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Available to non-members for a limited time. The 4As’ social media committee has written a comprehensive white paper to help agencies organize a social media practice for sustainability and success for their clients and business.
Attorneys from Davis & Gilbert’s Advertising, Marketing & Promotions Practice Group share practical and helpful insights to guide businesses and agencies as they navigate new trends and developments.
In this issue, Nielsen discusses FMCG retail trends with information on fresh foods purchasing, brick and mortar vs. online buying, the health & wellness category, private and branded labels, multicultural insights, and more.
The Themed Entertainment Association (TEA) ranks the world’s top theme/amusement parks, museums, and water parks by attendance and highlights industry trends.
BARKER examines luxury car sales and the Millennial luxury car buyer.
Nielsen interviewed CMOs to learn of the strategic and organizational challenges they face as they adapt to changes in the marketing landscape.
PwC provides trends, ad spending, and forecasts for major media in this global report.
SYZYGY surveyed consumers from the U.S., United Kingdom, and Germany to find out at what price they would sell their personal data and attitudes toward sharing data for more personalized experiences.
Find out B2B buyers’ preferences on when and how they like to be contacted by sales teams in this infographic from the RAIN Group.