Volkswagen Invites U.S. Soccer Fans to ‘Jump on the Wagen’ for a New Team In The World Soccer Championships

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With the U.S. national soccer team absent from this year’s world championships, Volkswagen of America wants to help American soccer fans find a new, temporary home for their passion.

Inside The Campaign: Deutsch’s “Father’s Day Surprise” for Anheuser-Busch

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In the series Inside the Campaign, the 4A’s features creative work from its member agencies. Here, Deutsch shows its recent work for Anheuser-Busch.

VML Announces Chief Experience Officer; Appoints New Chief Technology Officer

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Jeff Geheb has been promoted to the newly created role of chief experience officer. With the move, Geheb broadens his remit, extending into design thinking, computer-human interaction, experience design and user experience. He will be the visionary behind VML’s entire global platforms and experiences practice.

HMH Wins Silver National ADDY in the American Advertising Awards

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HMH, a local marketing communications agency with offices in Charlotte, N.C., and Portland, Ore., received a Silver National ADDY in the 2018 National ADDY Awards competition from the American Advertising Federation. HMH was selected from more than 34,000 entries nationally and won locally and regionally before advancing to the national competition.

GIANT Food Stores Selects Brownstein Group as Advertising Agency of Record

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Brownstein Group (BG), the longest-running independent marketing communications agency in Philadelphia, announced today that it has been selected by GIANT Food Stores as its advertising agency of record. GIANT, which operates more than 170 neighborhood stores under the GIANT and MARTIN’S brands, chose Brownstein Group following a competitive search for an agency who had the right mixture of strategic knowledge, creative vision and team chemistry to help them navigate the rapidly-evolving grocery landscape.

gyro Named 2018 Global B2B Agency of the Year by the Association of National Advertisers

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gyro, the world’s first full-service global creative B2B powerhouse, has been named the Association of National Advertisers (ANA) 2018 Global B2B Agency of the Year. This is the fourth time in the past five years that gyro has received this honor.

Summer Lovin’ Your Internship

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Janet Northen, EVP, Director of Agency Communications at McKinney shares tips to summer interns helping them figure out what their internship can do for them. This summer, the agency will celebrate 20 years of “Mterns,” including the third recipient of the Joni Madison Diversity Scholarship, McKinney’s 10th MAIP intern, and first-ever army veteran Mtern.

Agency Announces New Organizational Design and New Brand Identity

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Ogilvy today announced the agency’s re-founding and new mission to serve as an integrated creative network that Makes Brands Matter. Continuing their “Next Chapter” transformation journey, the company introduced a new organizational structure and brand identity.

What Drives You?

BARKER examines luxury car sales and the Millennial luxury car buyer.

The Price of Personal Data

SYZYGY surveyed consumers from the U.S., United Kingdom, and Germany to find out at what price they would sell their personal data and attitudes toward sharing data for more personalized experiences.

ANA Announces 2018 B2B Hall Of Fame Honorees

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The ANA (Association of National Advertisers) today announced that three prominent veteran business-to-business marketing executives will be inducted into the ANA’s B2B Hall of Fame at a gala awards banquet next month.