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Includes Salary Data for all Agency Sizes & Geographies via our New and Exciting Digital Dashboard Platform The 2020 Employee Compensation final report, showing salaries as of July, 2020, has just been published. The study includes salaries from agencies of all sizes and reflects responses from 363 member agency offices with over 30,000 salaries, 235 […]
IRi provides an overview on what’s happening across key markets and implications and guidance for CPG manufacturers and retailers to support consumers during the crisis.
Whether your team is planning to return to the office in a few weeks or not for months to come, the questions and situations agency leaders need to address are considerable. The 4A’s has compiled comprehensive guidance, resources, and templates to assist as you navigate the return to your workplace. Return to Office Plans The […]
The 4A’s/Media Radar Accounts in Transition analysis compiles information on publicly reported account review activity.
The U.S. report from Dentsu’s 2020 CMO survey examines the top challenges and strategies for navigating the new normal.
Agencies are introducing technologies that reshape how they work: AI and intelligent automation (IA), in particular, turbocharge agencies’ ability to enhance and scale creative production and to scale marketing campaigns with data-driven, real-time precision. But introducing these tools fundamentally changes the way agencies work, automating 11% of their workforce by 2023. This report by Forrester […]
Spending, travel, in-store shopping, and timing are changing drastically during this year’s holiday shopping season, according to Deloitte’s annual holiday report. Read more to learn other holiday shopping behaviors that are shifting this year.
Featured in Adweek here The proliferation of misinformation and disinformation poses significant threats to both advertisers and society. The 4A’s Advertiser Protection Bureau (APB) has turned its attention towards the intractable twinned issues of misinformation and disinformation, in the whitepaper, Misinformation/Disinformation in Focus released today. A global, cross-industry group has assembled not only […]
Think with Google outlines five trends retailers need to be prepare for during the 2020 holiday shopping season.