Industry Surveys and White Papers

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Meaty artisanal surveys. Comprehensive white papers. Sourced from every corner of the industry. Crafted by master researchers and management experts. With insights into everything from new business to benefits. Available 24/7.

All Surveys, Studies, Reports and White Papers

Wunderman Study ‘Future Ready’ Reveals That Despite Greater Access To Marketing Technology, Nearly 7 In 10 Businesses Still Struggle To Achieve Digital Readiness

4A's Member

Wunderman has introduced Future Ready as a call to action for business and marketing leaders to act now in order to prepare their businesses for the future.

Best Practice Guidance: Agency Search Agreements

The purpose of this position paper is to provide agencies with best practice guidance relating to obtaining formal agreements between an agency and a prospective client during the marketer’s search for agency resources or a marketer’s request for proposal.

Best Practice Guidance: Ownership of Agency Ideas, Plans and Work Developed During the New Business Process

This 4A’s position paper provides agencies with guidance on best practices relating to the ownership of agency developed ideas, plans and work created in the course of a marketer search for agency resources or a marketer request for proposal.

ROI/Attribution Providers: A Comparison of Leading Providers of Media Performance Analyses

This white paper, prepared by the 4A’s Media Measurement Committee, the Coalition for Innovative Media Measurement (CIMM) and Sequent Partners, looks at offerings from the prominent providers in digital, cross-platform, multi-touch and television attribution, and marketing mix modeling, using comparable criteria.

4A’s Data Summit Report 2018

More than 250 marketing professionals gathered at the 4A’s 5th annual Data Summit, a one-day event that brought together leaders from brands, agencies, media outlets and data firms. In this report, we highlight topics covered at the event — including unconventional uses of data, preparing for the EU’s General Data Protection Regulation, cross-device measurement and targeting, and upcoming industry standards.

Agency Search Consultants List

The 4A’s is pleased to provide its list of Agency Search Consultants. This list is updated on a regular basis.

Key Trends for the Travel Industry in 2018

Research Services

Criteo outlines seven travel trends for 2018 in its annual report.

Punctuality League 2018

Research Services

The OAG ranks airlines and airports around the world by on-time performance in this annual report.

2018 Mergers and Acquisitions Prospects for Marketing Services, Media, and Related Technology Firms

Research Services

AdMedia Partners reveals the viewpoints of buyers and sellers regarding M&A activity, valuation expectations, advertising spending, and key trends affecting the industry.