Media Channels

Tips, trends, successful campaign examples, and more for traditional and non-traditional media.

Consumer Perception of Advertisers Boycotting Facebook

Research Services

4A’s Research surveyed 1,000 consumers using Suzy, a real-time market research platform, to find out their feelings about the Stop the Hate for Profit campaign. Less than half reported not being aware of the campaign and nearly 1 in 3 respondents approve of the boycott by advertisers.

4A’s Survey – Analysis of Agency Costs Survey Report

Management Services

  The Analysis of Agency Costs Survey Report, showing operating cost and income figures of member agencies for 2019 agency data, is now available. The results of the report are presented in two parts: one is for agencies with gross income up to $13.5 million and the second is for agencies with gross income of more than $13.5 million. The results of this survey are copyrighted by the 4A’s under the […]

Digital Video Advertising Spend Report

Research Services

The IAB and Advertiser Perception examine ad spending trends in digital video.

How Marketers Can Win with Gen Z and Millennials Post-COVID-19

Research Services

BCG and Snapchat surveyed Gen Z and Millennial consumers from around the world to learn how their behaviors and spending are changing during the coronavirus pandemic and which of these changes are likely to stick.

Project Management Overview for Leaders |

Project Management Overview for Leaders. June 10, 2020 Community discussion led by Jeff Thaler, Head of Program Management at GroupM US. View the webinar deck here.  

Cognitextual: A Neuroanalytic Study of Contextual Ad Effectiveness

GumGum examines how an ad’s contextual relevance to content influences consumers.

This Year, Next Year: Mid-Year Forecast Report

4A's Member

GroupM releases its latest ad spend forecasts for the U.S., U.K., and France.

MAGNA Advertising Forecasts |

4A's Member

MAGNA’s quarterly forecasts predicts global and U.S. ad spend for the year ahead.

4As Agency Financial Roundtable Meeting – (5-27-2020) |

The 4As Agency Financial Committee held a roundtable meeting on May 27, 2020. View the webinar deck here.

Video Interrupted

Learn more about video strategies and campaigns that are being used to address interruption, user experience, and skippable ads in this report from GumGum.

COVID-19: Impact on CPG and Retail

Research Services

IRi provides an overview on what’s happening across key markets and implications and guidance for CPG manufacturers and retailers to support consumers during the crisis.

Programmatic Ad Spend in the Age of COVID-19

4A's Member

Pixalate analyzes how programmatic advertisers are reallocating investments in response to the COVID-19 crisis in this report series.

COVID-19 Insights

4A's Partnerships

GumGum delivers key industry insights that will provide real-time, actionable recommendations to advertisers during the coronavirus pandemic.

Consumer Attitudes Toward Advertising During COVID-19

4A’s Research partnered with Instapanel to survey consumers across the U.S. to learn their thoughts on advertising during the coronavirus pandemic.

“Observations from 20+ Virtual Pitches” – National New Business Committee Meeting (5-21-20) |

Observations from 20+ Virtual Pitches” with Russel Wohlwerth of External View Consulting was recorded on May 21, 2020, during the National New Business Committee meeting.   View the webinar deck here.