4A’s Management Practitioners Forum 2024

Leading Through Continued Disruption

The combination of a variety of converging factors has resulted in our industry being in a state of ongoing disruption.  Agency fees continue to be squeezed, talent and technology costs continue to increase, remote/hybrid work scenarios are the new normal, human creative work is being challenged and augmented by AI, and creativity itself has been democratized by the “Creator Economy.”  In addition, cultural and social dynamics have become highly politicized, the measurement of digital media remains challenging, and we’re drowning in a sea of data as we search for meaningful and actionable insights.  The challenge for agency leaders today is effectively leading their agencies through the continued disruption our industry is experiencing, while uncovering opportunities in every challenge and embracing change.  Charting a course that leads to success for your business will be the defining factor for agency leaders.

Join us at MPF 2024! 

Members-only. Mission critical topics. Real Talk.

CHICAGO, IL | June 4-5, 2024

• $1350 (single ticket)
• $1150 (second or more attendees from the same agency)
• $650 (On-Demand recording access for 90 days)

REGISTER NOW

Tracks include:

• Technology
• Talent Matters
• Agency Economics
• Generating Growth
• The Work
• Leadership Matters

EVENT CANCELLATION/SUBSTITUTION POLICY

LIVE EVENTS. You may transfer your registration to a colleague at no additional cost, but you must contact us in advance of the event to do so. There will be a $100 cancellation fee on any cancellations received more than 30 days before the event. There is no refund for cancellations received less than 30 days before the event. In the event of inclement weather (e.g. systemic flight cancellations) or similar force majeure event, 4A’s will refund 25% of your registration fee.

Substitutions are (almost) always allowed. Substitutions and cancellations should be sent to [email protected].

VIRTUAL EVENTS. No refunds will be granted for any cancellations. However, you may transfer your registration to a colleague at no additional cost. Please contact [email protected] to transfer your registration.

4A’s may in rare instances, and on short notice, need to reschedule or even cancel a program or may need to substitute a speaker; this may be caused, for example, by a force majeure event. We will provide the earliest notice that we are reasonably able to provide under those circumstances. In situations where 4A’s cancels or reschedules a program, we will notify you of any applicable refund terms. Under no circumstances will 4A’s be liable for consequential or indirect damages or for any amount in excess of your registration fee.

NOTICE REGARDING EVENT SPONSORS

We may provide an attendee list to companies that sponsor this event. The attendee list may include the name, title, affiliation, and email address of each attendee. Sponsors may use this information to contact attendees about products or services that may be of interest.

QUESTIONS?

Registration & Event Logistics: [email protected] 

Sponsorship: Aaron Zimmerman at [email protected]