With the Upfronts fast approaching, TV is going through an evolution, embracing and adapting to the opportunities that digital consumption brings with it. The FreeWheel Council for Premium Video recently hosted a roundtable discussion with senior media executives on how TV is evolving to become a robust, converged platform to meet the needs of marketers. Read about the highlights and key takeaways in this post from FreeWheel’s VP of Global Agency, Brand & Industry Relations James Rothwell. 

This presentation was delivered to the 4A’s Large Agency and Media Finance Committees on February 21, 2018 by Brett Colbert of Colbert Group Consulting.

Learn how to deliver thoughtful creative to relevant audiences for successful direct response video ad campaigns.

Schneider Associates identifies the top new products of last year, as well insights into what motivates consumers to try and buy new products.

Piper Jaffray releases its semi-annual report featuring teen shopping behaviors, spending patterns, and top fashion & beauty and restaurant brands.

Mintel examines the latest media trends in the UK.

Mintel studies kids and teen (6-17) media habits and leisure activities.

The MPAA shares international and U.S./Canada box office sales, top films, attendance demographics, and more in its annual report.

FullScreen and Shareablee partnered to study the impact and effectiveness of influencer marketing.

The VAB explores the the TV and video usage, as well as viewing behaviors, of the affluent market.

MIT Sloan explores companies from various industries leading the way with analytics and customer engagement, as well as the challenges they face.

Written piece by Tim Sims, SVP of Inventory Partnerships at The Trade Desk regarding the future of digital advertising.

Think with Google outlines three actions agencies and marketers can follow to deliver a better customer experience.

Zenith’s latest predictions indicate global ad spend will grow by 4.6% in 2018, reaching $579 billion by the end of the year.

Ipsos Connect’s Tech Tracker measures the emerging trends and developments in technology in Great Britain. Get the latest statistics on Internet usage, connected homes, smartphones, tablets, social networking, and content consumption.