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In this infographic, Mintel shows how digital influencers can be of great benefit to brands and causes in Brazil.
Dentsu Aegis estimates that global ad expenditures will grow 3.9% in 2020 to reach $615.4 billion.
Ipsos and 4A’s Research partner to learn about B2B decision making, media habits, and personal finance decisions of senior business executives from around the world.
RSW/US highlights marketing trends, challenges, and predictions based on a survey of both marketers and agencies.
Zenith has released its Q4 2019 issue of Global Intelligence with data on global ad spend by region, top countries, and by medium. It also includes a special focus on the Canadian market.
Carat outlines ten consumer, media, and technology trends for 2020 and what they mean for brands.
Deloitte predicts the top trends that will affect the tech, media, and telecommunications industries in the new year.
Extreme Reach provides a comprehensive report on the latest performance metrics for video ads.
Absolunet delves into ten trends that will affect ecommerce in 2020 and provides retailer examples for each.
IAB Europe names its predictions of brand advertising topics for 2020, which include mindful marketing, audio advertising, and personalized experience. Check out the other advertising topics, plus predictions from IAB’s Programmatic Trading Committee and Research Committee.
GroupM has released its latest forecast of global ad spend across more than 60 territories
LinkedIn predicts the top 20 trends for 2020 on topics including the environment, economies, and the workplace.
MAGNA’s latest predictions reveal that U.S. ad spend will grow by 5.1% in 2019 to reach $224 billion. As for global, ad expenditures are predicted to grow 5.2% in 2019 to $595 billion.
The World Federation of Advertisers (WFA) shares its forecast of global media cost inflation rates in 2020. See the stats for TV, radio, newspapers, magazines, outdoor, online display, and online video.
Ipsos shares its latest annual report on the affluent market in Asia Pacific. Learn about their lifestyles, demographics, media consumption, attitudes toward advertising, influencer and early adoption tendencies, and luxury spending