Industry Surveys and White Papers

The fast-track between raw data and actionable knowledge.

Meaty artisanal surveys. Comprehensive white papers. Sourced from every corner of the industry. Crafted by master researchers and management experts. With insights into everything from new business to benefits. Available 24/7.

All Surveys, Studies, Reports and White Papers

Agency Search Consultants List

The 4A’s is pleased to provide its list of Agency Search Consultants. This list is updated on a regular basis.

2019 Tech Trends Report

Research Services

The Future Today Institute forecasts emerging technology trends that will influence the advertising, public relation, media, and journalism industries in the year ahead.

Health Insurance Coverage in the United States

Research Services

The U.S. Census Bureau presents statistics on health insurance coverage.

The State of Obesity: Better Policies for a Healthier America |

Research Services

The Trust for America’s Health reports adult and childhood obesity rates and trends by state, as well as obesity prevention policies and programs.

State of Housing in Black America

Research Services

The National Association of Real Estate Brokers provides a detailed view into the factors that impact and impede African American homeownership.

Attitudes to Programmatic Advertising and Programmatic Ad Spend in Europe |

Research Services

IAB Europe looks into the adoption, drivers, barriers, strategies, measurement, and outlook for programmatic advertising in Europe, as well as programmatic ad spend in 2018.

Five Ways to Improve Your Christmas Campaign Planning With Facebook and Instagram |

Third Party Content

This insights piece from Facebook IQ focuses on Christmas shopping in the UK and includes advice for marketers.

TV’s Biggest Moment is Now

4A's Member

Samsung Ads provides insight into the Total TV Watcher—those who watch content from streaming, cable, satellite, and even antennas—and guidance on how advertisers can be successful in the evolving TV landscape.

In Emerging Economies, Smartphone and Social Media Users Have Broader Social Networks |

Research Services

Pew Research Center’s survey of 11 emerging economies reveals that smartphone and social media users are more regularly exposed to people of different backgrounds and more connected with friends who they don’t see in person. Topics include mobile phone activities, subjects searched, text messaging, and more.