Industry Surveys and White Papers

The fast-track between raw data and actionable knowledge.

Meaty artisanal surveys. Comprehensive white papers. Sourced from every corner of the industry. Crafted by master researchers and management experts. With insights into everything from new business to benefits. Available 24/7.

All Surveys, Studies, Reports and White Papers

Download Nielsen’s Evolving Customer Relationships in Financial Services Marketing Report

4A's Member

Nielsen reports where key opportunities lie to successfully reach women over 50.

The Infinite Dial |

Research Services

Edison Research reveals results of its annual survey of America’s digital media habits.

Accounts in Transition Q1 2021

The 4A’s/Media Radar Accounts in Transition analysis compiles information on publicly reported account review activity.  

Agency Search Consultants List

The 4A’s is pleased to provide its list of Agency Search Consultants. This list is updated on a regular basis.

U.S. Travel Answer Sheet: Travel’s Dramatic Losses in 2020

Research Services

This one page fact sheet from the U.S. Travel Association is all you need for a quick overview of the travel industry.

Theatrical Home Entertainment Market Environment (THEME) Report

Research Services

The MPAA shares international and U.S./Canada theatrical and home/mobile entertainment revenue, top films and shows, viewer demographics, and more in its annual report.

Car Buyer Journey 2021 | Pandemic Edition

Research Services

Cox Automotive examines the path-to-purchase for new and used cars during the coronavirus pandemic.

2021 Physical Activity Participation Report |

Research Services

The Physical Activity Council’s annual study identifies key trends and tracks participation in sports, fitness, and recreational activities by generation and income.

Accounts in Transition Q4 2020

The 4A’s/Media Radar Accounts in Transition analysis compiles information on publicly reported account review activity.