The Hispanic Marketing Council provides demographic profiles and media habits of Hispanic consumers, as well as a list of top advertising, marketing, and media companies specializing in the Hispanic market.
Extreme Reach provides a comprehensive report on the latest performance metrics for video ads.
Schonfeld & Associates’ annual study reports advertising budgets, ad spending forecasts, ad-to-sales ratios, and annual growth rates for ad spending and sales by company and industry.
Nielsen reports where key opportunities lie to successfully reach women over 50.
Edison Research releases it’s annual report examining the media habits and device ownership of Moms.
Edison Research reveals results of its annual survey of America’s digital media habits.
Check out this report from AARP to learn about device adoption and online behaviors of Gen X, Baby Boomers, and Seniors.
Twitter announced on Wednesday, April 7, a rebrand of their advertising product suite in order to simplify and create clarity around Twitter’s ad product offerings. The rebrand is based on feedback from advertisers who wanted to see clearer, more straightforward language. Twitter has recategorized and rebranded their entire ad suite, going from 22+ individual ad format […]
Piper Sandler releases its semi-annual report featuring teen shopping behaviors, spending patterns, and favorite brands in a variety of industries.
Pew Research Center’s biennial survey provides insights into social media usage and adoption.
MAGNA’s quarterly forecasts predicts global and U.S. ad spend for the year ahead.
The MPAA shares international and U.S./Canada theatrical and home/mobile entertainment revenue, top films and shows, viewer demographics, and more in its annual report.
GroupM releases its latest ad spend forecasts for the U.S., U.K., and France.
The Future Today Institute forecasts emerging technology trends that will influence the advertising, public relation, media, and journalism industries in the year ahead.
Twitter is making it easier for brands to control conversations they start on the platform by introducing conversation settings for ads.