Media Channels

Tips, trends, successful campaign examples, and more for traditional and non-traditional media.

Edelman Trust Barometer 2021

4A's Member

Edelman surveys consumers around the world to learn the level of trust they have for business, government, media, and NGOs.

Carat Trends 2021: The Year of Emotionally Intelligent Marketing

4A's Member

Carat outlines twelve societal, media, and technology trends for 2021.

Media Trends & Predictions 2021

Research Services

Kantar discusses media and digital predictions for 2021.

24 Big Ideas That Will Change Our World in 2021

4A's Partnerships

LinkedIn predicts the top 24 trends on topics including technologies, entertainment, education, and the workplace.

Explaining the Popularity of Gaming in the Pandemic

4A's Member

Read Vladimir Jones’ newest article to learn more about consumers who play video games, as well how gaming is fostering a sense of belonging during the ongoing coronavirus pandemic.

Technology, Media, and Telecommunications Predictions 2021

Research Services

Deloitte predicts the top trends that will affect the tech, media, and telecommunications industries in the new year.

Mobile-ization of Grocery Shopping

Research Services

Acosta examines how and why consumers use mobile devices and digital tools for grocery shopping.

The Beauty Consumer |

This Mintel infographic series examines current beauty trends, as well as the importance of influencers on reaching beauty consumers. Impact of COVID-19 on personal care is also highlighted.

COVID-19: Impact on CPG and Retail

Research Services

IRi provides an overview on what’s happening across key markets and implications and guidance for CPG manufacturers and retailers to support consumers during the crisis.

Build Your Brand with Local Influencer Marketing

4A's Member

Vladimir Jones shares the what, who, how, and why of influencer marketing to help build local brands.  

How Local SEO Can Improve Your Rankings in Local Searches

4A's Member

Vladimir Jones outlines steps businesses can take to improve their positions in local search results by improving their local SEO.

Technology & Media Outlook 2021

Research Services

Activate identifies and evaluates the most important trends for tech and media in the coming year.

5 Rules for Communicating Data in Digital Marketing

4A's Member

Vladimir Jones outlines five rules for effectively communicating data.  

Arab Youth Survey |

Research Services

ASDA’A BCW surveys Middle East and North Africa youth, aged 18-24, to gain insight into their hopes, aspirations, and attitudes.

Global Entertainment and Media Outlook 2020-2024

Research Services

PwC provides trends, ad spending, and forecasts for major media in this global report.