Industry Surveys and White Papers

The fast-track between raw data and actionable knowledge.

Meaty artisanal surveys. Comprehensive white papers. Sourced from every corner of the industry. Crafted by master researchers and management experts. With insights into everything from new business to benefits. Available 24/7.

All Surveys, Studies, Reports and White Papers

Accounts in Transition Q4 2020

The 4A’s/Media Radar Accounts in Transition analysis compiles information on publicly reported account review activity.  

Top 10 Global Consumer Trends 2021 |

Research Services

Euromonitor has released its top ten global consumer trends for 2021.

Ready Together: How Agencies Can Accelerate Growth Today and Future Proof for Tomorrow

“Ready Together: How Agencies Can Accelerate Growth Today and Future Proof for Tomorrow,” a commissioned study conducted by Forrester Consulting on behalf of Google and 4A’s. The compounded impact of recent healthcare, economic, and societal changes brought precipitant shifts in consumer behavior and marketer spending, which recalibrated the brand/agency relationship. As brands grapple with rebuilding […]

Edelman Trust Barometer 2021

4A's Member

Edelman surveys consumers around the world to learn the level of trust they have for business, government, media, and NGOs.

Social Media Use |

Research Services

Pew Research Center’s biennial survey provides insights into social media usage and adoption.

Kitchen Trends Study |

Research Services

Find out top kitchen design trends in this survey from Houzz.

Carat Trends 2021: The Year of Emotionally Intelligent Marketing

4A's Member

Carat outlines twelve societal, media, and technology trends for 2021.

Agency Search Consultants List

The 4A’s is pleased to provide its list of Agency Search Consultants. This list is updated on a regular basis.

Media Trends & Predictions 2021

Research Services

Kantar discusses media and digital predictions for 2021.