The 4A’s and other 87 other marketing groups, corporations and educational institutions have sent a letter to the Department of Commerce asking for help in delaying implementation of changes to the Internet top domain name program. The Internet Corporation for Assigned Names and Numbers (ICANN) has proposed major changes in the sale and assignment of Internet domain names that, if adopted, would allow applicants to claim virtually any word, generic or branded, as a domain name.
The 4A's has been working with other advertising and marketing groups to oppose changes in the classification and sale of top-level Internet domain names, a key to identifying and protecting brand recognition and value. The Association of National Advertisers is coordinating the ICANN effort. Full information about the petition to the Department of Commerce can be found at the ANA Web site.
Dick O'Brien in the 4A's Washington Office is coordinating 4A's response to the ICANN proposals. He can be reached at email@example.com if you have questions or information to share.
Please share this information with other agency personnel with job responsibilities dealing with Internet domains.