Brand Management

Put your best foot forward. On every step.

It can take years to build a reputation, but only seconds to destroy one.
Culture. Training. And strong people. That’s what you need.

Best and Most Valuable Brand Rankings |

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Check out these best and most valuable brand rankings from various sources.

Made in Canada |

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PwC surveyed 3,521 consumers in Australia, France, Germany, Italy, Japan, Mexico and the UK to understand their perceptions of Canadian brands. Although the results indicate a positive opinion of Canadian goods, Canadian companies have fallen short on taking advantage of the opportunity to expand.

Insights from 4A’s Research | Sonic Branding Comes in With a Ping

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Sonic branding uses audio cues to reinforce brand identity. Learn about the most memorable sonic brands and best practices to create a winning audio logo for your client.

Trust: The Truth? |

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In this global survey, Ipsos reveals consumer trust levels in brands, advertising, society, business, and more.

America’s Most Memorable Mascots

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Crestline Custom Promotional Products surveyed U.S. consumers to learn which brand mascots are the most memorable and why.

hfa to Drive Creative Campaign and Brand Development for EMPI

4A's Member

AKRON, Ohio (June 19, 2019) — Hitchcock Fleming & Associates, Inc. (hfa), a full-service ad agency in Akron, Ohio, announced that it will be partnering with EMPI, Inc. (EMPI), of Anaheim, California, maker and distributor of branded automotive aftermarket parts for vintage Volkswagen vehicles, modern Volkswagen vehicles, and other vehicle brands. EMPI has chosen hfa […]

hfa to Develop Strategic Brand Positioning for Hitachi Healthcare Americas

4A's Member

AKRON, Ohio (June 4, 2019) — Hitchcock Fleming & Associates, Inc. (hfa), a full-service ad agency in Akron, Ohio, announced that it will be working with Hitachi Healthcare Americas (Hitachi), a global leader in the manufacturing and supply of best-in-class medical imaging technologies for healthcare providers. hfa is leveraging its full suite of services to […]

Insights from 4A’s Research | Plant-Based? I’ll Have What She’s Having!

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With more and more people moving towards reducing meat and following a flexitarian lifestyle, savvy marketers should focus on appealing to those consumers to drive interest in plant-based foods, according to the latest piece from Stacie Calabrese, Manager, 4A’s Research.

Mind the Gap: Why What a Brand Promises and What It Delivers Matter |

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Ipsos conducted research in the supermarket, mobile network, automotive, and online retail sectors in Great Britain, Chile, and Canada. The purpose of the survey was to learn of consumers’ recent experiences with a brand, and how the product or service matched up to what was promised.

Edelman Trust Barometer: In Brands We Trust |

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Edelman surveyed consumers across eight countries about their trust in brands and discovers how it affects buying habits.

Cause is Working, Your Marketing Isn’t

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DoSomething Strategic surveyed Gen Z to learn about their awareness of brand support of social causes/issues/platforms, how they find out about a brand’s association with a cause, and whether a brand’s support for a cause motivates them to purchase from the brand. 

2019 Deloitte Millennial Survey |

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Deloitte released its annual global Millennial survey — also featuring Gen Z insights — that highlights general attitudes and workplace behaviors. 

Reinvent or Reinforce? The Go-Big-Or-Go Home Reality of Naming a Modern Offering

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Lippincott provides naming best practices for brand leaders launching new offerings.

Gen Z’s Most Loved Brands

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Morning Consult measures favorability, trust, community impact, and Net Promoter Score to rank Gen Z’s most loved brands. Rankings by gender, race, political ideology, and location are included.

A Generation Without Borders: Embracing Gen Z

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OC&C Strategy and Viga provides insights into the values and attitudes of Gen Z around the world and outlines action points brands can use to reach them.

New Product Pacesetters

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IRI reveals the top CPG new product launches of 2018 and provides insights into the factors that led to their success.

The Reputation Council Report |

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Ipsos surveys communications leaders from around the world to identify current trends in reputation management.

Insights from 4A’s Research | Riding the CBD High

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CBD is everywhere! Learn about CBD consumer segments, advertising regulations, and best practices in marketing CBD product in this article by Stacie Calabrese, Manager, 4A’s Research.

Insights from 4A’s Research | Brand Loyalty: Breaking Up is Hard to Do

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4A’s Research partnered with Researchscape to survey 1,000 consumers on the brands they love, how they find new products, and factors that cause them to stop buying a brand.

The Most Influential Brands in Canada 2018 |

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Check out this ranking from Ipsos to learn the top ten influential brands in Canada, the fast movers, and five key drivers of influence.

Global 500 2019 |

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Brand Finance determines the 500 most valuable and strongest brands in the world. Rankings by industry and country are available.

250 Direct Brands to Watch |

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This report from the IAB identifies the top 250 direct-to-consumer brands. It includes rankings overall, rankings by ten categories, and much more.

Reality Bytes: The Digital Experience is the Human Experience

Research Services

WP Engine and the Center for Generational Kinetics studies the online habits of Gen Z and outlines how brands can target them more effectively.

Insta-branding | The Impact of Instagram on the Orthodoxies of Traditional Branding

4A's Member

Ogilvy examines how smaller brands are redefining the traditional rules of advertising and marketing by using Instagram to connect directly with their consumers.