MAGNA’s latest global advertising forecast indicates that worldwide ad revenue is expected to grow by 6.4% to $551 billion in 2018. The U.S. is also expected to grow 6.4% to reach $207 billion.
Zenith predicts global ad spend will grow 4.5% in 2018, reaching $580 billion. In the U.S, ad expenditures in 2018 are expected to increase 3.3%.
Campaign Asia-Pacific and Kantar share results of their investigation into gender equality and sexual harassment in the media and marketing industry across the Asia-Pacific region.
360i created this go-to manual for understanding the complex voice ecosystem and shares what they learned over the past year exploring and executing voice.
Check out eMarketer’s latest estimates of media ad expenditures and digital ad spend around the world.
Enter Mobile Stü, a mobile recording studio founded by Mike Boston, that empowers kids to make their voices heard – anytime, anywhere – and express their frustrations, hopes, fears, and dreams in a positive way.
The 4A’s flagship conference, formerly known as Transformation, re-launched this spring as 4A’s Accelerate — a name that illustrates the speed of change required to thrive in today’s ever-changing marketplace.
The Wow Company has released the 2018 agency benchmark report resulting from its annual survey of independent agency owners in the UK. Topics include profits, confidence levels, how agencies price, AI, Brexit impact, top challenges, and more.
On March 6-7, Talent, HR and business leaders came together to tackle the real talent issues and explore practical solutions facing the industry today. This report shows highlights from the conference.
Prospect and PublicAffairsAsia share the findings from their survey of practitioners in the communications and corporate affairs industry in Asia Pacific.
Medialeader and Communicate, in association with Ad Age, have released the winners of the top creative agencies, media agencies, and campaigns in the the Middle East. The rankings are based on awards won at Cannes Lions, Dubai Lynx, Effie Awards and Festival of Media. Also, check out the separate ranking for the People’s Choice Awards.
Rakuten Marketing reveals five global marketing opportunities and fears for 2018.
The Future Today Institute forecasts emerging technology trends that will influence the advertising and public relation industry, as well as other sectors, in the year ahead.
EACA has published a guide to help European agencies learn how General Data Protection Regulation will affect targeted marketing campaigns and how personal data is to be handled. The publication provides a list of procedures that agencies can follow to become compliant and to minimize risks.
Dentsu Aegis estimates that global ad expenditures will grow to $589.5 billion in 2018.