Brand Management

Put your best foot forward. On every step.

It can take years to build a reputation, but only seconds to destroy one.
Culture. Training. And strong people. That’s what you need.

Index of Online Excellence 2018: Ranking of the World’s Best Online Corporate Communications

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Bowen Craggs & Co ranks the top 30 companies who use their website and social media the most effectively.

WARC’s Toolkit 2018

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WARC highlights five key marketing trends for 2018.

Global 500 2018

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Brand Finance determines the world’s most powerful and the most valuable brands in this annual global report. Rankings by industry and country are available.

Best and Most Valuable Brand Rankings

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Check out these best and most valuable brand rankings from various sources.

The Power of Provenance: Shaping Brands in a Changing World

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IHG’s annual report outlines consumer trends and best practices both hotel and non-hotel brands can use to strengthen consumer relationships and grow brand loyalty.

Brand Growth: More People, More Often or Both?

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Ipsos explains its belief that the key to growing brands comes from brand penetration, share of spend from existing customers, and brand accessibility. Learn more in this research conducted across six categories in Australia, France, Italy and the UK.

Brand Leaders in the UK

Mintel shares how brands in the UK can benefit from their endeavors to better society, plus find out what consumers admire about Colgate, Nivea, M&S, and Dyson.

The Reputation Council Report 2017

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Ipsos conducted a survey of 127 communications leaders in 22 countries to learn how the current communications landscape is impacting reputation management and the corporate environment. Some of the topics examined include reputation by industry, corporate activism, commmunication with millennials, and equity flow.

The Comeback Kids: Lessons from Successful Turnarounds

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The Boston Consulting Group identified the five critical elements of a successful company turnaround after significant revenue and profit margin losses.

Loyalty Deciphered: How Emotions Drive Genuine Engagement

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Capgemini explores loyalty from an emotional perspective to identify the drivers that brands can harness to build meaningful loyalty with consumers.

Made in Russia: 8 Brands for Cross-Border Consumers

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This article from Practical Ecommerce identifies eight consumer brands in four industries that are popular in Russia and that could appeal to cross-border buyers.

Identity Guidelines Checklist

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This checklist from Tenet Partners serves as a useful reference guide when creating a brand identity.

“Made In” Matters…or Does It? How Consumer Perceptions about Country of Origin Are Translating to Purchasing Behaviors around the World

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In this annual global survey across 63 countries, Nielsen studies consumer preferences toward global/multinational brands vs. locally-produced brands. The new findings indicate a shift towards global brands in most categories. Check out more results for 30+ categories and seven geographical regions.

Prophet Brand Relevance Index

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Check out this annual ranking from Prophet to learn the top 50 brands Americans, Germans, Chinese, and British can’t live without.

Private Label 2017

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IRI examines the growing popularity of private label products in this report.