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Check out this 2019 healthcare trend report from Syneos Health Communications.
PubMatic has released its digital ad expenditure forecasts for 2019. U.S. and global ad spend predictions are provided for programmatic, mobile, video, private marketplace, and header bidding. The report also includes a section on inventory and ad quality.
LinkedIn reached out to CEOs, academics, economists, and other thinkers to predict 50 trends that will big in 2019.
Santander reports on strategies to reach consumers in Mexico and insights on product distribution in the country.
Deloitte looks at the mobile habits of American consumers in this annual survey.
Digital media behaviors, usage of emerging technologies, privacy concerns, the Internet’s importance in political campaigns, and more are featured in The Center for the Digital Future’s annual report.
Carat outlines ten trends for retail, media use and consumption, and business models for 2018 and revisits them to see how close or far off it was.
Zenith predicts global ad spend will grow 4.5% in 2018, reaching $581 billion. In the U.S, ad expenditures are expected to increase 2.9% in 2019, 3.4% in 2020, and 3.7% in 2021.
MAGNA’s latest global advertising forecast reveals that worldwide ad revenue grew by 7.2% to $552 billion in 2018. In the U.S., expenditures grew 7.5% to $208 billion.
GroupM has released its latest worldwide ad spend forecast with a prediction that global ad expenditures will grow 4.3% in 2018 and 3.6% in 2019.
In this article, WFA shares figures for its forecast of global media cost inflation rates in 2019. See the stats for TV, radio, newspapers, magazines, outdoor, online display, and online video.
Davis & Gilbert discuss the FTC’s settlement with a public relations agency and its CEO, as well as a magazine publisher and its sole owner, alleging claims that they misrepresented paid endorsements as independent consumer opinions and commercial advertising as independent journalistic content.
Activate identifies and evaluates the most important trends for tech and media in the coming year.
Davis & Gilbert highlights the FTC’s recent decision that agreements reached by 1-800 Contacts, Inc. with a number of its competitors unlawfully restricted the competitors’ ability to engage in search engine marketing, to the detriment of both consumers and search engines.
4A’s member agency BARKER shares best practices for leveraging a master QSR brand in a local market.