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The Analysis of Agency Costs Survey Report, showing operating cost and income figures of member agencies for 2019 agency data, is now available. The results of the report are presented in two parts: one is for agencies with gross income up to $13.5 million and the second is for agencies with gross income of more than $13.5 million. The results of this survey are copyrighted by the 4A’s under the […]
On March 27th, 2018, the IAB and the 4A’s released the Long Form Video Terms and Conditions Addendum. Working group members gathered to lead this educational townhall on the topic. Presenters include: Eric John and Elizabeth Wang from the IAB, Terry Cohen and Louis Jones from the 4A’s, Sara Axelbaum from FOX Networks Group, Brad Stockton from Henkel, and Joan Chakonas from NBCUniversal.
The 4A’s New Business Committee has developed new “Agency Prospect Assessment Guidance” to help facilitate more consistent and efficient implementation of longstanding 4A’s guidance regarding the appropriate level of thoughtful consideration and discussion prior to engaging in a review.
This report covers actual hourly rates agreed upon between agencies and clients in 2014, and provides the industry with labor billing rate information.
Media “purchase order” templates, representing commitments from an advertiser (or their agency/media representative) to run ads with a media publisher.