The 4A’s Data Summit is a one-day, must-attend event featuring a cross section of high-profile leaders exploring how data will impact planning, creativity, media buying, strategy and talent.
Questions and challenges to be tackled by our experts include:
Closing keynote from Ari Schwartz, Former Assistant to the President and Senior Director of Cybersecurity at The White House, Venable.
Cross Channel ROI and Attribution: The Road Ahead moderated by Jane Clarke
Programmatic’s Success in Driving Business Results moderated by Kelly Liyakasa
Data Integrity and Quality Panel moderated by Allison Schiff
Tony Effik, Senior Vice President, Client Strategy, NBCUniversal in discussion with Bill Tucker, EVP Media & Data, 4A’s
Hear about the transformative applications of data from agency data and analytics leadership. We’ve gathered speakers to represent different types of agencies to understand the differences and similarities between their data mandate. Topics included how data drives strategy and the implications on an organization. Moderator: Alexandra Bruell, Advertising Reporter, The Wall Street Journal Speakers: Eugene […]