It can take years to build a reputation, but only seconds to destroy one.
Culture. Training. And strong people. That’s what you need.
Lippincott provides naming best practices for brand leaders launching new offerings.
OC&C Strategy and Viga provides insights into the values and attitudes of Gen Z around the world and outlines action points brands can use to reach them.
IRI reveals the top CPG new product launches of 2018 and provides insights into the factors that led to their success.
Ipsos surveys communications leaders from around the world to identify current trends in reputation management.
CBD is everywhere! Learn about CBD consumer segments, advertising regulations, and best practices in marketing CBD product in this article by Stacie Calabrese, Manager, 4A’s Research.
4A’s Research partnered with Researchscape to survey 1,000 consumers on the brands they love, how they find new products, and factors that cause them to stop buying a brand.
Check out these best and most valuable brand rankings from various sources.
Check out this ranking from Ipsos to learn the top ten influential brands in Canada, the fast movers, and five key drivers of influence.
Brand Finance determines the 500 most valuable and strongest brands in the world. Rankings by industry and country are available.
This report from the IAB identifies the top 250 direct-to-consumer brands. It includes rankings overall, rankings by ten categories, and much more.
WP Engine and the Center for Generational Kinetics studies the online habits of Gen Z and outlines how brands can target them more effectively.
Ogilvy examines how smaller brands are redefining the traditional rules of advertising and marketing by using Instagram to connect directly with their consumers.
See how Canadian and American consumers rank the most trusted CPG brands in BrandSpark’s annual ranking.
Brand Keys examines customers’ relationships with brands and ranks leading brands in 90 categories.
In this infographic from Mintel, see how readily available products, ethical considerations, and wide exposure impact brand leadership in the UK.