Industry Surveys and White Papers

The fast-track between raw data and actionable knowledge.

Meaty artisanal surveys. Comprehensive white papers. Sourced from every corner of the industry. Crafted by master researchers and management experts. With insights into everything from new business to benefits. Available 24/7.

All Surveys, Studies, Reports and White Papers

World Happiness Report |

Research Services

The World Happiness Report examines consumer well-being, life satisfaction, and quality of live in more than 150 countries.

The Agency’s Guide to Making Money with Analytics

4A's Member

Alight Analytics provides guidance for ad agencies to create a profitable analytics program.

The 2020 Shipping Forecast: Leadership Insights from the New World Talent Survey |

Research Services

The Lighthouse Company shares insights from its annual global survey of more than 600 C-Suite executives in the media, marketing, advertising and technology sectors.

Global 500 2020 |

Research Services

Brand Finance determines the 500 most valuable and strongest brands in the world. Rankings by industry and country are available.

Agency Search Consultants List

The 4A’s is pleased to provide its list of Agency Search Consultants. This list is updated on a regular basis.

APB News Brand Safety Position Paper NDA |

Accept the NDA and download the PDF. NOTICE:  By clicking the checkbox and “Download” link below, you hereby agree not to share the draft whitepaper outside your organization.  The invitation to review the draft whitepaper is personal to you.  You may not forward the link to any other person. Click here to agree to the […]

2020 Tech Trends Report

Research Services

The Future Today Institute forecasts emerging technology trends that will influence the advertising, public relation, media, and journalism industries in the year ahead.

Keeping Girls in the Game: Factors that Influence Sport Participation |

Research Services

The Women’s Sports Foundation examines what is influencing youth entry, retention, and exit from sports, while building a deeper understanding of how to help girls thrive in sports.

COVID-19: Impact on CPG and Retail

4A's Member

IRi provides an overview on what’s happening across key markets and implications and guidance for CPG manufacturers and retailers to support consumers during the crisis.