New Business

Because you’re in it to win it.

Research. Planning. Strong coffee.

That’s what it takes to start a business. Get a boost from us. Custom reports. Industry data. Plus, tips to help fill out pesky RFPs. We may not be able to deliver lattes, but we’ll help close the deal.

New Business Tool Kit

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Webinar: New Business — Marketplace Observation & Winning in a Process Driven Review
This presentation was delivered to the 4A’s New Business Committee on November 2, 2017 by Matt Ryan of Roth Ryan Hayes.

Webinar: New Business Committee Q1 2017 Meeting on Agency Search Portal
Search Consultant (and former 4A’s New Business Committee member) Melissa Lea of R3 Worldwide participated in the January 31st, 2017, committee session. In this recording, she shares her perspectives on agency search dynamics — including trends related to client objectives and requirements, client goals for agency searches, and search consultant observations that she wished she knew as an agency new business executive.

Webinar: Q4 New Business Committee – Webinar with Agency Spotter Co-Founder Brian Regienczuk
In this webinar, Agency Spotter CEO and Co-Founder Brian Regienczuk shares findings and key learning from Agency Spotter’s Agency Search Trends Report. The presentation was originally delivered at the Q4 meeting of the 4A’s New Business Committee.

Webinar: John Gleason – Why Clients Do What They Do
In this February 2, 2016 webinar, client procurement and client/agency consultant John Gleason shares his perspective with the 4A’s new business community and discusses “Why Clients Do What They Do.” John runs a consultancy called A Better View and, prior to, spent over 20 years at P&G, including over 10 years in the Procter & Gamble procurement and agency relations organization.

Webinar: Mark Goldstein – Critical New Business Decisions and Lessons Learned
In this November 3, 2015 webinar, former new business committee member Mark Goldstein shared his perspective with the 4A’s new business community. Mark discussed the critical decisions that determine how successful you’ll be in new business—and why most agencies neglect making the right calls.

4A’s Committee Advocates Agency New Business IP Protection
Members of the 4A’s new business committees encourage search consultants to specify that the rights to Intellectual Property (IP) created by agencies during the review process remain the property of the agency until the marketer either hires the agency to execute the work or the parties agree to a commercially equitable payment for the assignment of usage rights.

Grid List

Webinar: A View of New Business From the Other Side of the Table

By Management Services 06/08/2018

This presentation was delivered to the 4A’s Southern Region New Business Committee on June 6, 2018 by The Bedford Group.

Revise your agency’s website for new business

By Research Services 06/06/2018

Michael Gass of Fuel Lines offers advice on revising your website to showcase your agency’s credentials, capabilities, case studies, and creative work to help attract new business.

R3 New Biz League Global and US – April 2018

By Management Services 05/29/2018

The excel document, available only to 4A’s Members, includes detail related to identified wines, including the incumbent agency and the new successful agency. Published: May 2018

Webinar: A Perspective on Client Attitudes, the Current Search Environment, and Things Agencies do that Drive Me Crazy

By Management Services 05/17/2018

This presentation was delivered to the 4A’s Western Region New Business Committee on May 15, 2018 by Russel Wohlwerth, Owner of External View Consulting Group.

New Business Tools: 2018 Report

By Research Services 05/10/2018

Mirren and RSW/US examine the use and effectiveness of tools that agencies use to support new business efforts.

Webinar: How To Buy A Gorilla: Taking greater control in the battle for new business

By Management Services 05/08/2018

This presentation was delivered to the 4A’s National New Business Committee on May 3, 2018 by David Meikle, Founder of The How to Buy a Gorilla Company.

R3 New Biz League Global and US – March 2018

By Management Services 04/30/2018

The excel document, available only to 4A’s Members, includes detail related to identified wines, including the incumbent agency and the new successful agency. Published: April 2018

Blogging For Agency New Business

By Research Services 04/23/2018

RSW/US explains why there’s no question that blogging is good for new business.

Agency Search Consultants List

By Management Services 04/17/2018

The 4A’s is pleased to provide its list of Agency Search Consultants. This list is updated on a regular basis.

Marketing Agency Growth Report

By Research Services 04/05/2018

Agencies around the world share their growth challenges in this report from Hubspot.

Fuel Lines

By Research Services 03/29/2018

View Fuel Lines, a blog by Michael Gass, for ideas on the use of social media to fuel agency new business.

The Basics: An Advertising Agency New Business Plan

By Research Services 03/28/2018

Get back to basics with a new business plan with suggestions from Peter Levitan.

Owners Need to Be Social for Ad Agency New Business

By Research Services 03/14/2018

Michael Gass of Fuel Lines details how social media has become an leadership tool, essential for new business.

Using Data to Inspire Creative Briefs

By Research Services 02/22/2018

Facebook IQ shares a hypothesis-driven insights approach that will help marketers better process and use data to inform their marketing decisions and write a stellar creative brief.

Best Practice Guidance: Agency Search Agreements (AKA New Business NDA’s)

By Management Services 02/13/2018

The purpose of this position paper is to provide agencies with best practice guidance relating to obtaining formal agreements between an agency and a prospective client during the marketer’s search for agency resources or a marketer’s request for proposal.