Integrated marketing campaign by Mower boosts New York state long-term care recruitment efforts, enters second phase with Caring Gene® Call to Care Syracuse, N.Y.—June 29, 2020—The Caring Gene® campaign, launched last June by Mower agency on behalf of Iroquois Healthcare Association (IHA), brought home multiple honors at the 37th Annual Healthcare Advertising Awards. Designed […]
A guide to the most innovative advertising options to emerge amidst the strangest year in human history San Ramon, Calif. (June 30, 2020)– Ads are finally catching up to the ways a cord-cutting world consumes media. With the release of innovative and interactive creative formats, brands can now reach and engage their audience across […]
Because we are not sure we even know how to “return to the office” when we are able to, food & beverage marketing agency, quench, created these four fun & humorous instructional posters. According to quench CMO Jared Scott, “What we do know is we will be back to the physical office. But what […]
Logo design by Andrew Brown, current DAD student. Denver and Colorado Springs, Colo., June 30, 2020 — Following six months of discussion and planning, and commemorating the agency’s 50th year in business, Vladimir Jones (VJ) has established the Jim and Nechie Hall Scholarship to Denver Ad School (DAD). The scholarship will provide full tuition […]
Vladimir Jones provides guidance on how brands can meaningfully take a stand and evolve in today’s world.
MARK CANAVAN JOINS FIRM AFTER RENOWNED “BIG AGENCY” CAREER DETROIT (June 10, 2020) – Rebuild Group, a digitally born creative agency headquartered in Detroit’s Milwaukee Junction neighborhood, adds a creative coup with the hire of Mark Canavan as Executive Creative Director as of May 1st. Canavan comes to Rebuild Group after a 30-year […]
PHILADELPHIA & HARRISBURG (JUNE 10, 2020): The new national TV spot produced by quench for client StarKistⓇ features iconic brand mascot CharlieⓇ the Tuna thanking frontline workers who’ve been keeping everyone safe and fed during the COVID-19 pandemic, and highlights StarKist’s longtime partner Feed the Children. The new 15-second animated spot shows Charlie speaking to viewers as if he’s on a […]
GumGum examines how an ad’s contextual relevance to content influences consumers.
GroupM releases its latest ad spend forecasts for the U.S., U.K., and France.
MAGNA’s quarterly forecasts predicts global and U.S. ad spend for the year ahead.
GumGum Sports has partnered with Winmo to help sponsorship sales teams identify and evaluate brand partnership opportunities.
Learn more about video strategies and campaigns that are being used to address interruption, user experience, and skippable ads in this report from GumGum.