committee Meeting on February 20, 2020.   Download the PDF