Future of the Agency

What is the agency of the future? Explore the frontiers of forecasting, new business models, and technologies with us.

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New Year Outlook | 2019 Survey Report

RSW/US explores the biggest challenges facing ad agencies from the perspectives of both marketers and ad agencies.

Dentsu Aegis Global Ad Spend Forecasts – January 2019

Research Services

Dentsu Aegis estimates that global ad expenditures will grow 3.8% in 2019 to $625 billion. In the US, digital is expected to surpass TV’s share of ad spend for the first time.

Outlook for Agency Holding Companies

Research Services

Brian Wieser of Pivotal Research Group provides perspective on the outlook for agency holding companies.

Media Predictions 2019

Kantar discusses media and digital predictions for 2019.

2019 Global Digital Ad Trends

Research Services

PubMatic has released its digital ad expenditure forecasts for 2019. U.S. and global ad spend predictions are provided for programmatic, mobile, video, private marketplace, and header bidding. The report also includes a section on inventory and ad quality.

Zenith Advertising Expenditure Forecasts-December 2018

Zenith predicts global ad spend will grow 4.5% in 2018, reaching $581 billion. In the U.S, ad expenditures are expected to increase 2.9% in 2019, 3.4% in 2020, and 3.7% in 2021.

MAGNA Advertising Forecasts: Winter 2018 Update

Research Services

MAGNA’s latest global advertising forecast reveals that worldwide ad revenue grew by 7.2% to $552 billion in 2018. In the U.S., expenditures grew 7.5% to $208 billion.

GroupM’s 2019 Ad Forecast: $19 Billion in New Investment, 3.6% Growth

Research Services

GroupM has released its latest worldwide ad spend forecast with a prediction that global ad expenditures will grow 4.3% in 2018 and 3.6% in 2019.

The SoDA Report | Global Digital Outlook

Research Services

SoDA and Forrester feature research digital trends to watch, growth in digital marketing budgets, agency landscape trends, and client-agency relations.

Voice Playbook | The Definitive Marketer’s Guide to Voice

360i created this go-to manual for understanding the complex voice ecosystem and shares what they learned exploring and executing voice.

Global Intelligence Q3 2018

Research Services

Zenith has released its Q3 2018 issue of Global Intelligence with data and insights on the global advertising market.

Garrand Moehlenkamp: The agency model of the future isn’t about WHAT you do. It’s about WHY you do it.

4A's Member

Garrand Mohlenkamp’s Chief Marketing (and Nourishing) Officer Matt Striker, shares his thoughts on the agency model of the future.

2018 Asia Creative Rankings

Research Services

Campaign Brief Asia reveals the top Asian agencies, networks, countries, and creative leaders over the past two years. Rankings are based on the tabulated results of 11 international and regional advertising awards from 22 different shows.

2018 Tech Trends Report

Research Services

The Future Today Institute forecasts emerging technology trends that will influence the advertising, public relation, media, and journalism industries in the year ahead.

Identity Marketing

Research Services

Marsha Appel, SVP, 4A’s Research Services, explores identity marketing and the implications for ad agencies.