HMH Agency to Focus on Powering Brands That Are Building The Future of Transportation

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PORTLAND, O.R. – HMH, an award-winning full-service marketing communications firm with offices in Portland, Ore. and Charlotte, N.C., is leveraging its two decades of experience in the transportation industry to focus on brands that are creating the future of transportation in electric vehicles, autonomous modes of transportation, advanced safety systems and sustainable mobility. “The dawn […]

The Conversation: Twitter Trends

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Twitter examined the conversations happening on its platform to gain fresh understanding of evolving cultural trends and attitudes that are shaping our future.

R/GA New York Elevates Shannon Washington and Erin Lynch to Co-Lead Creative

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NEW YORK, NY–February 24, 2021–R/GA is pleased to announce that Erin Lynch and Shannon Washington have been promoted to SVP, Executive Creative Directors partnering to lead the creative output for the company’s New York office. A true stories and systems duo, Erin will spearhead experience-driven creative while Shannon will head integrated creative. Both will report […]

Liquor store bags warn about risks of drinking on National Drink Wine Day

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On National Drink Wine Day (2/18) and as pandemic alcohol sales soar, Colle McVoy helped nonprofit Proof Alliance launch an unexpected public awareness activation to get people talking about the risks of drinking any amount of alcohol while pregnant. In partnership with liquor stores, buyers of wine and spirits at more than 50 Twin Cities […]

Pavone Marketing Group Adds Two Senior Creative and Marketing Positions

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Pavone Marketing Group (PMG) has added two new senior positions that reflect the company’s recent growth. Mark Moll has been hired as Executive Creative Director for the company’s full-service Pavone marketing agency, helping the agency realize the full creative potential of every project, and partnering with clients to deliver work that will help them grow […]

Podcasting Today

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Nielsen examines podcast listeners and finds audiences are growing in diversity, providing a new audio opportunity for advertisers.

CTV App-Ads.txt Trends: Roku

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Pixalate complied research on app-ads.txt trends from Q1-Q4 2020 on apps in the Roku Channel Store.

Evolve Your Impact: Why Diversity, Equity, and Inclusion Matter in Marketing

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Join LinkedIn on Friday, February 26th at 10am PT/1pm ET for a panel of pioneering marketers who are creating real change by bringing a purpose-driven mindset to their everyday work.

Preparing for the Post-COVID Travel Boom

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Vladimir Jones provides actions destination marketers can take to win audiences before the oncoming travel boom.

TikTok strikes big with Gen Z: what makes it tick?

Over the past 2 years, TikTok has become a huge cultural phenomenon, attracting millions of Gen Z youth. While the popularity of TikTok has been widely reported, there’s been little focus on why it has become so popular. To gain insight into what makes TikTok so appealing to Gen Z, The Marketing Store conducted qualitative […]

Turning a Neglected Assignment Brief into a Stellar Pitch Presentation

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4A’s member OpenHuddle provides tips for producing creative briefs that win new business.

What It Takes to be a Resilient Agency

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Surviving major, unexpected change requires planning for the worst, especially when you’re thriving. By Paige Campbell   Agencies naturally ride the ups and downs of a low-margin, volatile industry any day of the week. It’s part of the business. Layer on the economic and emotional instability that came with 2020, and it’s surprising that agencies […]