Industry Surveys and White Papers

The fast-track between raw data and actionable knowledge.

Meaty artisanal surveys. Comprehensive white papers. Sourced from every corner of the industry. Crafted by master researchers and management experts. With insights into everything from new business to benefits. Available 24/7.

All Surveys, Studies, Reports and White Papers

2020 Back-to-School Survey: Learning to Grown Amidst Uncertainity

Research Services

Deloitte examines how COVID-19 will affect the back-to-school and back-to-college shopping season.

LGBTQ Community Survey

Research Services

Community Marketing & Insights provides attitudes, behaviors, and demographic profile of the LGBTQ community in its annual survey.

4A’s Survey – Analysis of Agency Costs Survey Report

Management Services

  The Analysis of Agency Costs Survey Report, showing operating cost and income figures of member agencies for 2019 agency data, is now available. The results of the report are presented in two parts: one is for agencies with gross income up to $13.5 million and the second is for agencies with gross income of more than $13.5 million. The results of this survey are copyrighted by the 4A’s under the […]

Digital Video Advertising Spend Report

Research Services

The IAB and Advertiser Perception examine ad spending trends in digital video.

Equity & Inclusion in Action

  Dear Industry Leaders, With great intentions I began this journey of collecting and developing content, information and commentary to help the industry maintain the importance of DE&I during and post COVID-19. And then, the murder of George Floyd once again raised the concerns that have plagued this country for generations. The murder of a […]

The Most Innovative Companies 2020

Research Services

BCG lists the top 50 most innovative companies in the world and provides best practices companies can follow to establish innovative cultures. 

Best and Most Valuable Brand Rankings

Research Services

Check out these best and most valuable brand rankings from various sources.

How Marketers Can Win with Gen Z and Millennials Post-COVID-19

Research Services

BCG and Snapchat surveyed Gen Z and Millennial consumers from around the world to learn how their behaviors and spending are changing during the coronavirus pandemic and which of these changes are likely to stick.

Cognitextual: A Neuroanalytic Study of Contextual Ad Effectiveness

GumGum examines how an ad’s contextual relevance to content influences consumers.