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CreateTech Archives

CreateTech is a one-day conference exploring the challenges facing creative technologists. The conference aims to champion the confluence of creative and technology, and the critical role played by creative technologists in the current ad landscape.

CreateTech is both an annual conference and an ongoing 4A’s initiative, providing a forum for technologists and creatives working in advertising.

Together, we explore the cutting edge of technology and its influence on the advertising world—with themes such as artificial intelligence and creativity; making and thinking; ubiquitous intelligence; immersive storytelling; the rise of marketing technology systems; and innovation lab models.

Creative technologies define tomorrow’s advertising world—and we stand at the forefront.

History and Ongoing Mission

CreateTech launched in 2011 to provide a forum for technologists working in advertising. They are a special group, from diverse professional and educational backgrounds, bringing new skills into agencies and building new agency capabilities. CreateTech attracts a broad range of digital professionals and executives working in a creative role or enterprise.

CreateTech is also an active community, which regularly discusses technology and its impact on the marketing and advertising world.

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Grid List

SteelHouse: Creativity, Technology and Advertising of the Future by Marwan Soghaier |

By Digital Technologies

Marwan Soghaier, Chief product Officer, Steelhouse presented “SteelHouse: Creativity, Technology and Advertising of the Future” on Day 1 of CreateTech 2016. All of the day’s sessions can be viewed on our 4A’s YouTube Channel.

Digital Craft & Experience Design: The New Creative Category at Cannes Panel With Wesley Ter Haar, Joanna Peña-Bickley, Craig Elimeliah & Justin Durazzo |

By Digital Technologies

“Digital Craft & Experience Design: The New Creative Category at Cannes” panel on Day 1 of CreateTech 2016. Panelists: Wesley Ter Haar, Founder, MediaMonks Joanna Peña-Bickley, Global Chief Creative Officer, IBM iX Craig Elimeliah, Director Creative Technology, North America, VML Justin Durazzo, Executive Producer, Interactive at Droga5 All of the day’s sessions can be viewed […]

5 Technologies Presented by Colin O’Donnell |

By Digital Technologies

Colin O’Donnell, Chief Innovation Officer, Intersection presented “5 Technologies” on Day 1 of CreateTech 2016. All of the day’s sessions can be viewed on our 4A’s YouTube Channel.

The Checkbox That Ruined My Life: Manipulative Design by Katie Swindler and Dennis Ellis |

By Digital Technologies

Katie Swindler, User experience Director, FCB Chicago and Dennis Ellis, Senior User Experience Strategist, FCB Chicago presented “The Checkbox That Ruined My Life: Manipulative Design” on Day 1 of CreateTech 2016. All of the day’s sessions can be viewed on our 4A’s YouTube Channel.

Immersive Design: Creating In 360, VR and AR by Marc Jensen and Erin Farrell |

By Digital Technologies

Marc Jensen, Managing Partner and Chief Innovation Officer, space150 and Erin Farrell, General Manager, NYC, space150 presented “Immersive Design: Creating In 360, VR and AR” on Day 1 of CreateTech 2016. All of the day’s sessions can be viewed on our 4A’s YouTube Channel.

The Digital Experience Inside Physical Retail – Tables Stacks, Trends and Predictions by Jonathan Rosen |

By Digital Technologies

Jonathan Rosen, SVP, Content Strategy and Creative Services at PRN, a STRATACACHE company presented “The Digital Experience Inside Physical Retail – Tables Stacks, Trends and Predictions” on Day 1 of CreateTech 2016. All of the day’s sessions can be viewed on our 4A’s YouTube Channel.

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