Events

We love a good party! We also love helping our industry connect, engage, and develop its talent.

This section contains a wealth of resources, from upcoming training courses to national conferences, as well as highlights of past events, including videos, galleries and presentations.

Featured Events

4A’s Strategy Festival 2017

Come explore the new frontier in planning, where data and human insights come together to inspire.

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4A's 100th Anniversary

In honor of our 100th anniversary, we’re celebrating the people, agencies and ideas that drive the advertising business.

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4A's CreateTech 2017

Exploring the creative side of A.I. and the strategic territory being terraformed by A.I. technologies.

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All Upcoming Events

Agency Growth Series Bundle

Geared specifically for the agency C-suite, this master class webinar series addresses topics focused on driving business growth. Each session addresses a unique topic as it relates to business planning and new business strategy.

Agency Growth: Business Lessons from the Management Consultancies

Applying best practices from Mirren’s new business training, Brent Hodgins of Mirren will take a look at the new agency competitive set, with a particular focus on the management consultancies.

2017 Launch for Leaders – Kansas City

A new 2-day workshop that will prepare experienced managers for the next stage in their careers!

The Intrapreneur’s Toolkit: Idea Machine

What problems exist that nobody is addressing? What could be added to (or taken from) your agency that would make it a better place to work, more profitable, more interesting or more efficient?

Agency Growth: Build Your Agency Like You’re Going to Sell It

Applying best practices from Mirren’s new business training, Brent Hodgins of Mirren will step back and take a look at building a sustainable infrastructure for growth. Whether or not you plan to sell your agency won’t be the point of the session. Building a high-value company, driven by a sales machine, will be.

The Intrapreneur’s Toolkit: Influence

Being someone with good ideas is nice, but it’s far more valuable to understand how to use the limited (and often competing) resources within a company to turn those good ideas into reality.

Agency Growth: Building a High-Performance Pitch Team

Applying best practices from Mirren’s new business training, Brent Hodgins of Mirren will review how to overcome some of the key challenges that hold back most teams, particularly given the reactive nature of agency culture. Get your team members to better commit, better focus and make their best possible contribution to converting the business.

Mastering Workplace Conversations Webinar Series Bundle

The Mastering Workplace Conversations Series provides Junior to Mid-level employees with strategies on how to best communicate their needs and viewpoints with their fellow employees and supervisors, while building a community of talent that is empowered and mature in their delivery.

Mastering Workplace Conversations: Channeling Your Inner Champion

As non-veteran talent, it’s sometimes uncomfortable to share your perspective, advocate for yourself, and communicate your value to your supervisor. This webinar will show you how to reduce anxieties and express strengths by using strategies that best deliver your worth in a more humbling and confident manner.

Mastering Workplace Conversations: Cultivating Agency Comradery

As you advance your advertising career, you will learn that no one individual in the workplace is the same. Everyone comes to the table with his or her own motivations, self-doubt, strengths and ideas. Each colleague you interact with will have a particular temperament and not all discipline stereotypes should be trusted.

4A’s CreateTech 2017

Explore the the creative edge of the digital transformation, experience and expressiveness.

Agency Growth: Presenting Your Fees – Building Your Case in Person & in Proposals

Simply put, this session will have a direct impact on your ability to secure more revenue from your current client roster. Bring along a fee proposal or staffing plan and measure it against the lessons in this session.

Mastering Workplace Conversations: Decoding and Converging Feedback

As juniors and middle weight talent it can be hard to share your opinion and offer feedback without fear on how it will land on another’s ears. It can also be feel defeating to hear what others have to disclose to you.

4A’s Transformation 2018

At Transformation, leaders from technology, media, advertising and marketing come together to discuss and debate issues, insights and ideas. Join us in Miami on April 8-11, 2018.