Marketing Through a Crisis: Balancing Business with Humanity

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Vladimir Jones provides tips on how to balance opportunity and data with humanity in this unprecedented time.

Local Agency Launches Campaign to “Stop the Strain” on Hospitals and Workers

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To help reduce the growing strain on U.S. health systems and workers, Lewis Communications today launched a nationwide public awareness campaign and pledge to urge all Americans to stay at home and “Act Contagious.”

The Social Distancing 7: Media Channels That Will Grow During The COVID-19 Outbreak

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by Jeff Larson , Op-Ed Contributor, March 24, 2020 Original article linked here As Americans focus on health and safety during the COVID-19 outbreak, they are sheltering in place and working from home — and about to set records in media consumption. In 2019, prior to the outbreak, Nielsen reported the average U.S. consumer watched, read or […]

These Top Marketers and Media Execs Are Showing a Way Forward Amid the Coronavirus Crisis

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Members of Adweek’s Advisory Board, Brandweek’s Steering Committee and leading figures including Martin Sorrell and Jo Ann Ross share their insights As the global health crisis continues to wreak havoc on businesses of all kinds, large and small, industry leaders are battling to adjust to a vastly changed marketplace. There’s no question that the challenges they’re facing […]

R/GA London Appoints Rebecca Bezzina as its New Managing Director

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London, March 19th, 2020 — R/GA is pleased to announce that long-term senior R/GA executive, Rebecca Bezzina, has been appointed the new SVP, Managing Director for its London office. An industry pioneer in transformative work for clients and company growth, Rebecca joins R/GA London as SVP MD after 5 successful years at R/GA Australia, where […]

Monarch: An Apparent Connected TV/OTT Ad Fraud Scheme Stealing from Premium Brand and Political Ad Budgets

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Pixalate researchers find that Roku apps designed for passive viewing appear to have been targeting in a new over-the-top (OTT) content and connected TV (CTV) ad fraud scheme.

The Agency’s Guide to Making Money with Analytics

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Alight Analytics provides guidance for ad agencies to create a profitable analytics program.

Austin Williams Campaign for Molloy College Dominates at 35th Annual Educational Advertising Awards

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“Live Your Story” campaign grabs 16 awards, including eight gold statues, for marketing brilliance    Hauppauge, NY (March 16, 2020) – Leading advertising, branding and digital marketing agency Austin Williams announced today its “Live Your Story” campaign for Molloy College in Rockville Centre, NY, won 16 awards at the 35th Annual Educational Advertising Awards (EAA), sponsored by Higher Education Marketing Report. […]

Austin Williams Hires Three Across Agency

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Hauppauge, NY (March 13, 2020) – Digital advertising, branding and marketing agency Austin Williams today announced it has hired three new team members to complement its work in the healthcare, financial services, education and professional services spaces.   Recently hired are: Nick Gaffney of West Islip, as Senior Paid Search Strategist. He was previously Campaign Coordinator at Fat […]

COVID-19: Impact on CPG and Retail

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IRi provides an overview on what’s happening across key markets and implications and guidance for CPG manufacturers and retailers to support consumers during the crisis.

‘Disruptive Ads’: Top Apps Delisted

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Pixalate uncovered 564 apps that have characteristics that appear to be consistent with apps removed from the Google Play Store due to “disruptive ads”. Read about the most popular apps and biggest developers that were delisted.

Cactus Adds Agency Veteran Jeff Graham as President and CMO

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Cactus created a new senior-level position and appointed industry-leader Jeff Graham as president and chief marketing officer. Graham will start with Cactus on March 30, 2020.   In this new position, Graham will oversee day-to-day operations and direct business development. Cactus CEO and founder Joe Conrad and the leadership team set aggressive goals for 2020 […]