Brand Management

Put your best foot forward. On every step.

It can take years to build a reputation, but only seconds to destroy one.
Culture. Training. And strong people. That’s what you need.

We’re Watching You | Consumers Demand Actions from Brands

Research Services

4A’s Research surveyed 500 White and 500 Black consumers to learn the actions consumers want to see from brands in support of the Black Lives Matter Movement.

Becoming a Brave Brand

4A's Member

Vladimir Jones provides guidance on how brands can meaningfully take a stand and evolve in today’s world. 

The Most Innovative Companies 2020

Research Services

BCG lists the top 50 most innovative companies in the world and provides best practices companies can follow to establish innovative cultures. 

Best and Most Valuable Brand Rankings

Research Services

Check out these best and most valuable brand rankings from various sources.

COVID-19: Impact on CPG and Retail

Research Services

IRi provides an overview on what’s happening across key markets and implications and guidance for CPG manufacturers and retailers to support consumers during the crisis.

Consumer Attitudes Toward Advertising During COVID-19

4A’s Research partnered with Instapanel to survey consumers across the U.S. to learn their thoughts on advertising during the coronavirus pandemic.

New Product Pacesetters

Research Services

IRI reveals the top CPG new product launches of 2019 and provides insights into the factors that led to their success.

COVID-19 Media Insights from Camelot

We’ve all been inundated with a seemingly endless array of information about the coronavirus, which has had a profound impact on all aspects of our lives – including media consumption.  The team at Camelot Strategic Marketing & Media has pulled together many of the more relevant articles and analyses from our media and research partners […]

Consumer Awareness of Brands Doing Good During COVID-19

Research Services

In our newest survey, 4A’s Research learns what brand relief efforts and actions are making an impact on consumers.

Peter Field’s Seven Lessons for Advertising During a Recession |

Research Services

Peter Field looks back at the lessons learned during the 2008 recession and adapts them to help ad agencies and brands emerge from the current coronavirus pandemic much stronger.

Taking Stock with Teens |

Research Services

Piper Sandler releases its semi-annual report featuring teen shopping behaviors, spending patterns, and favorite brands in a variety of industries.

Marketing Through a Crisis: Balancing Business with Humanity

4A's Member

Vladimir Jones provides tips on how to balance opportunity and data with humanity in this unprecedented time.

BrandSpark Most Trusted Awards |

Research Services

See how Canadian and American consumers rank the most trusted CPG brands in BrandSpark’s annual ranking.

Consumer Sentiment Towards Brands During COVID-19

Research Services

4A’s Research surveyed 1000 consumers to understand how consumers feel about brand communication during the pandemic and learn how COVID-19 is changing people’s daily routines.

Global 500 2020 |

Research Services

Brand Finance determines the 500 most valuable and strongest brands in the world. Rankings by industry and country are available.

Why an Emotional Connection Matters in Loyalty and How to Achieve It

4A's Member

Oracle outlines the three main classifications of loyalty and focuses on how brands can leverage emotional connection to build stronger brand loyalty.

The Most Influential Brands in Canada 2019 |

Research Services

Check out this ranking from Ipsos to learn the top ten influential brands in Canada and gain insight on the path to influence.

Branded Content Guide 2020 |

Research Services

IAB Canada published this white paper with information on branded content, including dos and don’ts, examples in practice, and more.

Reebok Will Channel the Energy in Every Step with the Launch of the Transformative Zig Kinetica

The New Sneaker’s Energy Return Technology is Showcased in an Unexpected Ad Starring Conor McGregor by Deutsch New York BOSTON, Mass. – January 13, 2020 – Today, Reebok announces the upcoming launch of Zig Kinetica, a transformative new silhouette that channels and returns energy with every stride you take. Zig Kinetica drops globally on February […]

Challenger Brands |

Check out this Mintel infographic to learn what motivates consumers to try new brands.

See the New MBB

  In its 38th year as a Kansas City-based advertising agency, MBB has undergone a complete rebrand, including new positioning and website. This is only the second rebrand in the company’s nearly four-decade history. Two MBB partners, Jim Brown and Shan Neely, discuss how the new brand reflects the history of MBB while representing the […]

Media Trends & Predictions 2020

Research Services

Kantar discusses media and digital predictions for 2020.

Made in Canada |

Research Services

PwC surveyed 3,521 consumers in Australia, France, Germany, Italy, Japan, Mexico and the UK to understand their perceptions of Canadian brands. Although the results indicate a positive opinion of Canadian goods, Canadian companies have fallen short on taking advantage of the opportunity to expand.

Insights from 4A’s Research | Sonic Branding Comes in With a Ping

Research Services

Sonic branding uses audio cues to reinforce brand identity. Learn about the most memorable sonic brands and best practices to create a winning audio logo for your client.