Deutsch today announces it has won The Oneida Group, the leading global marketer of dining and food preparation products. After a one-month, closed competitive review, Deutsch’s scope of work will include creative and media duties, as well as social strategy and activation for the Anchor Hocking brand, an American-made leading glass manufacturer for the at-home chef.

BSSP will be tasked with developing the strategic vision and creative execution of marketing campaigns behind the next year’s NBA 2K19 release. The cross-channel campaign will include television, digital content, partnerships and point of sale for both the console and mobile versions of the game.

The site acts as a one-stop resource with links that lead to fundraising pages of organizations that are working to help Northern California recovery efforts.

West coast members are invited to a morning gathering of senior advertising, and other marketing communication executives from the U.S. and abroad, for discussion on a wide-range of topics.

Leading independent agency Butler, Shine, Stern & Partners announced the hire of David Eastman in the new role of Chief Operating Officer, a move designed to establish the agency’s next generation of leadership and solidify its position as a leading independent agency in the continually evolving marketplace.

Patagonia’s Yvon Chouinard and The New Yorker’s David Remnick top the list of 10 remarkable recipients of The Legacy Lab™ Honors, a new award that recognizes rare leaders—founders and refounders of brands that are making a long-term difference in a short-term world.

The launch ad campaign for Natrol Cognium plays up little everyday lapses that make a memory enhancer useful while mentioning extensive human clinical trials behind product development. Created by Phelps, AOR for Natrol, the campaign strikes a lighthearted contrast in the emerging category, to date dominated by academic ads emphasizing product formulation.

Procurement thought leader Mary Ann Brennan (Sr Director Global Procurement, Mattel, and ANA Agency Relations Committee Co-Chair) shares information and suggestions related to improving agency relations with marketing procurement with the 4A’s community, via a complimentary members-only webinar sponsored by the 4A’s Western Region New Business Committee.

Succeeds Hall of Fame Chief Creative Officer Howie Cohen, who is retiring after leading award-and business-winning campaigns for five decades.

Award-winning integrated advertising agency makes new hire to build
social purpose practice

UNITED Collective chairman on the future of advertising

Daniel Addelson, known for his strong visual style and ability to innovatively weave together storytelling and branded content, has joined HELO’s roster of directors.