Transformation Archives

Find out what you missed and relive the highlights of previous Transformation conferences in this section.

At Transformation, leaders from technology, media, advertising and marketing come together to discuss and debate issues, insights and ideas.

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See It & Be It: Badger & Winters Video on Women Not Objects

Madonna Badger of Badger & Winters shared this powerful video at the 4A’s Transformation Conference in 2016, in an effort to put an end to portraying women as sex objects in advertising and media.  

See It & Be It: A Panel About Women & Advertising

Gender equality was a hot topic at the 4A’s Transformation Conference in March 2016. Ad veteran Madonna Badger opened the Women, Advertising and the Future panel up with the personal story of how she lost her three daughters and parents in a Christmas Day fire in 2011. After spending a year in Arkansas, she returned to […]

Welcome to Miami & 2016 4A’s Management Practitioners Forum |

4A’s Management Practitioners Forum (Monday, March 21, 2016) – Welcome to Miami & MPF by Nancy Hill, President-CEO, 4A’s

Transformation 2016 – Gallery

Photo gallery of Transformation 2016

4A’s Transformation Conference Heads West to Los Angeles in 2017

Today, the 4A’s, the leading trade association representing the advertising agency business, announced that next year’s Transformation conference will be held at the J.W. Marriott in Los Angeles from April 2-5, 2017

Welcome to Media Day from Nancy Hill

Nancy Hill, President-CEO of the 4A’s, welcomes guests and introduces John Montgomery, Chariman, North America, GroupM Connect, at the 4A’s Transformation, Miami, FL. the 4A’s Transformation 2016 in Miami, FL.