Media Channels

Coming in loud and clear.

Cut the static. Clear the air. And get your message heard.
Our resources and research can help you find the just-right wavelength.

Trends in Marketing Communications Law

Management Services

Attorneys from Davis & Gilbert’s Advertising, Marketing & Promotions Practice Group share practical and helpful insights to guide businesses and agencies as they navigate new trends and developments. 

MAGNA Advertising Forecasts: Spring 2018 Update

Research Services

MAGNA’s latest global advertising forecast indicates that worldwide ad revenue is expected to grow by 6.4% to $551 billion in 2018. The U.S. is also expected to grow 6.4% to reach $207 billion.

Advertising Expenditure Forecasts-June 2018

Zenith predicts global ad spend will grow 4.5% in 2018, reaching $580 billion. In the U.S, ad expenditures in 2018 are expected to increase 3.3%.

Global Entertainment and Media Outlook 2018-2022

Research Services

PwC provides trends, ad spending, and forecasts for major media in this global report.

The Price of Personal Data

SYZYGY surveyed consumers from the U.S., United Kingdom, and Germany to find out at what price they would sell their personal data and attitudes toward sharing data for more personalized experiences.

FreeWheel Signature Insights: Engaging the Viewer

Third Party Content

Are shorter ads better? How much does ad repetition annoy viewers? FreeWheel, the thought leaders that bring you the quarterly Video Monetization Report (VMR), deliver this study exploring the science and art of designing a consumer-centric video ad experience.

Digital Advertising in the UK

Mintel reports that digital advertising in the UK is expected to rise despite challenges to programmatic services from GDPR.

Teens, Social Media & Technology 2018

Research Services

Pew Research Center examines device ownership and social media usage of teens. The report finds that teens have mixed feelings about the impact of social media. Video playing habits of teen boys and girls are also highlighted.

Social and Media Networks in the UK

In this infographic from Mintel, learn about social media habits in the UK with information on Facebook trends, devices used to access social media, photo sharing, and attempts to detox from social media.

Taking a Pulse on Data Privacy

Critical Mix surveyed consumers on how they feel about sharing personal data with companies amidst the Facebook scandal involving Cambridge Analytica and the recent implementation of the GDPR.

Internet Trends 2018

Research Services

Mary Meeker’s annual report on key global Internet trends. Topics range from internet advertising growth to evolving work expectations to data privacy. Not to be missed!

State of the Media Industry 2018: It’s All About Data Now

Research Services

Ooyala’s global report examines how the media industry is being driven by mobile technology, data and immersive video, such as AR and VR.

Social Media Trends in Canada

Check out this infographic from Mintel and learn how social media usage in Canada differs by gender and generations, how parents use social media, and how brands can better leverage the medium.

IAB & 4A’s Long Form Video Terms and Conditions: Educational Webinar

On March 27th, 2018, the IAB and the 4A’s released the Long Form Video Terms and Conditions Addendum. Working group members gathered to lead this educational townhall on the topic. Presenters include: Eric John and Elizabeth Wang from the IAB, Terry Cohen and Louis Jones from the 4A’s, Sara Axelbaum from FOX Networks Group, Brad Stockton from Henkel, and Joan Chakonas from NBCUniversal.

Content Targeting: Driving Brand Growth Without Collecting User Data

Research Services

MAGNA, IPG Media Lab, and Zefr conducted a study to see if brands can effectively reach consumers on YouTube without collecting user data.