It can take years to build a reputation, but only seconds to destroy one.
Culture. Training. And strong people. That’s what you need.
GlobalData examines the top innovations in the food and CPG space and provides successful examples from around the world for each.
Learn how DTC brands are changing the ad agency model in this insights piece from Marsha Appel, SVP, 4A’s Research.
WARC highlights key marketing trends for 2019.
Kantar discusses media and digital predictions for 2019.
IRI examines consumer attitudes towards private label CPG products across generations, income levels, and region.
Check out these best and most valuable brand rankings from various sources.
Ipsos has released results of its inaugural survey on brands that have the most influence on the South African consumer. Discover which brands made the top ten overall and the leading brands in 13 individual sectors.
The YouGov Brand Index ranks the top brands in the U.S. and around the world in a variety of categories.
Alliance Data developed rules to help brands better connect with Gen Z and Millennial consumers to gain their loyalty.
Euromonitor has published an excellent global report focusing on how brands are creating interactive experiences to build engagement with consumers.
Edelman surveyed consumers in nine countries to measure their attitudes toward social media and brands. In this paper, discover the consumer trust level in social media, top concerns, and the benefits and risks of using the medium. Edelman also recommends three actions for brands to take to build trust with consumers.
Kantar Millward Brown reveals strategies for brand growth and provides seven steps to successfully incorporate disruption into the marketing mix.
Check out this year’s winners of the Nielsen Design Impact Award, as well as case studies on their successful packaging redesign.
In this paper, Ipsos talks about the reasons some companies succeed and others fail in Africa.
See how Canadian and American consumers rank the most trusted CPG brands in BrandSpark’s annual ranking.