Media Channels

Coming in loud and clear.

Cut the static. Clear the air. And get your message heard.
Our resources and research can help you find the just-right wavelength.

Communications Market Report 2018

Research Services

This report from Ofcom contains industry data and consumer behavior for TV, radio, audio-visual, telecoms & networks, Internet & online content, and the postal sector in the United Kingdom. Subjects include communications revenues, household spending, adoption and purchasing of services, the changing TV landscape, and the use of online images.

Global Media Buyers

Research Services

These media buyers offer ad placement services in foreign markets.

Insights from 4A’s Research | Internet Trends 2018

Research Services

Marsha Appel, SVP Research Services, highlights points from Mary Meeker’s Internet Trends report agencies need to know to succeed.

Experience More: In the Moment

Euromonitor has published an excellent global report focusing on how brands are creating interactive experiences to build engagement with consumers.

State of OTT

comScore takes an in-depth look at over-the-top content consumption and device usage.

Audio Today: How America Listens

Research Services

Insights into radio listeners are featured in this quarterly Nielsen report.

B2B Marketing Mix Report

Research Services

Sagefrog’s annual survey of B2B marketing professionals in healthcare, technology, and business service industries highlights marketing budgets, top areas of marketing spend, top sources of sales and marketing leads, and more.

Why People Need to “Know Before They Go”

Third Party Content

Think with Google analyzed search trends and spoke to consumers to identify three motives that drive them to do research before any experience, big or small.

The Smart Audio Report

Research Services

Edison Research and NPR research smart speaker ownership and how they’re changing behaviors.

American Time Use Survey

Research Services

The U.S. Bureau of Labor Statistics studies the average amount of time Americans spend involved in a variety of activities—from working to child care to watching TV—per day.

State of the News Media

Research Services

The Pew Research Center provides the latest audience habits, viewership/readership, revenue (including ad revenue), and more for key segments of the news media.

Tech Tracker Q2 2018

Research Services

Ipsos Connect’s Tech Tracker measures the emerging trends and developments in technology in Great Britain. Get the latest statistics on Internet usage, connected homes, smartphones, tablets, social networking, and content consumption.

Extreme Reach: Video Benchmarks Report for Q1 2018

Third Party Content

Extreme Reach’s Video Benchmarks Report for Q1 2018 reveals positive trends in video advertising with completion rates at new highs and fraud rates at new lows. Premium Publishers account for the majority of impressions served in Q1 at a rate of 71%, versus 29% for media aggregators. This report tracks performance metrics for video ads served from the Extreme Reach platform for major brands across multiple categories.

Why Advertising and Marketing Agencies Should be Pitching AR and VR to their Clients

Third Party Content

Unofficial Cardboard’s Chief Marketing Officer Richard Oleff offers his point on view on the ad industry’s slow adoption of AR and VR, and why now is the time.

Advertising Ratios & Budgets

Schonfeld & Associates shares its annual list of ad-to-sales ratios for 200 industries by ad spend with 4A’s members.