Brand Management

Put your best foot forward. On every step.

It can take years to build a reputation, but only seconds to destroy one.
Culture. Training. And strong people. That’s what you need.

Best Brands 2018

Research Services

The YouGov Brand Index ranks the top brands in the U.S. and around the world in a variety of categories.

The Rules of NextGen Loyalty

Research Services

Alliance Data developed rules to help brands better connect with Gen Z and Millennial consumers to gain their loyalty. 

Experience More: In the Moment

Euromonitor has published an excellent global report focusing on how brands are creating interactive experiences to build engagement with consumers.

2018 Edelman Trust Barometer: Brands and Social Media

Research Services

Edelman surveyed consumers in nine countries to measure their attitudes toward social media and brands. In this paper, discover the consumer trust level in social media, top concerns, and the benefits and risks of using the medium. Edelman also recommends three actions for brands to take to build trust with consumers.

How Disruption Can Fuel Brand Growth

Kantar Millward Brown reveals strategies for brand growth and provides seven steps to successfully incorporate disruption into the marketing mix.

Best and Most Valuable Brand Rankings

Research Services

Check out these best and most valuable brand rankings from various sources.

Nielsen Design Impact Award Chronicles

Research Services

Check out this year’s winners of the Nielsen Design Impact Award, as well as case studies on their successful packaging redesign.

Brand Building in Africa: Demystifying the African Marketplace

Research Services

In this paper, Ipsos talks about the reasons some companies succeed and others fail in Africa.

2018 BrandSpark Most Trusted Awards

Research Services

See how Canadian and American consumers rank the most trusted CPG brands in BrandSpark’s annual ranking.

Marketing to Young Adults in Canada

Mintel reveals that Canadian young adults are an an attractive target for marketers. In this infographic, you will get tips on the right messaging and media channels to effectively reach them and win their brand loyalty.

Starco Brands Announces Global Partnership With Deutsch

4A's Member

Starco Brands (OTC: STCB) today announced it has entered into a strategic partnership with Deutsch, a creative agency owned by Interpublic Group (NYSE: IPG), to serve as Starco Brands’ marketing agency of record.

Inside Bud’s Purpose – Driven Marketing

Budweiser made a splash on this year’s Super Bowl with a commercial called “Stand by You,” which told the story of the company’s effort to provide emergency drinking water to communities in need during natural disasters.

New Product Pacesetters

Research Services

IRI reveals the top CPG new product launches of 2017 and provides insights into the factors that led to their success.

Most Memorable New Product Launch Survey

Research Services

Schneider Associates identifies the top new products of last year, as well insights into what motivates consumers to try and buy new products.

The Fresh Market Selects On Ideas as its Agency of Record

4A's Member

Agency will Focus on Corporate Communications, Public Relations and Media Relations. Jacksonville, Fla. – April 3, 2018 – On Ideas has announced a partnership with The Fresh Market, a specialty grocery retailer, as its agency of record.