FTC Updates Endorsement Guide FAQs and Settles First-Ever Action Against Individual “Influencers”

Management Services

Frankfurt Kurnit Klein+Selz provides updates on the FTC’s guidance for social media endorsements.

Webinar: 2017 Labor Billing Rate Survey Report (LBRSR) Guidance Discussion

On July 27th, 4A’s held an agency-only webinar to help survey participants and 4A’s members understand the important information contained in the 2017 Labor Billing Rate Survey Report (LBRSR).

4A’s Releases Agency Hourly Labor Billing Rate Report

Marketing & Communications

This report reveals that 2016 labor billing rates in the advertising industry are generally higher than those in 2014. Findings of this report include industry-wide guidance on market based labor rates.

Breaking the Glass Ceiling: How Does the Owler Community Perceive Women in Power?

Research Services

An analysis of over 3,700 U.S. companies on Owler revealed that women account for only 5.6 percent of CEOs. In this article, Owler provides key stats by public companies, private companies, and approval ratings for female vs male CEOs.

National CEO Likeability Study

Research Services

Check out this site to see the results of Owler’s first report on the most likeable CEOs in the USA ranked by their peers. It includes a breakout by city and by industry, such as Marketing & Creative Agencies, Tech, Consulting & Business Services, and 22 more.

New World Talent Survey 2017

Research Services

More than 600 C-suite executives from media, marketing, advertising and tech companies around the globe participated in this Lighthouse Company survey.

20th CEO Survey: 20 Years Inside the Mind of the CEO …What’s Next?

Research Services

In PwC’s 20th CEO survey, nearly 1,400 business leaders from 79 countries share their views on how globalization and technology have impacted growth, talent, trust and society.

Video: Highlights of Transformation 2016

View a quick and exciting synopsis of Transformation 2016.

Agencies: Sign Up to Host a MAIP Fellow Today

Diversity Initiatives

Agencies: Are you interested in participating in the 4A’s Multicultural Advertising Intern Program? The deadline for signing up is January 20th.

Confidential Study of Compensation in Member Agencies Now Available

This confidential study compares the overall compensation of the highest-paid individuals in 94 4A’s member agencies with annual gross income up to $75 million.

Globality Webinar with Porter Gale (Q4 Western New Business Committee)

Globality’s Porter Gale participated in the West Region New Business Committee meeting on November 17, at Eleven in San Francisco, to share observations on the agency search process and provide committee members with information related to Globality’s web-based agency search platform (www.globality.com/).

Webinar: Q4 New Business Committee – Webinar with Agency Spotter Co-Founder Brian Regienczuk

In this webinar, Agency Spotter CEO and Co-Founder Brian Regienczuk shares findings and key learning from Agency Spotter’s Agency Search Trends Report. The presentation was originally delivered at the Q4 meeting of the 4A’s New Business Committee.