Brand Management

Put your best foot forward. On every step.

It can take years to build a reputation, but only seconds to destroy one.
Culture. Training. And strong people. That’s what you need.

The Most Influential Brands in Canada 2018

Research Services

Check out this ranking from Ipsos to learn the top ten influential brands in Canada, the fast movers, and five key drivers of influence.

Global 500 2019

Research Services

Brand Finance determines the 500 most valuable and strongest brands in the world. Rankings by industry and country are available.

Best and Most Valuable Brand Rankings

Research Services

Check out these best and most valuable brand rankings from various sources.

250 Direct Brands to Watch

Research Services

This report from the IAB identifies the top 250 direct-to-consumer brands. It includes rankings overall, rankings by ten categories, and much more.

Reality Bytes: The Digital Experience is the Human Experience

Research Services

WP Engine and the Center for Generational Kinetics studies the online habits of Gen Z and outlines how brands can target them more effectively.

Insta-branding | The Impact of Instagram on the Orthodoxies of Traditional Branding

4A's Member

Ogilvy examines how smaller brands are redefining the traditional rules of advertising and marketing by using Instagram to connect directly with their consumers.

2019 BrandSpark Most Trusted Awards

Research Services

See how Canadian and American consumers rank the most trusted CPG brands in BrandSpark’s annual ranking.

Customer Loyalty Engagement Index

Research Services

Brand Keys examines customers’ relationships with brands and ranks leading brands in 90 categories.

Brand Leaders in the UK

In this infographic from Mintel, see how readily available products, ethical considerations, and wide exposure impact brand leadership in the UK.

Favorite Innovations of 2018

GlobalData examines the top innovations in the food and CPG space and provides successful examples from around the world for each.

Insights from 4A’s Research | Direct-to-Consumer: A Revolutionary New Concept?

Research Services

Learn how DTC brands are changing the ad agency model in this insights piece from Marsha Appel, SVP, 4A’s Research.

To Affinity and Beyond: From Me to We, the Rise of the Purpose-Led Brand

Research Services

In this global survey from Accenture, discover how a brand’s identity can influence the consumer purchasing process. Learn how factors such as geography, product category, brand maturity, demographics, and ecosystem readiness impact brands in varying degrees. Tips on effective brand strategies are also identified.

WARC’s Toolkit 2019

WARC highlights key marketing trends for 2019.

Media Predictions 2019

Kantar discusses media and digital predictions for 2019.

Private Label 2018: Evolution of Private Label in a Transforming Marketplace

Research Services

IRI examines consumer attitudes towards private label CPG products across generations, income levels, and region.