New Business – All Materials
Agency Search Consultants List
The 4A’s is pleased to provide its list of Agency Search Consultants. This list is updated on a regular basis.
R3 New Biz League Global and US – December 2018
The excel document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency. Published: January 2019
AAR Partners: A Flawed Pitch Process – What the ID Comms Study Doesn’t State
Originally published in AAR Partners, December 3, 2018 By Lisa Colantuono, AAR Partners According to the latest study by ID Comms in partnership with the 4A’s released last week, U.S. advertisers are failing to get the most value from media pitches because of flawed processes and lack of communication. The study reminds me of a blog post […]
New Year Outlook | 2019 Survey Report
RSW/US explores the biggest challenges facing ad agencies from the perspectives of both marketers and ad agencies.
Insights from 4A’s Research | Direct-to-Consumer: A Revolutionary New Concept?
Learn how DTC brands are changing the ad agency model in this insights piece from Marsha Appel, SVP, 4A’s Research.
R3 New Biz League Global and US – November 2018
The excel document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency. Published: January 2019
Brush up on presentation skills to win new business
Michael Gass of Fuel Lines offers advice on presentation skills that can help your pitches. If you start well, you’ll finish well!
The CMO Lifecycle | Tenure Analysis and New Business Opportunities
Winmo reports CMO tenure trends and what it means for ad agencies in this exclusive access for 4A’s members.
Webinar: Marketing Sourcing
This presentation was delivered to the 4A’s Western Region Finance & New Business Committees on December 5, 2018 by Mithun Sharma, Vice President, Global Strategic Sourcing, Visa.
Project-by-Project Do’s & Don’ts | Agency Best Practice Guidance
The industry is seeing more clients evolving Project-by-Project (PxP) arrangements with agencies. PxP relationships between clients and agencies create both opportunities and challenges for both marketers and marketing services firms. Members of the 4A’s community have been endeavoring to figure out best practices for dealing with the shift by some clients from annual retainer relationships with their agencies to PxP relationships.
R3 New Biz League Global and US – October 2018
The excel document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency. Published: November 2018
Webinar: Turbocharging Your Win Rate
This presentation was delivered to the 4A’s Central Region New Business Committee on November 14, 2018 by Bill Burnes, longtime former SVP, Director of North America Growth and Development at Momentum Worldwide, and now President of Winsider Consulting.
ID Comms in Partnership with the 4A’s Releases Study on Media Pitch Practices; Reveals Shortcomings of Current Pitch Process
New research shows that US advertisers may be failing to get the most value from media pitches as a result of flawed processes and lack of communication. Better processes will ensure advertisers are more effectively partnering with agencies. November 28, 2018: A new study, released by ID Comms in partnership with the 4A’s, reveals […]
R3 New Biz League Global and US – September 2018
The excel document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency. Published: November 2018
Webinar: 4A’s | ID Comms Media Pitch Research Presentation
This presentation was delivered to the 4A’s National New Business Committee on November 8, 2018 by Tom Denford, Co-Founder, ID Comms.