It can take years to build a reputation, but only seconds to destroy one.
Culture. Training. And strong people. That’s what you need.
The YouGov Brand Index ranks the top brands in the U.S. and around the world in a variety of categories.
Alliance Data developed rules to help brands better connect with Gen Z and Millennial consumers to gain their loyalty.
Euromonitor has published an excellent global report focusing on how brands are creating interactive experiences to build engagement with consumers.
Edelman surveyed consumers in nine countries to measure their attitudes toward social media and brands. In this paper, discover the consumer trust level in social media, top concerns, and the benefits and risks of using the medium. Edelman also recommends three actions for brands to take to build trust with consumers.
Kantar Millward Brown reveals strategies for brand growth and provides seven steps to successfully incorporate disruption into the marketing mix.
Check out these best and most valuable brand rankings from various sources.
Check out this year’s winners of the Nielsen Design Impact Award, as well as case studies on their successful packaging redesign.
In this paper, Ipsos talks about the reasons some companies succeed and others fail in Africa.
See how Canadian and American consumers rank the most trusted CPG brands in BrandSpark’s annual ranking.
Mintel reveals that Canadian young adults are an an attractive target for marketers. In this infographic, you will get tips on the right messaging and media channels to effectively reach them and win their brand loyalty.
Starco Brands (OTC: STCB) today announced it has entered into a strategic partnership with Deutsch, a creative agency owned by Interpublic Group (NYSE: IPG), to serve as Starco Brands’ marketing agency of record.
Budweiser made a splash on this year’s Super Bowl with a commercial called “Stand by You,” which told the story of the company’s effort to provide emergency drinking water to communities in need during natural disasters.
IRI reveals the top CPG new product launches of 2017 and provides insights into the factors that led to their success.
Schneider Associates identifies the top new products of last year, as well insights into what motivates consumers to try and buy new products.
Agency will Focus on Corporate Communications, Public Relations and Media Relations. Jacksonville, Fla. – April 3, 2018 – On Ideas has announced a partnership with The Fresh Market, a specialty grocery retailer, as its agency of record.