McKinney “Mtern” Zoe Tang offers insight on what she learned while interning with the account management team at the Durham-based agency.
In this Inside the Campaign, Soylent came to Ignited looking for a campaign that would drive topline revenue and generate awareness—quickly. This aggressive goal, combined with Soylent’s extremely driven, time-strapped audience of dreamers, makers and doers, presented us with a unique challenge. Soylent customers recognize the importance of fueling their body for success and yet, their ambitions and busy schedules are often at odds with their nutritional needs. To win them over, our campaign had to be both compelling and catch their attention ASAP.
Leading advertising, branding and digital marketing agency Austin Williams has hired Peter J. Spalding as Vice President, Growth Initiatives to develop new business opportunities across the agency’s defined vertical markets of financial services, healthcare, professional services and higher education both on Long Island, in the greater New York City area and nationally.
Dentsu Aegis Network, today, announced a partnership with AutonomyWorks, a company that specializes in mobilizing employees with autism for core ad operations. Because these functions are often tedious and repetitive, they require a higher aptitude for pattern recognition and attention to detail, which are talents associated with many people with autism. As the Dentsu Aegis Network Center of Excellence for Digital Operations and Automation grows, a portion of the team will be composed of AutonomyWorks team members.
Allen & Gerritsen (A&G) was selected by the National Organization on Disability to create a national awareness marketing campaign to promote people with disabilities as an untapped talent pool. The agency was chosen after a formal review of over a dozen firms throughout the US.
In a move reflecting the agency’s commitment to operational agility and talent investment following a string of new business wins in the telecommunications, retail and healthcare industries, Hill Holliday has named Scott Feyler CFO and COO, and Julianna Akuamoah SVP of Diversity and Talent Management. The moves were announced today by Karen Kaplan, Chairman and CEO of Hill Holliday.
Brownstein Group has won Silver at the 2018 Ad Age ‘Small Agency of the Year’ Awards, solidifying the Philadelphia shop as one of the top two agencies in the country with 75-150 employees. Each year, Ad Age (the leading global publication for the advertising and marketing community) uncovers and honors small, independent agencies that are producing innovative and exciting work. The competition was stiff, but Brownstein Group beat out hundreds of other agencies from across the United States and was specifically noted for its ability to generate superior client ROI.
El Paso marketing communications agency Mithoff Burton Partners has promoted Dana Guerra to Vice President, Client Services. In her new role, Ms. Guerra will serve as Director of Project Management, overseeing quality and timeliness of all production projects within the agency.
Agency sets out to design and build AI solutions that transform the customer experience NEW YORK, NY – July 12, 2018 – R/GA, the company connected by design, today announced it has established a Brand AI offering to design and build AI solutions for brand partners to transform the customer experience. The dedicated Brand AI […]
Millennium Agency welcomes Travis Morin of Manchester to their content and social management team. As a Content/Social Manager, he is an important part of Millennium’s inbound marketing process for both the firm and its clients.
R/GA, the company connected by design, today announced that
the Austin office has elevated Candice Hahn to senior vice president, managing director of R/GA Austin, Katrina Bekessy to executive technology director and Murray Wyse to group creative director. Each will continue in their management roles and are all instrumental in driving the growth of R/GA Austin’s expanding products, services, and communications offerings.
Deutsch today announced that it has hired Shannon Washington as SVP, Creative Director in its Los Angeles office. Washington will lead the H&R Block account, which recently appointed Deutsch as AOR in June 2018. She will report to Chief Creative Officer of North America, Pete Favat.