Brand Management

Put your best foot forward. On every step.

It can take years to build a reputation, but only seconds to destroy one.
Culture. Training. And strong people. That’s what you need.

Marketing Through a Crisis: Balancing Business with Humanity

4A's Member

Vladimir Jones provides tips on how to balance opportunity and data with humanity in this unprecedented time.

Consumer Sentiment Towards Brands During COVID-19

Research Services

4A’s Research surveyed 1000 consumers to understand how consumers feel about brand communication during the pandemic and learn how COVID-19 is changing people’s daily routines.

Global 500 2020 |

Research Services

Brand Finance determines the 500 most valuable and strongest brands in the world. Rankings by industry and country are available.

Why an Emotional Connection Matters in Loyalty and How to Achieve It

4A's Member

Oracle outlines the three main classifications of loyalty and focuses on how brands can leverage emotional connection to build stronger brand loyalty.

The Most Influential Brands in Canada 2019 |

Research Services

Check out this ranking from Ipsos to learn the top ten influential brands in Canada and gain insight on the path to influence.

Reebok Will Channel the Energy in Every Step with the Launch of the Transformative Zig Kinetica

The New Sneaker’s Energy Return Technology is Showcased in an Unexpected Ad Starring Conor McGregor by Deutsch New York BOSTON, Mass. – January 13, 2020 – Today, Reebok announces the upcoming launch of Zig Kinetica, a transformative new silhouette that channels and returns energy with every stride you take. Zig Kinetica drops globally on February […]

See the New MBB

  In its 38th year as a Kansas City-based advertising agency, MBB has undergone a complete rebrand, including new positioning and website. This is only the second rebrand in the company’s nearly four-decade history. Two MBB partners, Jim Brown and Shan Neely, discuss how the new brand reflects the history of MBB while representing the […]

Media Trends & Predictions 2020

Research Services

Kantar discusses media and digital predictions for 2020.

Best and Most Valuable Brand Rankings |

Research Services

Check out these best and most valuable brand rankings from various sources.

Made in Canada |

Research Services

PwC surveyed 3,521 consumers in Australia, France, Germany, Italy, Japan, Mexico and the UK to understand their perceptions of Canadian brands. Although the results indicate a positive opinion of Canadian goods, Canadian companies have fallen short on taking advantage of the opportunity to expand.

Insights from 4A’s Research | Sonic Branding Comes in With a Ping

Research Services

Sonic branding uses audio cues to reinforce brand identity. Learn about the most memorable sonic brands and best practices to create a winning audio logo for your client.

Trust: The Truth? |

Research Services

In this global survey, Ipsos reveals consumer trust levels in brands, advertising, society, business, and more.

America’s Most Memorable Mascots

Research Services

Crestline Custom Promotional Products surveyed U.S. consumers to learn which brand mascots are the most memorable and why.

hfa to Drive Creative Campaign and Brand Development for EMPI

4A's Member

AKRON, Ohio (June 19, 2019) — Hitchcock Fleming & Associates, Inc. (hfa), a full-service ad agency in Akron, Ohio, announced that it will be partnering with EMPI, Inc. (EMPI), of Anaheim, California, maker and distributor of branded automotive aftermarket parts for vintage Volkswagen vehicles, modern Volkswagen vehicles, and other vehicle brands. EMPI has chosen hfa […]

hfa to Develop Strategic Brand Positioning for Hitachi Healthcare Americas

4A's Member

AKRON, Ohio (June 4, 2019) — Hitchcock Fleming & Associates, Inc. (hfa), a full-service ad agency in Akron, Ohio, announced that it will be working with Hitachi Healthcare Americas (Hitachi), a global leader in the manufacturing and supply of best-in-class medical imaging technologies for healthcare providers. hfa is leveraging its full suite of services to […]

Insights from 4A’s Research | Plant-Based? I’ll Have What She’s Having!

Research Services

With more and more people moving towards reducing meat and following a flexitarian lifestyle, savvy marketers should focus on appealing to those consumers to drive interest in plant-based foods, according to the latest piece from Stacie Calabrese, Manager, 4A’s Research.

Mind the Gap: Why What a Brand Promises and What It Delivers Matter |

Research Services

Ipsos conducted research in the supermarket, mobile network, automotive, and online retail sectors in Great Britain, Chile, and Canada. The purpose of the survey was to learn of consumers’ recent experiences with a brand, and how the product or service matched up to what was promised.

Edelman Trust Barometer: In Brands We Trust |

Research Services

Edelman surveyed consumers across eight countries about their trust in brands and discovers how it affects buying habits.

Cause is Working, Your Marketing Isn’t

Research Services

DoSomething Strategic surveyed Gen Z to learn about their awareness of brand support of social causes/issues/platforms, how they find out about a brand’s association with a cause, and whether a brand’s support for a cause motivates them to purchase from the brand. 

2019 Deloitte Millennial Survey |

Research Services

Deloitte released its annual global Millennial survey — also featuring Gen Z insights — that highlights general attitudes and workplace behaviors. 

Reinvent or Reinforce? The Go-Big-Or-Go Home Reality of Naming a Modern Offering

Research Services

Lippincott provides naming best practices for brand leaders launching new offerings.

Gen Z’s Most Loved Brands

Research Services

Morning Consult measures favorability, trust, community impact, and Net Promoter Score to rank Gen Z’s most loved brands. Rankings by gender, race, political ideology, and location are included.

A Generation Without Borders: Embracing Gen Z

Research Services

OC&C Strategy and Viga provides insights into the values and attitudes of Gen Z around the world and outlines action points brands can use to reach them.

New Product Pacesetters

Research Services

IRI reveals the top CPG new product launches of 2018 and provides insights into the factors that led to their success.