It can take years to build a reputation, but only seconds to destroy one.
Culture. Training. And strong people. That’s what you need.
Check out this ranking from Ipsos to learn the top ten influential brands in Canada, the fast movers, and five key drivers of influence.
Brand Finance determines the 500 most valuable and strongest brands in the world. Rankings by industry and country are available.
Check out these best and most valuable brand rankings from various sources.
This report from the IAB identifies the top 250 direct-to-consumer brands. It includes rankings overall, rankings by ten categories, and much more.
WP Engine and the Center for Generational Kinetics studies the online habits of Gen Z and outlines how brands can target them more effectively.
Ogilvy examines how smaller brands are redefining the traditional rules of advertising and marketing by using Instagram to connect directly with their consumers.
See how Canadian and American consumers rank the most trusted CPG brands in BrandSpark’s annual ranking.
Brand Keys examines customers’ relationships with brands and ranks leading brands in 90 categories.
In this infographic from Mintel, see how readily available products, ethical considerations, and wide exposure impact brand leadership in the UK.
GlobalData examines the top innovations in the food and CPG space and provides successful examples from around the world for each.
Learn how DTC brands are changing the ad agency model in this insights piece from Marsha Appel, SVP, 4A’s Research.
In this global survey from Accenture, discover how a brand’s identity can influence the consumer purchasing process. Learn how factors such as geography, product category, brand maturity, demographics, and ecosystem readiness impact brands in varying degrees. Tips on effective brand strategies are also identified.
WARC highlights key marketing trends for 2019.
Kantar discusses media and digital predictions for 2019.
IRI examines consumer attitudes towards private label CPG products across generations, income levels, and region.