VMLY&R Unveils New Inclusion Experience Practice

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Specialty practice aims to create change through cultural awareness and racial equity within companies. May 12, 2021 (New York, NY) — VMLY&R has announced today the launch of its Inclusion Experience Practice, a strategic consultancy partner that works with clients to bring about sustainable cultural change within organizations. The new offering serves as a critical […]

Download Nielsen’s Evolving Customer Relationships in Financial Services Marketing Report

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Nielsen reports where key opportunities lie to successfully reach women over 50.

The Richards Group Announces New Chief Talent and Culture Officer

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Nikki Wilson appointed as agency’s first CTCO DALLAS (April 28, 2021) – The Richards Group has named its first chief talent and culture officer. Nikki Wilson, former human resources and labor relations director at General Motors, will report to CEO Glenn Dady. Along with the appointment of outside inclusion, equity and diversity (IE&D) counsel Do […]

Airport Code No More: Luquire George Andrews Changes from LGA to Luquire

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Integrated communications firm flips the script, becomes its own client for rebrand effort CHARLOTTE, N.C. (April 27, 2021) – After more than 35 years of visionary leadership and award-winning client work, Charlotte communications firm Luquire George Andrews is rebranding itself from LGA to a sleek, modern moniker – Luquire – that reflects the cutting-edge, digitally […]

Adams & Knight Adds a New VP to Help Clients Optimize their Paid Media Results

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AVON, Conn., (April 27, 2021) — Adams & Knight, one of the region’s leading integrated marketing agencies, has brought in a new Vice President to oversee its growing paid media planning, buying and analytics team. Tommy Shaw joins the agency in the newly created role of Vice President of Media and Analytics. In this role, […]

Credit Sesame Partners with Colle McVoy

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Minneapolis, April 27, 2021 – Colle McVoy has been selected as lead agency for Credit Sesame, the credit wellness platform that helps consumers achieve financial freedom. The agency will direct strategy, creative, brand experience and design to support the company’s rapid expansion plans. “We are well positioned to be the category leader in the financial […]

Ideabar partners with The Atlanta Journal-Constitution to ‘Press On’

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The “Press On” project is the result of a tightly focused brand strategy expressed by Ideabar in a new visual and verbal brand identity system that recognizes The Atlanta Journal-Constitution’s long history, points to an increasingly digital future and highlights the personal calling and rigorous work of its journalists. All products by The Atlanta Journal-Constitution […]

Mark Read on WPP’s Net Zero Commitment and Advertising’s Role During the Pandemic

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The company sets targets to become entirely net zero by 2030 with reduced travel, renewable power sources. Mark Read, WPP’s chief executive, has a ready answer for how the pandemic has affected the world’s largest agency network in its quest for sustainability. “It’s encouraged us to be more ambitious,” he said in an interview with Adweek. The […]

Porsche Enlists Bill Nye For Educational Videos

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Porsche is featuring Bill Nye “The Science Guy” for a web series explaining the engineering of the all-electric Porsche Taycan. The five videos, which launch today, were created by Cramer-Krasselt and are posted on the automaker’s YouTube channel. They will be supported with paid and organic social media. Nye, who is a mechanical engineer, uses […]

Deutsch NY Taps Karan Gera as SVP, Group Planning Director

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Former McCann Worldgroup, Faith Popcorn’s Brain Reserve, and Y&R Brands executive joined April 1 April 13, 2021 — Deutsch New York has announced the hire of Karan Gera as SVP, Group Planning Director where he will drive the agency’s strategic thinking and lead the brand and creative strategy development for PNC Bank, building upon Deutsch […]

Dermatologist-Led Brand Differin Knows Pimples Will Be Popped

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—Acne Aftermath Campaign by Deutsch NY EncouragesPimple Poppers to “Do Things Differin”— April 13, 2021—Popping a pimple causes your brain to release dopamine. It also causes long-lasting scars and dark spots, which feel objectively less blissful than the popping. Differin and creative partner Deutsch New York have good news for pimple poppers everywhere with the […]

TXU Energy Retains RPA

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Santa Monica, CA, April 19, 2021 — TXU Energy has hired RPA as agency of record to handle strategy, creative and digital work, following an agency review. “TXU Energy is the largest retail electricity provider in Texas. As a leader in the space, we look forward to helping create connections that highlight their unique value […]