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CreateTech Archives

CreateTech is a one-day conference exploring the challenges facing creative technologists. The conference aims to champion the confluence of creative and technology, and the critical role played by creative technologists in the current ad landscape.

CreateTech is both an annual conference and an ongoing 4A’s initiative, providing a forum for technologists and creatives working in advertising.

Together, we explore the cutting edge of technology and its influence on the advertising world—with themes such as artificial intelligence and creativity; making and thinking; ubiquitous intelligence; immersive storytelling; the rise of marketing technology systems; and innovation lab models.

Creative technologies define tomorrow’s advertising world—and we stand at the forefront.

History and Ongoing Mission

CreateTech launched in 2011 to provide a forum for technologists working in advertising. They are a special group, from diverse professional and educational backgrounds, bringing new skills into agencies and building new agency capabilities. CreateTech attracts a broad range of digital professionals and executives working in a creative role or enterprise.

CreateTech is also an active community, which regularly discusses technology and its impact on the marketing and advertising world.

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Designing for Bodies, Designing with Data by Sydney Skybetter & Teri Schindler |

By Digital Technologies

Sydney Skybetter, Public Humanities Fellow and Artist in Residence at Brown University/Founding Partner of Change Agency and Teri Schindler, Founder of KTM presented “Designing for Bodies, Designing with Data” on Day 1 of CreateTech 2016. All of the day’s sessions can be viewed on our 4A’s YouTube Channel.

Catherine Findiesen Hays Presents the Keynote “Beyond Advertising – Creating Value Through All Customer” |

By Digital Technologies

Catherine Findiesen Hays, Executive Director of the Wharton Future of Advertising Program presented the keynote “Beyond Advertising – Creating Value Through All Customer” on Day 1 of CreateTech 2016. All of the day’s sessions can be viewed on our 4A’s YouTube Channel.

Welcome to Day One of CreateTech 2016 With Nancy Hill, Marian Salzman, and Belle Frank |

By Digital Technologies

Nancy Hill, President & CEO of the 4A’s welcomed guests to Day 1 of CreateTech 2016. Marian Salzman, CEO, Havas PR North America and Belle Frank, EVP, Global Director Strategic Integration & Growth, Y&R had a conversation about the 2016 election. All of the day’s sessions can be viewed on our 4A’s YouTube Channel.

Q&A with Wesley ter Haar, Founder of MediaMonks

By Marketing & Communications

Why “Design Thinking” is the basis of everything brand communicators do.

Artificial Intelligence, Artificial Creativity and Artificial Humanity

By 4A's Member

Tim Leake is SVP and Creative, Marketing & Innovation for RPA, a Santa Monica-based agency all about People First. So, it’s somewhat fitting that Leake would have an opinion on the emergence of Artificial Intelligence in the creative community. Here’s his point of view. I put a cheeky little post up on social media last week, […]

Bridging the Divide

By 4A's Member

Communication tips for how tech practitioners can work effectively with their colleagues from other backgrounds.

Curious? We welcome connections, remarks, and questions of all types.