EmblemHealth Showcases NYC Artists’ Interpretations of What Health Means in Newest Campaign

The COVID-19 pandemic has shined a greater light on the importance of quality health coverage for people and their families. In line with the upcoming health insurance open enrollment periods, EmblemHealth is launching a multichannel media and grassroots campaign that amplifies its commitment to supporting the health and well-being of the communities it serves by going beyond traditional health insurance coverage.

The campaign, ‘We Mean Health,’ features the work of local artists depicting what health represents to them. The work aims to deliver on EmblemHealth’s 80-year history of serving the tri-state area, showing up for local communities, and its overarching belief in the importance of accessible, equitable, affordable, and quality coverage as a not-for-profit.

VMLY&R, who was recently named EmblemHealth’s Agency of Record, was tasked with developing and bringing the campaign to life across print, digital, radio, TV & OOH with an evolved visual approach. EmblemHealth’s Connecticut-based health plan, ConnectiCare, will also launch a new campaign under the ‘We MeanHealth’ platform.

“What attracted us to EmblemHealth was that they wanted to stand out in the health insurance category and do advertising with more soul,” said Wayne Best, COO of VMLY&R. “This is just the beginning of our combined efforts to demonstrate to people that we care more. It’s not only about health coverage, it’s about keeping people healthy, often proactively.”

“The last year and a half has brought disruption and innovation to the health care industry like no other time in our history,” said Beth Leonard, Chief Corporate Affairs Officer of EmblemHealth. “For EmblemHealth, there was no better way to express this pivotal moment than through the lens of diverse local creators. Like art, health can be interpreted in many uniquely personal ways, and we’re using New York City as a canvas to express what health means to us and our communities.”

‘We Mean Health’s roll-out arrives on the heels of the ‘Every Part Matters’ campaign for AdvantageCare Physicians, a multispecialty medical group practice that is part of EmblemHealth’s family of companies. Both serve as a representation of EmblemHealth’s dedication to showing up for the communities they serve.

VMLY&R Credits:

  • Jessica Post, Executive Director
  • Wayne Best, Chief Creative Officer, New York
  • Belle Frank, Chief Strategy Officer, Global Health Practice
  • Gabriel Jardim, Group Creative Director
  • Guto Monteiro, Group Creative Director
  • Erica Philippone, Director, Client Engagement
  • Molly Runge, Creative Director
  • Gretchen Menter, Creative Director
  • Amanda Vinci, Associate Creative Director
  • Anja Harmon, Associate Creative Director
  • Teny Akay, Strategy Director
  • Theresa Ferrugio, Group Connections Director
  • Lynnsey Rijos, Associate Connections Director
  • Mariel Rivera, Senior Connections Manager
  • Maggie Rogers, Associate Account Manager
  • Annie Gerker, Account Manager
  • Fernando Martinez, Program Manager
  • Ken Zane, Senior Producer
  • Bobby Marsden, Executive Producer

 

Emblem Health Credits:

 

  • Beth Leonard, Chief Corporate Affairs Officer
  • Kim Lauersdorf, Vice President, Marketing
  • Lauren Festa, Assistant Vice President, Marketing
  • Claire Surrey-Bolger, Assistant Vice President, Marketing & PR
  • Christopher Clarke, Director of Marketing
  • Karly Domsky, Brand Manager
  • Cynthia Dartley, Sr Marketing Campaign Coordinator
  • Olivia McCabe, Marketing & Brand Manager