It can take years to build a reputation, but only seconds to destroy one.
Culture. Training. And strong people. That’s what you need.
Brand Finance determines the world’s most powerful and the most valuable brands in this annual global report. Rankings by industry and country are available.
In case you missed it in March, Senate Kills Off Privacy Laws, Agency Goes Bold for Justive, “See It & Be It” BBDO’s Tara DeVeaux, & more.
Check out these best and most valuable brand rankings from various sources.
The importance of having a distinct and consistent brand voice is well known, but how do you get one? A clear understanding of target customers and a deep dive into the brand’s DNA are key.
MSW●ARS outlines five methods a totally new brand can use to improve its communication, increase the chance its brand name registers with consumers, and persuade consumers to try it.
Check out this report from Weber Shandwick and KRC Research to learn the six tenets of corporate reputation.
IRI and BCG publish their annual review of the growth performance of more than 400 CPG companies with annual retail sales of more than $100 million.
WARC has released its annual list of the top 100 marketing campaigns around the world by tracking 79 effectiveness and strategy competitions. In addition, rankings are provided for the agencies, advertisers, and brands behind the ads.
Learn the differences in attention to TV advertising and YouTube mobile advertising and the impact TV ads and YouTube mobile ads have on brand metrics in this report from Google and Ipsos.
We like to hear what our members think about the hottest issues of the day. Navjot Singh, Content and Editorial Manager at The Knowledge Engineers by AVADO, offers key insights into managing customer relationships. In my career, I have had my fair share of experiences using Customer Relationship Management (CRM) tools. I’ve seen the good, […]
Check out this report from gyro and The Drum to learn about the gap between marketers and leadership in how sustainability is viewed within an organization, as well as solutions to narrow it.
The Spiegel Research Center at Northwestern University examines the value and risks for brands developing mobile apps, as well as how branded apps influence consumer engagement.
IHG outlines four consumer trends and six best practices brands can use to strengthen consumer relationships and grow brand loyalty in its annual report.
BrandZ and Kantar Millward Brown provide an overview of Cuba with information on the economy, retail, consumers, media consumption, advertising conditions, branding, and more.
Accenture provides five tips marketers can use to retool their loyalty programs to maximize value and free up capital to invest in other growth initiatives.