It can take years to build a reputation, but only seconds to destroy one.
Culture. Training. And strong people. That’s what you need.
Vladimir Jones provides tips on how to balance opportunity and data with humanity in this unprecedented time.
4A’s Research surveyed 1000 consumers to understand how consumers feel about brand communication during the pandemic and learn how COVID-19 is changing people’s daily routines.
Brand Finance determines the 500 most valuable and strongest brands in the world. Rankings by industry and country are available.
Oracle outlines the three main classifications of loyalty and focuses on how brands can leverage emotional connection to build stronger brand loyalty.
Check out this ranking from Ipsos to learn the top ten influential brands in Canada and gain insight on the path to influence.
The New Sneaker’s Energy Return Technology is Showcased in an Unexpected Ad Starring Conor McGregor by Deutsch New York BOSTON, Mass. – January 13, 2020 – Today, Reebok announces the upcoming launch of Zig Kinetica, a transformative new silhouette that channels and returns energy with every stride you take. Zig Kinetica drops globally on February […]
In its 38th year as a Kansas City-based advertising agency, MBB has undergone a complete rebrand, including new positioning and website. This is only the second rebrand in the company’s nearly four-decade history. Two MBB partners, Jim Brown and Shan Neely, discuss how the new brand reflects the history of MBB while representing the […]
Kantar discusses media and digital predictions for 2020.
Check out these best and most valuable brand rankings from various sources.
PwC surveyed 3,521 consumers in Australia, France, Germany, Italy, Japan, Mexico and the UK to understand their perceptions of Canadian brands. Although the results indicate a positive opinion of Canadian goods, Canadian companies have fallen short on taking advantage of the opportunity to expand.
Sonic branding uses audio cues to reinforce brand identity. Learn about the most memorable sonic brands and best practices to create a winning audio logo for your client.
In this global survey, Ipsos reveals consumer trust levels in brands, advertising, society, business, and more.
Crestline Custom Promotional Products surveyed U.S. consumers to learn which brand mascots are the most memorable and why.
AKRON, Ohio (June 19, 2019) — Hitchcock Fleming & Associates, Inc. (hfa), a full-service ad agency in Akron, Ohio, announced that it will be partnering with EMPI, Inc. (EMPI), of Anaheim, California, maker and distributor of branded automotive aftermarket parts for vintage Volkswagen vehicles, modern Volkswagen vehicles, and other vehicle brands. EMPI has chosen hfa […]
AKRON, Ohio (June 4, 2019) — Hitchcock Fleming & Associates, Inc. (hfa), a full-service ad agency in Akron, Ohio, announced that it will be working with Hitachi Healthcare Americas (Hitachi), a global leader in the manufacturing and supply of best-in-class medical imaging technologies for healthcare providers. hfa is leveraging its full suite of services to […]
With more and more people moving towards reducing meat and following a flexitarian lifestyle, savvy marketers should focus on appealing to those consumers to drive interest in plant-based foods, according to the latest piece from Stacie Calabrese, Manager, 4A’s Research.
Ipsos conducted research in the supermarket, mobile network, automotive, and online retail sectors in Great Britain, Chile, and Canada. The purpose of the survey was to learn of consumers’ recent experiences with a brand, and how the product or service matched up to what was promised.
Edelman surveyed consumers across eight countries about their trust in brands and discovers how it affects buying habits.
DoSomething Strategic surveyed Gen Z to learn about their awareness of brand support of social causes/issues/platforms, how they find out about a brand’s association with a cause, and whether a brand’s support for a cause motivates them to purchase from the brand.
Deloitte released its annual global Millennial survey — also featuring Gen Z insights — that highlights general attitudes and workplace behaviors.
Lippincott provides naming best practices for brand leaders launching new offerings.
Morning Consult measures favorability, trust, community impact, and Net Promoter Score to rank Gen Z’s most loved brands. Rankings by gender, race, political ideology, and location are included.
OC&C Strategy and Viga provides insights into the values and attitudes of Gen Z around the world and outlines action points brands can use to reach them.
IRI reveals the top CPG new product launches of 2018 and provides insights into the factors that led to their success.