The Analysis of Agency Costs Survey Report, showing operating cost and income figures of member agencies for 2019 agency data, is now available. The results of the report are presented in two parts: one is for agencies with gross income up to $13.5 million and the second is for agencies with gross income of more than $13.5 million. The results of this survey are copyrighted by the 4A’s under the […]

Project Management Overview for Leaders. June 10, 2020 Community discussion led by Jeff Thaler, Head of Program Management at GroupM US. View the webinar deck here.  

The 4As Agency Financial Forum meeting held on May 27, 2020. View the webinar deck here.

Updated monthly, R3’s New Business League reports highlight the Creative and Media Agency new business activity on an ongoing basis. The PDFs are available for all users to view, while the Excel document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency. New Business […]

Observations from 20+ Virtual Pitches” with Russel Wohlwerth of External View Consulting was recorded on May 21, 2020, during the National New Business Committee meeting.   View the webinar deck here.

“What’s happening in new business right now” with Michael Palma of The Palma Group was recorded on May 13, 2020, during the 4A’s Western Region New Business Committee meeting.   View the webinar deck here.  

Updated monthly, R3’s New Business League reports highlight the Creative and Media Agency new business activity on an ongoing basis. The PDFs are available for all users to view, while the Excel document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency. New Business […]

Tim Williams of Ignition Consulting Groups highlights recent agency website trends that you should NOT follow!

Updated monthly, R3’s New Business League reports highlight the Creative and Media Agency new business activity on an ongoing basis. The PDFs are available for all users to view, while the Excel document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency. New Business […]

Winmo identifies five major industries that are increasing digital ad spend during the coronavirus pandemic to accommodate new consumer realities.

“What’s happening in new business right now” with Michael Palma of The Palma Group was recorded on April 17, 2020 during the 4A’s Central Region New Business Committee meeting.   What’s Happening in New Business – 4.17.20 – Webinar Deck  

“What’s happening in new business right now” with Michael Palma of The Palma Group was recorded on April 15, 2020 during the 4A’s Southern Region New Business Committee meeting.”   What’s Happening in New Business – 4.15.20 – Webinar Deck  

Aprais finds that marketers who are financially empathetic to their agency partners get better results.

One of the key changes in the world of new business right now is the change from in-person meetings to remote, virtual meetings.  For many, this will be an entirely new way of working.  4A’s reached out to the agency search consultant community to understand how the pitch process is being impacted and to gather […]

One of the key changes in the world of new business right now is the change from in-person meetings to remote, virtual meetings.  For many, this will be an entirely new way of working. 4A’s reached out to the agency search consultant community to understand how the pitch process is being impacted and to gather […]

Alight Analytics provides guidance for ad agencies to create a profitable analytics program.

The 4A’s is pleased to provide its list of Agency Search Consultants. This list is updated on a regular basis.

As more and more of the US workforce is working from home/remotely, the 4A’s thought it would be helpful to consider what pitching virtually may entail and reached out to the Agency Search Consultant community for any guidance they might have.

Updated monthly, R3’s New Business League reports highlight the Creative and Media Agency new business activity on an ongoing basis. The PDFs are available for all users to view, while the Excel document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency. New Business […]

Bruno Gralpois, co-founder of Agency Mania Solutions, outlines the four decisions advertisers have to make when creating successful ad agency relationships.

Winmo features ten brands with new CMOs that agencies should keep an eye on. The report maps out who agencies should approach, how to contact them, and even what to say to make an impression.

Agency Spotter’s annual report highlights the top marketing trends across 41 marketing services and five trends that will shape the next decade. 

In February, the 4A’s presented its biennial Labor Billing Rate Survey & Market Based Labor Guidance Webinar. We had a fantastic turnout, and we want to thank both our attendees for participating, as well as our presenters: Rick Brook of WPP, Cindy Curry of BBDO, Ann Garreaud of Publicis, Rick Weber of IPG, and host […]

“Who are those guys” webinar with Hasan Ramusevic and Chris Shumaker of Hasan+Shumaker was presented at the 4A’s National New Business Committee Meeting on February 20, 2020.   Download the PDF