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2019 Health Trend Ten

Research Services

Check out this 2019 healthcare trend report from Syneos Health Communications.

2019 Global Digital Ad Trends

Research Services

PubMatic has released its digital ad expenditure forecasts for 2019. U.S. and global ad spend predictions are provided for programmatic, mobile, video, private marketplace, and header bidding. The report also includes a section on inventory and ad quality.

50 Big Ideas for 2019: What to Watch in the Year Ahead

Research Services

LinkedIn reached out to CEOs, academics, economists, and other thinkers to predict 50 trends that will big in 2019.

Mexico: Reaching the Consumer and Distributing a Product

Research Services

Santander reports on strategies to reach consumers in Mexico and insights on product distribution in the country.

Global Mobile Consumer Survey

Research Services

Deloitte looks at the mobile habits of American consumers in this annual survey.

Surveying the Digital Future

Research Services

Digital media behaviors, usage of emerging technologies, privacy concerns, the Internet’s importance in political campaigns, and more are featured in The Center for the Digital Future’s annual report.

10 Trends for 2018

4A's Member

Carat outlines ten trends for retail, media use and consumption, and business models for 2018 and revisits them to see how close or far off it was.

Zenith Advertising Expenditure Forecasts-December 2018

Zenith predicts global ad spend will grow 4.5% in 2018, reaching $581 billion. In the U.S, ad expenditures are expected to increase 2.9% in 2019, 3.4% in 2020, and 3.7% in 2021.

MAGNA Advertising Forecasts: Winter 2018 Update

Research Services

MAGNA’s latest global advertising forecast reveals that worldwide ad revenue grew by 7.2% to $552 billion in 2018. In the U.S., expenditures grew 7.5% to $208 billion.

GroupM’s 2019 Ad Forecast: $19 Billion in New Investment, 3.6% Growth

Research Services

GroupM has released its latest worldwide ad spend forecast with a prediction that global ad expenditures will grow 4.3% in 2018 and 3.6% in 2019.

TV and Online Video Costs to Rise Considerably, Forecasts Show

Research Services

In this article, WFA shares figures for its forecast of global media cost inflation rates in 2019. See the stats for TV, radio, newspapers, magazines, outdoor, online display, and online video.

FTC Brings Action Against PR Agency and Publisher for Misleading Online Endorsements and Deceptively Formatted Advertising

Davis & Gilbert discuss the FTC’s settlement with a public relations agency and its CEO, as well as a magazine publisher and its sole owner, alleging claims that they misrepresented paid endorsements as independent consumer opinions and commercial advertising as independent journalistic content.

Tech & Media Outlook 2019

Research Services

Activate identifies and evaluates the most important trends for tech and media in the coming year.

1-800 Contacts Unlawfully Restricted Competitors’ Trademark Use in Search Engine Marketing

Davis & Gilbert highlights the FTC’s recent decision that agreements reached by 1-800 Contacts, Inc. with a number of its competitors unlawfully restricted the competitors’ ability to engage in search engine marketing, to the detriment of both consumers and search engines.

Emerging Best Practices in QSR Franchise Support | Approach to Increasing Sales & Taking Market Share

4A’s member agency BARKER shares best practices for leveraging a master QSR brand in a local market.