Brand Management

Put your best foot forward. On every step.

It can take years to build a reputation, but only seconds to destroy one.
Culture. Training. And strong people. That’s what you need.

Advertising Attention Research: Video Ads and Viewer Attention

Research Services

Learn the differences in attention to TV advertising and YouTube mobile advertising and the impact TV ads and YouTube mobile ads have on brand metrics in this report from Google and Ipsos.

Managing Customer Relationships

4A's Member

We like to hear what our members think about the hottest issues of the day. Navjot Singh, Content and Editorial Manager at The Knowledge Engineers by AVADO, offers key insights into managing customer relationships. In my career, I have had my fair share of experiences using Customer Relationship Management (CRM) tools. I’ve seen the good, […]

Branded App ROI: Evidence of the Value of Consumer Engagement Via Branded Apps

Research Services

The Spiegel Research Center at Northwestern University examines the value and risks for brands developing mobile apps, as well as how branded apps influence consumer engagement.

The Uncompromising Customer: Addressing the Paradoxes of I

Research Services

IHG outlines four consumer trends and six best practices brands can use to strengthen consumer relationships and grow brand loyalty in its annual report.

Spotlight on Cuba

Research Services

BrandZ and Kantar Millward Brown provide an overview of Cuba with information on the economy, retail, consumers, media consumption, advertising conditions, branding, and more.

Seeing Beyond the Loyalty Illusion: It’s Time You Invest More Wisely

Research Services

Accenture provides five tips marketers can use to retool their loyalty programs to maximize value and free up capital to invest in other growth initiatives.

Brand Intimacy Report

Research Services

MBLM’s annual report ranks global brands based on emotions, revealing the characteristics and intensity of consumer bonds.

Winning Hearts & Minds: Loyalty in Action

Research Services

Ipsos finds the best way to foster brand loyalty is to align brand message with customer experience.

Global 500 2017

Research Services

Brand Finance determines the world’s most powerful and the most valuable brands in this annual global report.

5 Fixes for Your Online Video Marketing Strategy: Lessons From Google BrandLab

Third Party Content

Kim Larson, global director of Google BrandLab, shares tips for how brand marketers working in online video can better define, share, and positively crush their goals in 2017.

Global Brand Simplicity Index

Research Services

Siegel + Gale’s annual survey evaluates the impact simplicity has on brands and brand loyalty.

B2B Brands in the Human Era

Research Services

Lippincott examines the impact of B2B branding on the decision-making process of business customers and gives tips on creating a strong B2B brand.

Customer Loyalty Engagement Index

Research Services

Brand Keys examines customers’ relationships with brands and ranks leading brands in 83 categories. Check out the press release for more information.

Best Brands 2016

Research Services

The YouGov Brand Index ranks the top brands in the U.S. and around the world in a variety of categories, from appliances to health insurance to streaming video and music.

2017 Trends

Research Services

Check out this 2017 trend report series from GSW and inVentiv Health Communications. Gain insight into the top trends for healthcare, brand communication, consumers, and digital.