Does your agency have a position?  Michael Gass of Fuel Lines explores why agencies should undergo the difficult task of positioning.  Benefits include allowing your agency to stand out from your competitors.

This presentation was delivered to the 4A’s Southern Region New Business Committee on October 23, 2019 by Michael Palma of The Palma Group.   Download the presentation here    

The 4A’s 2019 New Business Activity and Resources Survey Report provides members with relevant new business-related benchmarks and information, in aggregate and broken down into four categories by agency size as defined by number of employees.  The information is also broken down by Retainer/Ongoing Relationship (AOR) Reviews vs. Project-Based Reviews.  The reported data reflects 2018 […]

The 4A’s is pleased to provide its list of Agency Search Consultants. This list is updated on a regular basis.

The excel document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency.

Published: September 2019

Tim Williams of Ignition Consulting group offers advice on how a change in vocabulary can lead to the development of more collaborative partnerships.

This presentation was delivered to the 4A’s Southern Region New Business Committee on June 4, 2019 by Diane Fannon of The Richards Group.

This presentation, originally delivered to the 4A’s National Large & SAMS New Business Committee on July 31, 2019, by Brett Colbert of Colbert Group Consulting, was re-recorded by Brett Colbert on August 22, 2019.

The excel document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency.

Published: August 2019

Social proof, public speaking, and calls-to-action are three of the 7 Helps for Consistent Online Leads for Ad Agency New Business offered by Michael Gass of Fuel Lines.

The excel document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency.

Published: June 2019

View Fuel Lines, a blog by Michael Gass, for ideas on the use of social media, content, and inbound marketing strategies to fuel agency new business.

Peter Levitan explains why once you’re connected, you should stay in touch and follow up with your future client.

The excel document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency. Published: June 2019

With “tidying up” Marie Kondo style all the rage, learn how to apply these same principles to your new business strategy with advice from Tim Williams of Ignition Consulting Group.

This presentation was delivered to the 4A’s Central Region New Business Committee on June 13, 2019 by Deb Giampoli of Stone Soup Consultants.

Spencer Stuart’s annual CMO Tenure Study finds that the average tenure for chief marketing officers is decreasing.

This presentation was delivered to the 4A’s Western Region New Business Committee on June 5, 2019 by Catherine Bension of SRI.

The excel document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency.

Published: July 2019

This presentation was delivered to the 4A’s National New Business Committee on May 23, 2019 by Ann Billock from Ark Advisors.

    Chris Shumaker | Former CMO, The Martin Agency, FCB Worldwide, Publicis USA and Grey NA Download presentation deck Clients evaluate the entire pitch process, not just one meeting—so the agency without the best work on a given day could still win the business. So the agency should provide a superior experience throughout the […]

Content Marketing Institute (CMI) and MarketingProfs release their first report examining how ad agencies use content marketing to promote their services. 

The excel document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency. Published: May 2019

Relationship management is how you keep winning after you’ve won. 4A’s Relationship Management Best Practices Guidance is your new playbook.