Future of the Agency

What is the agency of the future? Explore the frontiers of forecasting, new business models, and technologies with us.

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MAGNA Advertising Forecasts | Summer 2019 Update

4A's Member

MAGNA releases its most recent ad forecasts. Top global and U.S. findings are featured.

GroupM Updates 2019 Worldwide Advertising Forecast

Research Services

GroupM has released its latest forecast of global ad spend across more than 60 territories through the end of 2019 and into 2020.

Dentsu Aegis Global Ad Spend Forecasts – June 2019

Research Services

Dentsu Aegis estimates that global ad expenditures will grow 3.6% in 2019 to reach $609.9 billion. In the US, ad spend is expected to grow 3.1% to $223.8 billion.

BenchPress Agency Survey 2019

Research Services

The Wow Company has released the 2019 agency benchmark report resulting from its annual survey of independent agency owners in the UK. Topics include growth rates, confidence levels, amount of time owners spend working, cash flow/invoicing/collecting payments, new business, and networking tips.

State of the Industry Report 2019

Research Services

Prospect and PublicAffairsAsia share the findings from their annual survey of practitioners in the communications and corporate affairs industry in Asia Pacific.

Global Intelligence Q4 2018

Research Services

Zenith has released its Q4 2018 issue of Global Intelligence with data and insights on the global advertising market. Topics include global ad spend growth by region and medium, spotlight on Singapore, marketing tech issues, focus on the automotive category, shoppable content, and digital channels.

Zenith Advertising Expenditure Forecasts-March 2019

Zenith predicts global ad spend will grow 4.7% in 2019, reaching $623 billion. In both 2020 and 2021, the growth rate is expected at 4.6%.  As for the U.S., ad expenditures are expected to increase 5.0% in 2019, 4.2% in 2020, and 4.8% in 2021.

Insights from 4A’s Research | Where the Agency Jobs Are

Marsha Appel, SVP, 4A’s Research uses her expertise in government data to examine the most current employment data for advertising, marketing, and public relations firms to rank the top cities for agency employment. Reasons behind changes in rankings, impact of the recession, and a look towards the future of agency employment are included in this article

2019 Tech Trends Report

Research Services

The Future Today Institute forecasts emerging technology trends that will influence the advertising, public relation, media, and journalism industries in the year ahead.

Advertising Expenditures in Japan

Research Services

Dentsu reports that 2018 advertising expenditures in Japan have increased 2.2% over last year. Read more here to see ad spend figures for 2014-2018, plus a breakdown of statistics by traditional media, Internet, promotional media, and by industry.

New Year Outlook | 2019 Survey Report

RSW/US explores the biggest challenges facing ad agencies from the perspectives of both marketers and ad agencies.

Outlook for Agency Holding Companies

Research Services

Brian Wieser of Pivotal Research Group provides perspective on the outlook for agency holding companies.

Media Predictions 2019

Kantar discusses media and digital predictions for 2019.

2019 Global Digital Ad Trends

Research Services

PubMatic has released its digital ad expenditure forecasts for 2019. U.S. and global ad spend predictions are provided for programmatic, mobile, video, private marketplace, and header bidding. The report also includes a section on inventory and ad quality.

The SoDA Report | Global Digital Outlook

Research Services

SoDA and Forrester feature research digital trends to watch, growth in digital marketing budgets, agency landscape trends, and client-agency relations.