Media Channels

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Cut the static. Clear the air. And get your message heard.
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Global Entertainment and Media Outlook 2019-2023

Research Services

PwC provides trends, ad spending, and forecasts for major media in this global report.

MAGNA Advertising Forecasts | Summer 2019 Update

4A's Member

MAGNA releases its most recent ad forecasts. Top global and U.S. findings are featured.

2019 Magazine Media Factbook

Research Services

The Association of Magazine Media (MPA) releases its annual Factbook that features research and statistics that show the effectiveness of magazines compared to other media. Industry trends, social engagement, effectiveness of magazine advertising, readership trends, and more are highlighted.

Perceptions of Ad Personalization: Sentiments Toward Targeted Advertising

Research Services

Signs.com surveys people’s awareness of ad personalization, which platforms they see it the most, and when they think those ads cross the privacy line.

GroupM Updates 2019 Worldwide Advertising Forecast

Research Services

GroupM has released its latest forecast of global ad spend across more than 60 territories through the end of 2019 and into 2020.

Dentsu Aegis Global Ad Spend Forecasts – June 2019

Research Services

Dentsu Aegis estimates that global ad expenditures will grow 3.6% in 2019 to reach $609.9 billion. In the US, ad spend is expected to grow 3.1% to $223.8 billion.

Internet Trends 2019

Research Services

Mary Meeker’s annual report on key global Internet trends. Topics range from online advertising to using data to improve customer satisfaction and accessibility to the rise of the on-demand and remote workforce. Not to be missed!

Global Media Buyers

Research Services

These media buyers offer ad placement services in foreign markets.

The Beauty Consumer

This Mintel infographic series examines current beauty trends, especially among African-American, Hispanic, and Gen Z women, as well as the importance of influencers on reaching beauty consumers.

Podcast Ad Revenue Study: An Analysis of the U.S. Podcast Advertising Industry

Research Services

IAB’s annual report highlights podcast ad revenue growth trends and forecasts, as well as revenue by campaign types, ad types, content genre, and much more. 

Understanding Gen Z

Research Services

Amplify Solutions studies the Gen Z market in Canada and shares findings on their media habits, purchasing trends, brand loyalty, tech usage, and more.

The Next Frontier of OTT

Comscore shares its presentation on trends in over-the-top viewing habits by Americans.

Adults’ Media Lives 2019

Research Services

Learn about the media habits of adults in the UK in this annual study from Ofcom.

2019 Deloitte Millennial Survey

Research Services

Deloitte released its annual global Millennial survey — also featuring Gen Z insights — that highlights general attitudes and workplace behaviors. 

IAB Mexico Reveals 90% of Mexican Internet Users Own a Smartphone, 67% Have Completed Online Purchases Recently

Research Services

Portada reports on the results of the IAB’s survey of media and device consumption of Internet users in Mexico. Topics include digital device ownership, social media usage, online streaming, and e-commerce trends.