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The New Faces of Gaming

Research Services

Ipsos suggests that a typical gamer in Europe may not exist. Their survey reveals that older generations are increasingly engaged in gaming. Forty-six percent of 35-44 year olds reported they play some kind of games, while 27% of 45-64 year olds reported the same.

European Perceptions of Climate Change

Research Services

Cardiff University shares topline findings from its study on the public perception of climate change in France, Germany, Norway and the UK. Learn how perceptions and concerns vary by country, along with their beliefs in scientific solutions, national policies, and energy strategies.

What Shoppers Really Want: Latest Omnichannel Strategies

Research Services

Ipsos surveyed Internet users in the UK, France, and Germany on the topic of omnichannel shopping for fashion and shoes, electronic devices, beauty and cosmetics, food, and travel. Find out the results in this white paper, plus get recommendations for successful omnichannel strategies.

Programmatic Advertising: The Impact on Brand and Delivery Metrics and What Advertisers Can Do to Maximize Returns

comScore and Kantar Millward Brown report that programmatic online advertising is performing well in areas such as purchase intent, but lacking in awareness and brand-building associations. Check out this global report for their four recommendations on ways to improve return on programmatic campaigns.

Advertising Veteran Ed King Joins Mortenson Safar Kim as Associate Creative Director

4A's Member

Ed King, an award-winning creative director who has led shopper marketing campaigns with many of the top brands in the world during the past 20 years, has joined Mortenson Safar Kim (MSK) as an Associate Creative Director.

Unleashing the Internet in the Caribbean

Research Services

This Internet Society report examines the current Internet usage in the Caribbean, barriers to better access in the region, and recommendations on managing challenges and capitalizing on opportunities.

State of Performance Marketing

Research Services

Adroll uncovers how marketers coordinate various different channels and technologies to achieve their goals in this annual report.

Advertising Attention Research: Video Ads and Viewer Attention

Research Services

Learn the differences in attention to TV advertising and YouTube mobile advertising and the impact TV ads and YouTube mobile ads have on brand metrics in this report from Google and Ipsos.

The Infinite Dial

Research Services

Edison Research reveals results of its annual survey of America’s digital media habits, broken out by age group.