Attorneys from Davis & Gilbert’s Advertising, Marketing & Promotions Practice Group share practical and helpful insights to guide businesses and agencies as they navigate new trends and developments. 

MAGNA’s latest global advertising forecast indicates that worldwide ad revenue is expected to grow by 6.4% to $551 billion in 2018. The U.S. is also expected to grow 6.4% to reach $207 billion.

Zenith predicts global ad spend will grow 4.5% in 2018, reaching $580 billion. In the U.S, ad expenditures in 2018 are expected to increase 3.3%.

PwC provides trends, ad spending, and forecasts for major media in this global report.

SYZYGY surveyed consumers from the U.S., United Kingdom, and Germany to find out at what price they would sell their personal data and attitudes toward sharing data for more personalized experiences.

Are shorter ads better? How much does ad repetition annoy viewers? FreeWheel, the thought leaders that bring you the quarterly Video Monetization Report (VMR), deliver this study exploring the science and art of designing a consumer-centric video ad experience.

Mintel reports that digital advertising in the UK is expected to rise despite challenges to programmatic services from GDPR.

Pew Research Center examines device ownership and social media usage of teens. The report finds that teens have mixed feelings about the impact of social media. Video playing habits of teen boys and girls are also highlighted.

In this infographic from Mintel, learn about social media habits in the UK with information on Facebook trends, devices used to access social media, photo sharing, and attempts to detox from social media.

Critical Mix surveyed consumers on how they feel about sharing personal data with companies amidst the Facebook scandal involving Cambridge Analytica and the recent implementation of the GDPR.

Mary Meeker’s annual report on key global Internet trends. Topics range from internet advertising growth to evolving work expectations to data privacy. Not to be missed!

Ooyala’s global report examines how the media industry is being driven by mobile technology, data and immersive video, such as AR and VR.

Check out this infographic from Mintel and learn how social media usage in Canada differs by gender and generations, how parents use social media, and how brands can better leverage the medium.

On March 27th, 2018, the IAB and the 4A’s released the Long Form Video Terms and Conditions Addendum. Working group members gathered to lead this educational townhall on the topic. Presenters include: Eric John and Elizabeth Wang from the IAB, Terry Cohen and Louis Jones from the 4A’s, Sara Axelbaum from FOX Networks Group, Brad Stockton from Henkel, and Joan Chakonas from NBCUniversal.

MAGNA, IPG Media Lab, and Zefr conducted a study to see if brands can effectively reach consumers on YouTube without collecting user data.