Attendance soars 40% at MMA-backed event featuring unbridled schmoozing and X still taking about brand safety Does the marketing industry need another tent pole event lodged between CES and the Cannes Lions International Festival of Creativity? The 3,500 plus attendees at Possible this week, up more than 40% from the conference’s 2023 debut, suggests the […]

The Media Rating Council (MRC) and the broadcaster-backed joint industry committee (JIC) aren’t the only organizations addressing TV ad measurement. They are just the most public for their role in creating standards. The 4A’s also has what it calls a “measurement committee,” a working group for media agencies to share thoughts and opinions about new trends in TV […]

Broadcasters and digital publishers may be onboard with a privacy proposal that would limit the ability of marketers to target people online, but two of the biggest ad groups have come out against the draft legislation currently under review in Washington. The Association of National Advertisers and the 4As, which represents advertising agencies, say such […]

The 4A’s and Association of National Advertisers (ANA) weighed in against certain provisions in the discussion draft of the American Privacy Rights Act (“APRA”) that could curb advertisers’ and agencies’ ability to engage in online behavioral advertising. “The bill could significantly limit the ability of advertisers in every Congressional District (businesses, nonprofits, political campaigns, and […]

On April 4, Governor Andy Beshear signed into law HB 15 becoming the 15th state to enact comprehensive consumer data privacy legislation. The new Kentucky Consumer Data Protection Act (KCDPA) largely tracks the Virginia’s law but without this year’s amendments relating to children’s data. For agencies already complying with other non-California privacy laws, the Kentucky […]

These three agencies stood out for evolving their commitments and approaches to DE&I in a year when others pulled back. The three agencies awarded with an Inclusive Workplace distinction have demonstrated a commitment to keeping up with the evolving needs of DE&I by continually updating their approach to meet the needs of the moment. To […]

MAGNA’s quarterly forecasts predicts global and U.S. ad spend for the year ahead.

As the CMO role continues to evolve, the halcyon days of the rock star CMO have seemingly come and gone. The job has become increasingly more difficult, with expectations of what marketers should be delivering for their businesses continuing to rise as marketing is being tied even closer to business results. At the same time, marketers are having […]

Advertisers are placing more restrictions on their partners when it comes to AI in their work Brands are demanding stronger AI safeguards in their contracts with ad agencies, setting up tension between marketing firms, which are racing to adopt generative AI, and clients, who are worried about all of the ways the technology could steer them wrong. […]

FCB Chicago’s new chief creative officer, beware of flying bison, Carmichael Lynch merges with Tierney, and more The 4As has appointed Cathy Chan Butler, previously the CEO of Organic, as its new executive VP of talent, equity, and learning solutions. She replaces Tahlisha Williams, who is no longer with the organization. Continue reading on AdAge.

This week’s agency news, people on the move and brand buzz. On the Move 4A’s named Cathy Chan Butler head of talent, equity and learning solutions. Continue reading on Campaign US.

The American Association of Advertising Agencies (4A’s) has appointed Cathy Chan Butler as executive vice president of talent, equity and learning solutions. The goal of Butler’s position is to address the changing needs and future of talent for agency members. In this role, Butler will lead the 4A’s Foundation, Learning Institute and HR/Talent Solutions practice while also […]