What you need to know, the impact of iOS 15 on the App Store

There are significant changes coming to the Apple App Store, and there is plenty that advertisers can do to ensure they are ready for the change.

M&C Saatchi Performance has prepared a paper outlining the changes and how advertisers can prepare. Lauren Park, Global Head of ASO has said; ” The changes announced with iOS 15 are going to be a huge opportunity for brands across both organic and paid channels. Developers will now be able to iterate and improve on their default storefront through A/B testing, having a real impact on conversion rates as well as improving the delivery and efficiencies of paid campaigns.

The biggest change, however, will come when Custom Product Pages (CPPs) are released, as brands will now be able to direct users to one of 35 unique storefronts (per market) to create a more seamless user journey from the creative that customers see at the ad level right down to the storefront itself.

This is something brands have always been able to do on the web, and it’s exciting to see how Apple are paving the way to creating a more personalized experience for app users. Despite the delay to CPPs, brands should be getting ahead with planning out their own

CPPs, ensuring paid and organic teams are sharing insights to fully maximize this opportunity.

Download the paper to find out more.