Cut the static. Clear the air. And get your message heard.
Our resources and research can help you find the just-right wavelength.
Think with Google provides a case study on Airbnb’s marketing strategy on YouTube to expand its reach in Brazil.
This report from the IAB identifies the top 250 direct-to-consumer brands. It includes rankings overall, rankings by ten categories, and much more.
GumGum surveyed brands, agencies, and publishers to gain insight into the state of brand safety in digital marketing.
Think with Google explores viewability benchmarks for display and video ads around the world. Viewability rates by country and industry are included, along with tips on how to creative more effective and viewable ads.
The Trustworthy Accountability Group (TAG) has released results of its study of digital advertising fraud in Europe. The report shows that TAG Certified Channels reduced the level of fraud by more than 94% from the industry average.
We Are Social and Hootsuite have just published their global digital overview chock full of statistics on Internet, social media, and mobile usage around the globe. World’s most visited websites, growth rates, voice search, content streaming activities, demographics of social media users, mobile apps, and much more are all covered.
In its annual report on video consumption, PwC divides consumers into five distinct video watching segments and provides demographic profiles, viewing habits, and audience motivations for each.
Ogilvy examines how smaller brands are redefining the traditional rules of advertising and marketing by using Instagram to connect directly with their consumers.
Email Monks shares email design trends that will gain popularity in 2019.
RSW/US explores the biggest challenges facing ad agencies from the perspectives of both marketers and ad agencies.
Deloitte analyzes and guides CIOs through eight trends that could disrupt business over the next year.
Ogilvy Consulting makes five predictions for 2019 in its annual trend report.
Learn who’s watching TV together, what they watch, and how they watch it in this article from MRI.
Dun & Bradstreet surveyed B2B marketers and their agencies around the world to better understand how B2B brands approach data-driven marketing.
Dentsu Aegis estimates that global ad expenditures will grow 3.8% in 2019 to $625 billion. In the US, digital is expected to surpass TV’s share of ad spend for the first time.