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4A’s Reveals Winners of 2017 Jay Chiat Awards for Strategic Excellence

Marketing & Communications

Today, the 4A’s, the leading trade association representing the advertising agency business, revealed the winners of its 2017 Jay Chiat Awards for Strategic Excellence at the 4A’s Strategy Festival in New York City. The Grand Prix, which is selected from the Gold winners, was awarded to Leo Burnett Melbourne for their strategy on the “Reword” campaign for Headspace.

4A’s Reveals Winners of the Inaugural Inspiration Awards at Annual Strategy Festival

Marketing & Communications

Today, the 4A’s, the leading trade association representing the advertising agency business, revealed the winners of its inaugural Inspiration Awards, which recognized the work by companies and non-profit organizations who have brought insights to life through the use of both data and qualitative research practices. The winners were announced in New York City at the 4A’s 20th annual Strategy Festival (Stratfest), designed to explore the new frontier in planning, where data and human insight come together to inspire.

Guide to Influencer Marketing

Research Services

WOMMA shares insights into current industry standards, trends, best practices, and measurement guidelines for influencer marketing. 

Jay Chiat Awards Presented During 4A’s Strategy Festival

Marketing & Communications

The 21st annual Jay Chiat Awards, recognizing the best strategic thinking in marketing, media and advertising from around the world, were handed out Sept. 12, the first day of the annual 4A’s Strategy Festival in New York. Actor and writer James III, from The Upright Citizens Brigade comedy troupe, was emcee of the ceremony. The […]

FTC Updates Endorsement Guide FAQs and Settles First-Ever Action Against Individual “Influencers”

Management Services

Frankfurt Kurnit Klein+Selz provides updates on the FTC’s guidance for social media endorsements.

Podcast Playbook | A Guide for Marketers

Research Services

The IAB outlines podcasting’s value proposition to advertisers in this playbook.

Latina 2.0 | Fiscally Conscious, Culturally Influential & Familia Forward

Research Services

Nielsen profiles Hispanic women and highlights their influence on consumer trends.

Health Insurance Coverage in the United States

Research Services

The U.S. Census Bureau presents statistics on health insurance coverage.

Ed Chambliss Takes Over as CEO of Phelps

4A's Member

Phelps, the integrated marketing communication agency for such clients as Panasonic and Public Storage, has named Ed Chambliss chief executive officer. The move reflects an expansion of research, strategy and creative at the agency, which has recently added new leadership in these disciplines and updated its own brand story. Joe Phelps, who founded the agency 36 years ago, will serve as chairman of the agency’s board of directors and develop his nonprofit, the Getting Better Foundation.