4A’s Western Region IAAS 2024

WESTERN REGION IAAS 2024 is SOLD OUT – registration is closed – thank you for your interest and watch the 4A’s Website for future editions!

The 4A’s Institute of Advanced Advertising Studies (IAAS) offers rising agency talent the opportunity to advance their careers through an immersive learning experience of developing a new business pitch from scratch to solve a real-world marketing and advertising challenge from a top Fortune 500 brand. The 4A’s IAAS helps propel careers through new experiences, challenges, and perspectives that may not exist within an agency’s walls. It has trained some of the best and brightest industry professionals – including many of today’s top agency executives.

The 13-week experience provides an opportunity to: 

• Get outside your comfort zones and stretch your abilities with new knowledge and perspectives
• Learn from industry veterans with a range of experiences
• Collaborate and overcome challenges in a team environment
• Gain exposure to broad and varied marketing activities 
• Go from client brief to winning integrated campaign in 13 weeks

IAAS combines weekly instruction and access to industry mentors/advisors with a marketing case challenge based on a real client brand. Participants will be divided into teams and asked to brand themselves as an Institute-based agency. Together, the teams will work to develop a strategic marketing solution to a critical business challenge provided by this year’s client (to be announced).  Participants will “pitch” their plan – inclusive of insights, strategy, creative concepts, and tactical/channel execution (paid, owned, and earned) – to representatives from the client as well as agency leaders from across our region.

Who Should Attend
The Western Region IAAS program is designed for promising agency professionals with two to five years of experience across all disciplines—creative, media, research, planning, strategy, account management, public relations, direct marketing, digital, social, and mobile. Titles often include, but are not limited to:

• Designers/Jr. Designers
• Copywriters/Jr. Copywriters
• Account Coordinators
• Account Executives/Assistant Account Executives
• Strategists/Jr. Strategists
• Social Media Managers
• Media Planners/Jr. Media Planners
• Digital Technologists/Jr. Digital Technologists
• UX designers

Course Curriculum
IAAS opens with a client challenge and follows the path of preparing for a pitch. Industry instructors provide an overview of the many skills participants need to meet the client’s needs successfully. Topics covered include:

• Strategic planning and fundamentals
• Crafting a compelling brief
• Generating creative options and a “big idea.”
• Crafting an idea and integrating it across tactics and channels
• Presenting a plan (i.e., objectives, insights, ideas, budget, and measurement)

A detailed course schedule will be provided to all participants following the close of registration. Sessions will be held every Tuesday evening from 6:00 PM until 8:15 PM PT. Nearly all classes will be conducted via Zoom, while the first and final client pitch session will be held in person in Los Angeles. 

The course begins on Tuesday, February 13th, and concludes on Thursday, May 9th.

For Participating Agencies
After graduating from IAAS, students will return to work with a better understanding of the big picture, an enhanced ability to work virtually in a team environment, and a renewed passion for doing excellent work and increasing their contributions. Marketing communications companies need a program that provides a real-life understanding of our business, which IAAS delivers. The IAAS helps rising agency stars jump-start their careers and increase their contributions to their agencies. It is an efficient, cost-effective training program.

For Attendees
Gain a unique experience that will better prepare you for your career ahead. In the course of IAAS, you will have the opportunity to:

• Learn from experts in our field
• Work in teams to address a real-world client challenge
• Present your own ideas and marketing plans to both client contacts and your own agency leadership
• Gain insight into the different ways each agency works and approaches client needs
• Network with other up-and-coming professionals
• Build your portfolio
• Learn new skills for working within a team environment
• Stimulate your creativity to apply to your day-to-day responsibilities

Ultimately, this experience can accelerate your career and provide new perspectives shaping your outlook for years. It helps make you a better collaborator and leader in our field.

Registration
The registration deadline for the 4A’s Western Region IAAS is February 6th. Late registration may be available, potentially at an additional fee. To register now, click the registration button below. We hope you’ll make this investment in your agency by registering your rising stars. 

*Note that you must first create an account with us to register. 

Registration Fees
4A’s Members: 

• $1,150 for the first participant
• $1,000 for the second participant
• $   950 for subsequent registrants from the same member agency

Non-4A’s Members:
$1,200 for each participant from a non-4As agency. There is limited capacity and priority will be given to 4A’s members.  

How Can Your Agency Participate?

• Nominate promising agency professionals with 2-5 years of experience across all disciplines: strategy, account management, creative, media, production, data and analytics, social, PR and DR.

For questions and more information:
IAAS Registration:
Alexandra Kozloff | [email protected] |

Western Region IAAS Program/Logistics:
Mike Margolin | [email protected] |