Media Channels

Tips, trends, successful campaign examples, and more for traditional and non-traditional media.

Hispanic Market Guide

Research Services

The Hispanic Marketing Council provides demographic profiles and media habits of Hispanic consumers, as well as a list of top advertising, marketing, and media companies specializing in the Hispanic market.

Video Benchmarks

Research Services

Extreme Reach provides a comprehensive report on the latest performance metrics for video ads.

Advertising Ratios & Budgets |

Schonfeld & Associates’ annual study reports advertising budgets, ad spending forecasts, ad-to-sales ratios, and annual growth rates for ad spending and sales by company and industry.

Download Nielsen’s Evolving Customer Relationships in Financial Services Marketing Report

4A's Member

Nielsen reports where key opportunities lie to successfully reach women over 50.

Moms and Media 2021 |

Research Services

Edison Research releases it’s annual report examining the media habits and device ownership of Moms.

The Infinite Dial |

Research Services

Edison Research reveals results of its annual survey of America’s digital media habits.

2021 Tech Trends and the 50+ |

Research Services

Check out this report from AARP to learn about device adoption and online behaviors of Gen X, Baby Boomers, and Seniors.

Twitter Rolls Out Simplified Advertising Product Suite

4A's Partnerships

Twitter announced on Wednesday, April 7, a rebrand of their advertising product suite in order to simplify and create clarity around Twitter’s ad product offerings. The rebrand is based on feedback from advertisers who wanted to see clearer, more straightforward language. Twitter has recategorized and rebranded their entire ad suite, going from 22+ individual ad format […]

Taking Stock with Teens |

Research Services

Piper Sandler releases its semi-annual report featuring teen shopping behaviors, spending patterns, and favorite brands in a variety of industries.

Social Media Use |

Research Services

Pew Research Center’s biennial survey provides insights into social media usage and adoption.

MAGNA Advertising Forecasts |

4A's Member

MAGNA’s quarterly forecasts predicts global and U.S. ad spend for the year ahead.

Theatrical Home Entertainment Market Environment (THEME) Report

Research Services

The MPAA shares international and U.S./Canada theatrical and home/mobile entertainment revenue, top films and shows, viewer demographics, and more in its annual report.

U.S. Advertising Market Update

4A's Member

GroupM releases its latest ad spend forecasts for the U.S., U.K., and France.

2021 Tech Trends Report

Research Services

The Future Today Institute forecasts emerging technology trends that will influence the advertising, public relation, media, and journalism industries in the year ahead.

Twitter Announces Conversation Settings for Ads

4A's Member

Twitter is making it easier for brands to control conversations they start on the platform by introducing conversation settings for ads.