Since 1973, the 4A's has conducted the Multicultural Advertising Intern Program (MAIP) to encourage African American, Asian American, Hispanic and Native American college students to strongly consider advertising as a career.

Each summer, approximately 70 to 100 qualified undergraduate and graduate students are selected from colleges and universities nationwide for 10-week paid internships at 4A's member agencies in various U.S. cities. Selected students gain practical work experience, establish contacts, andmost importantlyare better prepared for an entry level position upon graduation.