Brand Management

Put your best foot forward. On every step.

It can take years to build a reputation, but only seconds to destroy one.
Culture. Training. And strong people. That’s what you need.

Reinvent or Reinforce? The Go-Big-Or-Go Home Reality of Naming a Modern Offering

Research Services

Lippincott provides naming best practices for brand leaders launching new offerings.

A Generation Without Borders: Embracing Gen Z

Research Services

OC&C Strategy and Viga provides insights into the values and attitudes of Gen Z around the world and outlines action points brands can use to reach them.

New Product Pacesetters

Research Services

IRI reveals the top CPG new product launches of 2018 and provides insights into the factors that led to their success.

The Reputation Council Report

Research Services

Ipsos surveys communications leaders from around the world to identify current trends in reputation management.

Insights from 4A’s Research | Riding the CBD High

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CBD is everywhere! Learn about CBD consumer segments, advertising regulations, and best practices in marketing CBD product in this article by Stacie Calabrese, Manager, 4A’s Research.

Insights from 4A’s Research | Brand Loyalty: Breaking Up is Hard to Do

Research Services

4A’s Research partnered with Researchscape to survey 1,000 consumers on the brands they love, how they find new products, and factors that cause them to stop buying a brand.

Best and Most Valuable Brand Rankings

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Check out these best and most valuable brand rankings from various sources.

The Most Influential Brands in Canada 2018

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Check out this ranking from Ipsos to learn the top ten influential brands in Canada, the fast movers, and five key drivers of influence.

Global 500 2019

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Brand Finance determines the 500 most valuable and strongest brands in the world. Rankings by industry and country are available.

250 Direct Brands to Watch

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This report from the IAB identifies the top 250 direct-to-consumer brands. It includes rankings overall, rankings by ten categories, and much more.

Reality Bytes: The Digital Experience is the Human Experience

Research Services

WP Engine and the Center for Generational Kinetics studies the online habits of Gen Z and outlines how brands can target them more effectively.

Insta-branding | The Impact of Instagram on the Orthodoxies of Traditional Branding

4A's Member

Ogilvy examines how smaller brands are redefining the traditional rules of advertising and marketing by using Instagram to connect directly with their consumers.

2019 BrandSpark Most Trusted Awards

Research Services

See how Canadian and American consumers rank the most trusted CPG brands in BrandSpark’s annual ranking.

Customer Loyalty Engagement Index

Research Services

Brand Keys examines customers’ relationships with brands and ranks leading brands in 90 categories.

Brand Leaders in the UK

In this infographic from Mintel, see how readily available products, ethical considerations, and wide exposure impact brand leadership in the UK.