To All Finance Committee Members, On September 23rd from 3-4:30 pm EDT via Zoom, we held a discussion on what are the top “Hidden Issues”  that you may not think about, but need to consider when agencies are negotiating MSAs? Many of us have experience in the basics of negotiating agency-client agreements.  However, in this virtual committee […]

The 4A’s Coronavirus: Return to Office information exchange collected information from 4A’s members that addressed various aspects of returning to the office during this era of Covid-19. One hundred and seventeen agencies responded to this 4A’s member information exchange. To obtain a copy of the report please complete and email the order form to Helen […]

GumGum, in partnership with Dentsu Aegis Network, examines and compares behavioral and contextual targeting methods in an effort to cost effectively reach target audiences in relevant, brand safe environments.

RSW/US surveyed agency leaders to learn about their new business efforts, including team structure, tools used, top challenges, and more. Impact of COVID-19 on agency new business is featured.

The 4A’s/Media Radar Accounts in Transition analysis compiles information on publicly reported account review activity.  

Bank of America explores attitudes, behaviors, and preferences of the modern homebuyer.

As a service to our members, the 4A’s Media, Tech and Data team has assembled an overview of major social platforms’ ad and content policies – specifically those policies concerning Hate Speech/Organizations, Violence, Misinformation and Disinformation, and Political Advertising.  It is our hope that the overview will provide a measure of clarity and coherence, especially […]

The National Urban League’s annual report examines how African-Americans are faring in the areas of economics, employment, education, health, housing, criminal justice, and civic participation.

The Physicians Foundation is conducting three surveys on the impact COVID-19 has on physicians.