Brand Management

Put your best foot forward. On every step.

It can take years to build a reputation, but only seconds to destroy one.
Culture. Training. And strong people. That’s what you need.

Favorite Innovations of 2018

GlobalData examines the top innovations in the food and CPG space and provides successful examples from around the world for each.

Insights from 4A’s Research | Direct-to-Consumer: A Revolutionary New Concept?

Research Services

Learn how DTC brands are changing the ad agency model in this insights piece from Marsha Appel, SVP, 4A’s Research.

WARC’s Toolkit 2019

WARC highlights key marketing trends for 2019.

Media Predictions 2019

Kantar discusses media and digital predictions for 2019.

Private Label 2018: Evolution of Private Label in a Transforming Marketplace

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IRI examines consumer attitudes towards private label CPG products across generations, income levels, and region.

Best and Most Valuable Brand Rankings

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Check out these best and most valuable brand rankings from various sources.

The Most Influential Brands in South Africa

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Ipsos has released results of its inaugural survey on brands that have the most influence on the South African consumer. Discover which brands made the top ten overall and the leading brands in 13 individual sectors.

Best Brands 2018

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The YouGov Brand Index ranks the top brands in the U.S. and around the world in a variety of categories.

The Rules of NextGen Loyalty

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Alliance Data developed rules to help brands better connect with Gen Z and Millennial consumers to gain their loyalty. 

Experience More: In the Moment

Euromonitor has published an excellent global report focusing on how brands are creating interactive experiences to build engagement with consumers.

2018 Edelman Trust Barometer: Brands and Social Media

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Edelman surveyed consumers in nine countries to measure their attitudes toward social media and brands. In this paper, discover the consumer trust level in social media, top concerns, and the benefits and risks of using the medium. Edelman also recommends three actions for brands to take to build trust with consumers.

How Disruption Can Fuel Brand Growth

Kantar Millward Brown reveals strategies for brand growth and provides seven steps to successfully incorporate disruption into the marketing mix.

Nielsen Design Impact Award Chronicles

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Check out this year’s winners of the Nielsen Design Impact Award, as well as case studies on their successful packaging redesign.

Brand Building in Africa: Demystifying the African Marketplace

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In this paper, Ipsos talks about the reasons some companies succeed and others fail in Africa.

2018 BrandSpark Most Trusted Awards

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See how Canadian and American consumers rank the most trusted CPG brands in BrandSpark’s annual ranking.