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In this Facebook IQ article, discover how ad campaigns that combine TV and mobile can increase reach in Latin America.
Piper Jaffray releases its semi-annual report featuring teen shopping behaviors, spending patterns, and top fashion & beauty and restaurant brands.
The IAB tracks the contribution advertising has made to the Internet ecosystem.
This annual report from the Content Marketing Institute and MarketingProfs examines the content marketing strategies and tactics of B2B marketers.
The 4A’s is innovating its approach to conferences, focusing on events that address urgent issues with tangible actions, drilling-down on industry challenges to better meet the realities and needs of its members in real time. To mark the shift towards action-oriented events, the 4A’s will forgo hosting its industry-wide spring conference in 2019, and will instead host an inaugural Decisions 20/20 forum, on March 25-26, 2019 in Washington D.C. In addition, due to its popularity, the 4A’s will expand its annual Management Practitioners’ Forum (MPF) to become a standalone event, taking place on April 29-30, 2019 at the W Downtown in Chicago.
Learn about the media habits of those 65+ in this report from MediaLogic
Edison Research surveyed consumers in Canada to learn of their podcast listening habits. The results provide data on the demographics of podcast listeners, consumption trends (time spent, number of podcasts, location of listening), smart speaker usage, and more.
Ipsos Connect’s Tech Tracker measures the emerging trends and developments in technology in Great Britain. Get the latest statistics on Internet usage, connected homes, smartphones, tablets, social networking, and content consumption.
PubMatic provides insights for media buyers and publishers on how to successfully operate in the new programmatic environment. This paper focuses on fraud prevention and practices that encompass inventory quality control.
Read this white paper from R3 Worldwide to get a better handle on programmatic media buying transparency.
Zenith predicts global ad spend will grow 4.5% in 2018, reaching $581 billion. In the U.S, ad expenditures in 2018 are expected to increase 3.2%.
Check out this infographic from Global Web Index on the social media habits of Hispanic consumers.
The Future Today Institute forecasts emerging technology trends that will influence the advertising, public relation, media, and journalism industries in the year ahead.
This annual survey from IAB Europe looks into the attitudes, adoption, strategies, measurement, and outlook for programmatic advertising in Europe.
Common Sense examines the evolving social media habits of teens, including top platforms, affect on personal relationships, cyberbullying, and more.