Media Channels

Coming in loud and clear.

Cut the static. Clear the air. And get your message heard.
Our resources and research can help you find the just-right wavelength.

B2B Marketing Mix Report

Research Services

Sagefrog’s annual survey of B2B marketing professionals in healthcare, technology, and business service industries highlights marketing budgets, top areas of marketing spend, top sources of sales and marketing leads, and more.

Mobile is the New Living Room

Research Services

Gen Z turns to mobile to satisfy their need for all-day entertainment, according to new research from Whistle.

Decoding the Personalization Paradox

Research Services

GfK’s newest report, in partnership with the National Retail Federation (NRF), finds that self, stress, and sharing are driving consumers’ desire for personalization. 

TV Advertising in Canada

Mintel explores TV advertising conditions in Canada with information on popular TV ad formats, commercial avoidance, video ads by platform, and the appeal of movie and TV show ads.

Healthcare Advertising Expenditure Forecasts: Press Release

4A's Member

Check out these key findings from Zenith’s report on healthcare ad expenditures around the world. Zenith projects global ad spend by healthcare brands will grow 3.6% in 2019 to reach $36 billion.

Direct-to-Consumer Brands: TV Performance Benchmarks

Research Services

TVSquared examines direct-to-consumer brand advertising to see what’s working, what’t not, and best practices to make more effective TV ads.

State of the News Media

Research Services

The Pew Research Center provides the latest audience habits, viewership/readership, revenue (including ad revenue), and more for key segments of the news media.

Global Intelligence: Data & Insights for the New Age of Communication Q3 2019

Research Services

Zenith has released its Q3 2019 issue of Global Intelligence with data and insights on global ad spending, marketing tech, the healthcare category, and digital channels.

Modern Marketing: Pharma’s Data-Powered AI Revolution

4A's Member

Learn how you can benefit from artificial intelligence (AI), explore what AI is, how it works, and why it’s become essential to your job role in this report from Intouch Solutions and the Digital Health Coalition. 

China Internet Report 2019

Research Services

South China Morning Post and Abacus offer insights into the state of the Internet in China, including an overview of 2018 and trends for 2019, comparison of the Internet in China vs. US, and a deep dive into eleven topics such as gaming, sharing economy, e-commerce, etc.

Audio Stream to Revenue Stream: Understanding the Adoption and Development of Programmatic Audio in Europe

Research Services

Xaxis and IAB Europe conducted a survey to understand the drivers, barriers, and adoption of programmatic audio advertising in Europe.

American Time Use Survey

Research Services

The U.S. Bureau of Labor Statistics studies the average amount of time Americans spend involved in a variety of activities—from working to child care to watching TV—per day.

Video Benchmarks

4A's Member

Extreme Reach provides a comprehensive report on the latest performance metrics for video ads.

Marketing to Young Adults in Brazil

Mintel explores the Gen Z market in Brazil with insights on social media, apparel buying, desire for new experiences, and customizable products.

Digital Advertising in the UK

This infographic from Mintel looks into consumer attitudes toward digital advertising in the UK. Learn about targeted ads, understanding of GDPR, and more.