Industry Surveys and White Papers

The fast-track between raw data and actionable knowledge.

Meaty artisanal surveys. Comprehensive white papers. Sourced from every corner of the industry. Crafted by master researchers and management experts. With insights into everything from new business to benefits. Available 24/7.

All Surveys, Studies, Reports and White Papers

Agency Search Consultants List

The 4A’s is pleased to provide its list of Agency Search Consultants. This list is updated on a regular basis.

Best Practices for Newsmaker Surveys

This Researchscape report highlights a five-step process for writing effective survey news releases and provides many practical tips that will make your content more attractive to reporters.

2021 Back-to-School Survey

Deloitte examines consumer behaviors and preferences during the back-to-school and back-to-college shopping season.

Accounts in Transition Q2 2021

The 4A’s/Media Radar Accounts in Transition analysis compiles information on publicly reported account review activity.  

Edelman Trust Barometer 2021

Edelman surveys consumers around the world to learn the level of trust they have for business, government, media, and NGOs.

Outdoor Participation Report |

The Outdoor Foundation reports on American participation in outdoor activities—ranging from running to skateboarding to hunting.

2021 Deloitte Millennial and Gen Z Survey

Deloitte released its annual global Millennial and Gen Z survey highlighting general attitudes, workplace behaviors, and impact of the coronavirus pandemic. 

Medical Cost Trend: Behind the Numbers 2022 |

PwC’s Health Research Institute looks at the increase in medical costs to treat patients from one year to the next.

2020 Color Popularity Report

Axalta reports the most popular car colors around the world.