Why should you care about ROI specifically in terms of Business Development? Bob Wiesner and Jackie Bird of The Artemis Partnership take us through the importance of smart Business Development practices that will ultimately earn your agency more money. He makes a case for “less is more” when it comes to pitching and, when you see him crunch the numbers, you’ll understand how this school of thought can significantly improve your bottom line. This webinar was recorded at the 4A’s National New Business Committee meeting on October 28, 2021.

Featuring:
Bob Wiesner, Managing Partner, Americas & Jackie Bird, Senior Client Advisor from The Artemis Partnership

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The Real ROI of Business Development