Industry Surveys and White Papers

The fast-track between raw data and actionable knowledge.

Meaty artisanal surveys. Comprehensive white papers. Sourced from every corner of the industry. Crafted by master researchers and management experts. With insights into everything from new business to benefits. Available 24/7.

All Surveys, Studies, Reports and White Papers

Organizing Your Agency for Social: Social Media Team Frameworks, Staffing & Future-Proofing

Available to non-members for a limited time. The 4As’ social media committee has written a comprehensive white paper to help agencies organize a social media practice for sustainability and success for their clients and business.

Trends in Marketing Communications Law

Management Services

Attorneys from Davis & Gilbert’s Advertising, Marketing & Promotions Practice Group share practical and helpful insights to guide businesses and agencies as they navigate new trends and developments. 

Total Consumer Report

Research Services

In this issue, Nielsen discusses FMCG retail trends with information on fresh foods purchasing, brick and mortar vs. online buying, the health & wellness category, private and branded labels, multicultural insights, and more.

Global Attractions Attendance Report

Research Services

The Themed Entertainment Association (TEA) ranks the world’s top theme/amusement parks, museums, and water parks by attendance and highlights industry trends.

What Drives You?

BARKER examines luxury car sales and the Millennial luxury car buyer.

The Nielsen CMO Report 2018

Research Services

Nielsen interviewed CMOs to learn of the strategic and organizational challenges they face as they adapt to changes in the marketing landscape.

Global Entertainment and Media Outlook 2018-2022

Research Services

PwC provides trends, ad spending, and forecasts for major media in this global report.

The Price of Personal Data

SYZYGY surveyed consumers from the U.S., United Kingdom, and Germany to find out at what price they would sell their personal data and attitudes toward sharing data for more personalized experiences.

30 Must-Know Sales Prospecting Stats and What They Mean for Sellers

Research Services

Find out B2B buyers’ preferences on when and how they like to be contacted by sales teams in this infographic from the RAIN Group.