Agency Job Descriptions

The 4A’s maintains a large collection of standardized agency job descriptions, representing roles common within our industry.

To better find the right talent to fill key agency positions, the 4A’s makes available to its members detailed agency job descriptions, organized by department/discipline. These descriptions have been compiled from actual member employment offerings, and have been modified to remove specific organizational references.

We also have additional job descriptions beyond those posted here. For additional information or requests for sample job descriptions, please contact the 4A’s Management Services division at mgtservices@aaaa.org.

Account Coordinator (Variation B)

Management Services

ACCOUNT COORDINATOR Job Description SCOPE Provides administrative assistance and secretarial support to Account Group. Backs up Account Group as liaison between Agency and Client. Helps encourage Client confidence in Agency performance. Cooperates with Office Manager to support other account teams, as needed. Reports to Account Supervisor. Objectives Measurements Understand agency procedures and requirements. Smooth operations, […]

Account Coordinator (Variation C)

Management Services

ACCOUNT COORDINATOR Job Description FUNCTION Provides secretarial and administrative support to the AE and AS to assure execution of assigned programs in a manner which enables the agency to maintain strong, long-lasting relationships with client accounts for which s/he is responsible. RESPONSIBILITIES Types all materials and processes correspondence necessary to service assigned accounts. Maintains all […]

Account Coordinator (Variation D)

Management Services

ACCOUNT COORDINATOR Job Description DESCRIPTION To build strong lasting Client/Agency relationships based on progress in achieving Clients’ marketing objectives with efficiency that results in a profit to the agency. To support the internal agency staff in their efforts to serve the Clients’ needs in a responsive, efficient, effective, accurate manner. STATUS Reports to Account Executive. […]

Account Coordinator (Variation E)

Management Services

ACCOUNT COORDINATOR Job Description This job description will provide you with guidelines for understanding your responsibilities. These guidelines may change to meet the specific business needs of the Agency. REPORTS TO Account Executive or Account Supervisor SUPERVISES (Not Applicable) QUALIFICATIONS The qualifications for the Account Coordinator are: BA/BS degree required. 1-2 years of professional agency […]

Account Coordinator (Variation F)

Management Services

ACCOUNT COORDINATOR Job Description OVERVIEW The Account Coordinator is responsible for maintaining and supporting an efficient working environment for the accounts for which they are assigned. S/he will keep communication channels clear and open among members of the assigned account group, as well as other departments within the agency. S/he will also monitor the workflow […]

Account Coordinator, Direct Marketing

Management Services

ACCOUNT COORDINATOR, DIRECT MARKETING Job Description DUTIES Basic support for Direct Marketing Account Executives and Account Supervisors on all direct mail/direct response projects, including: Maintenance of status report. Follow-ups on all aspects of projects in the works, particularly production details. Assistance in information gathering. Assistance in development of presentations. Coordination of each direct mail/direct response budget […]

Account Director (Variation A)

Management Services

ACCOUNT DIRECTOR Job Description DEPARTMENT: Client Services POSITION SUMMARY: The Account Director is responsible for the development of ongoing business relationships from the prospect stage through existing account management. The Account Director leads and manages a large piece of business and client engagements. The position is responsible for the overall client satisfaction, quality of service, […]

Account Director (Variation B)

Management Services

ACCOUNT DIRECTOR Job Description DEPARTMENT: Account Management SUPERVISOR: TBD PURPOSE: To deliver the agency’s Mission of making extraordinary things happen for our clients and their customers and our people. RESPONSIBILITIES: Be a positive, proactive and productive brand team member. Build strong, trusting relationships that go beyond social and build hunger for bold, untested ideas. Ensures […]

Account Director (Variation C)

Management Services

ACCOUNT DIRECTOR Job Description Department: Client Services Reports To: Group Account Director Summary: Responsible for overall management of an account team assigned to specific plan, project or client Responsibility: Is the keeper of a brand Oversees all direct reports and approves their contributions Ensures that the strategic goals of the account are communicated to the […]

Account Executive (Variation A)

Management Services

ACCOUNT EXECUTIVE Job Description   REPORTS TO: Account or Management Supervisor SUMMARY: Plans, coordinates, and directs advertising campaigns for agency clients ESSENTIAL DUTIES AND RESPONSIBILITIES: Coordinates the planning and execution of advertising activities, including traffic responsibilities, for clients. Guides day-to-day development of advertising activities within approved plans. Ensures that progressive stages are approved with adequate […]

Account Executive (Variation B)

Management Services

ACCOUNT EXECUTIVE Job Description Primarily responsible for the initiation and execution of all marketing, creative, media, and research projects for the brands. The AE is the client’s main contact with the agency on a day-to-day basis and is the representative within the agency for the interests of the brand. The position entails a wide variety […]

Account Executive (Variation C)

Management Services

ACCOUNT EXECUTIVE Job Description The Account Executive will serve as the primary contact for day-to-day activities of the client. The position is responsible for leadership and guidance for multiple clients that are managed by Senior Account Management. This includes all activities across the range of client services from project coordination through creative execution and from […]

Account Executive (Variation D)

Management Services

ACCOUNT EXECUTIVE Job Description DESCRIPTION: Major Role The Account Executive (AE) directs and coordinates the day-to-day agency efforts on behalf of the client’s product and/or service on assigned accounts. In this role, the AE insures that the agency provides: Sound and responsible marketing counseling and planning. Proper and innovative execution of work in all areas. […]

Account Executive (Variation E)

Management Services

ACCOUNT EXECUTIVE Job Description Department: Account Management Supervisor: TBD Purpose: To serve as the primary client contact on day-to-day development and implementation of marketing communications programs. Responsibilities: Organizes and maintains all necessary records for assigned accounts, including initiating all paperwork for all jobs, maintaining historical files and supporting the Account Director and/or Group Account Director […]

Account Executive (Variation F)

Management Services

ACCOUNT EXECUTIVE Job Description This job description will provide you with guidelines for understanding your responsibilities. These guidelines may change to meet the specific business needs of the Agency. REPORTS TO: Account Supervisor or Group Account Supervisor SUPERVISES: Assistant Account Executive(s) and Account Coordinator(s) QUALIFICATIONS: The qualifications for Account Executive are: BA/BS degree required. 2-4 […]